First of all, the hunger marketing strategy should be flexible. Part of consumers' desires are influenced by competitors' market activities, the proportion of desire combination will change constantly, and the key factors of buying behavior will change irregularly. Emotional transfer and impulse buying are also common. Therefore, it cannot be underestimated to closely monitor market trends and improve the flexibility of rapid response.
Hunger marketing, as a global marketing strategy, has its advantages, but it should be appropriately and effectively adjusted according to local conditions. For example, in China, the activity of China's mobile phone market far exceeds the global average. According to statistics, the update cycle of mobile phone users in China is only half that of users in the United States and Europe, and the market update speed is obviously higher than that of the whole world, which has also caused unprecedented difficulties for brands wishing to occupy the China market for a long time. Being too reserved in the China market is actually giving way to competitors in this market. At the same time, in the China market, the situation of scalpers hoarding goods has seriously damaged the feelings of consumers in China, and enterprises should be able to launch corresponding strategies to deal with it.
Second, hunger marketing strategy should master the "degree". According to the "innovation rhythm theory" in the three-dimensional marketing theory, blindly hanging consumers' appetite will consume some people's patience. Once you exceed your psychological bottom line, your prey will fall into the mouth of your competitors. Manufacturers need to do what they can, and any blind economic behavior is doomed to failure. "7 points hungry, 3 points full", it is very important to reserve appropriate flexibility for the market and grasp the scale. For example, consumers can't buy Apple products for a long time, which makes the cottage machine have many loopholes.