Traditional ways, such as advertising space display, membership system, online shop, etc. Of course, they can generate income, but they certainly won't be the main ones, especially when the popularity of the website is not very high in the early days. Advertising revenue of large portals such as Sina is still declining, not to mention local industry websites. Therefore, we must look for other profit points again.
First: group purchase, or directly introduce customers and share with merchants. This is a practical method, and the current utilization rate is also relatively high. The website uses its own promotion and display effect to establish relevant QQ groups to find customers, which is equivalent to sales rather than merchants. Can generate income quickly.
Second: e-commerce. E-commerce here does not refer to the outlets opened by merchants, but the website directly sells products. For regional wedding websites, they can not only sell wedding-related products, but also sell some fashionable gadgets or toys. As long as the website is well done and effectively promoted, the sales revenue brought by these products will be far greater than the advertising revenue of the website itself. In a previous case, a luggage processing manufacturer opened a very common e-commerce website, and the annual business volume increased from 5 million to 20 million. The income is quite rich.
Third, cooperate with cafes and bars. And organize some activities regularly, including making friends, tea parties, parenting exchanges, etc. As long as the activities are well organized, I believe that fees should not be a problem.
In short, the wedding website should make full use of the resources at hand, especially the core of youth, fashion and parent-child, and the operation of divergent thinking, and the income prospect is still worthy of optimism.
Since it is necessary to build a platform for communication or transaction between users and businesses, the key is how to attract users and users in need. The previous work should focus on serving users, and users will naturally come when they have business. It is recommended to do the content well first.
As a local site, serving the local area, the popularity of the website can be promoted online, the stickiness of the website needs offline activities, and the trust of website merchants needs cooperation. It should still be useful to formulate a complete trust level mechanism. As a marriage and love industry, although it is a big market, it is not long for a certain user. People pay attention to marriage and love businesses, perhaps for that period of time. If there is no demand in the future, they may not pay attention. Understand the characteristics of this industry, and then do targeted promotion, personal advice, you can do print advertising, you can also do TV advertising, but the investment should be enough, more targeted at the communities and clubs where young people gather, and the promotion in these places costs less and is efficient. Or you can sponsor some young people's activities, such as sponsoring some young people's mountaineering activities and outings.
The profit points are summarized as follows:
1. website advertisements, including alliance advertisements and advertisements put by local enterprises, will of course wait until the website has traffic.
2. Registered members, the website has traffic and generates value. At this point, registered enterprises can charge.
With the strength of the website, you can run a wedding company, sell wedding products or be a wedding consulting company. There are a large number of website users, and the income from turning some website users into their own customers is also high.