1, product features: Estee Lauder's DW liquid foundation is famous for its long-lasting concealer, which is suitable for people who need long-lasting makeup. Qinshui Liquid Foundation is more suitable for dry skin and has the characteristics of good moisture retention. Different product functions meet the needs of consumers with different skin types.

2. Brand influence: As an internationally renowned cosmetics brand, Estee Lauder has a wide market awareness and loyal consumer groups. The quality and reputation of its products have accumulated a high reputation in the market, which is one of the reasons why its products are popular.

3. Marketing strategy: Estee Lauder promotes products through various channels and ways, including advertisements, spokespersons and social media. These marketing strategies are helpful to improve the popularity of products and attract consumers' interest.