Required reading list for students majoring in business administration in universities
1. "Be your best self" Kai-fu Lee
2. The Wealth of Nations Adam Smith Commercial Press 1972 edition.
3. Investigation on the Formation and Distribution of Wealth, Turgut Commercial Press 196 1 edition.
4. Principles of Economics Marshall Commercial Press 1904 Edition
5. Population Theory Malthus Commercial Press 196 1 edition.
6. General Theory of Employment Interest and Money, Keynes Commercial Press, 1904 edition.
7. Das Kapital Marx People's Publishing House 1975.
8. Fundamentals of Economic Analysis Samuelson Commercial Press, 1967 edition.
9. The Road to Slavery, Hayek Commercial Press, 1969 edition.
10. Capitalism, Socialism and Democracy, Schumpeter Commercial Press, 1979.
Must-read Bibliography for Business Administration Students in University: Western Management Masterpieces
1. Organizational structure and design Jay? Luoxi China Social Sciences Press 1982 Edition
2. The Evolution of Management Thought, published by Reith China Social Sciences Press 1982.
3. The New Mode of Management, Richter China Social Sciences Press, 1995.
4. The Nature of Managers' Work, mintzberg United Press, 1999.
5. Evaluation criteria of organizational effectiveness (Haibin China Social Sciences Press, 1982).
6. The new science of management decision Simon China Social Sciences Press (1982)
7. Social Problems of Industrial Civilization, Mayo China Social Sciences Press, 1982.
8. The Theory of Human Motivation Maslow Huaxia Publishing House (1987 Edition)
9. Desire for Success, McLelland China Social Sciences Press, 1982.
10. Organization management system and contingency view. Kaster China Social Sciences Press 1988.
1 1. New Theory of Management Decision-making, China Social Sciences Press, 1988.
12. Management: tasks, responsibilities and practices. Drucker Machinery Industry Press, 1999.
13. "Z Theory" ouchi China Social Sciences Press 1984 edition.
14. The functions of managers Barnard China Social Sciences Press 1997.
15. Industrial Management and General Management, Fayueer China Social Sciences Press, 1982.
Must-read Bibliography for Business Administration Students in Universities: A Summary of New Knowledge and Theory
1. Entrepreneurship Manager, Wengang Petroleum Industry Press, 2000.
2. "Leadership Engine" Noel M. Tich
Only paranoia can survive andrew groff.
4. History of "Reshaping Acer"
5. There is only one way.
6. "The Fifth Discipline" Bode Shengji Shanghai Sanlian Bookstore 1998 Edition
7. A thoroughly remoulded manager. Alauze Southwestern University of Finance and Economics Press 1998.
8. The Red Zone, Liu Shiping China Commercial Press, 2002.
9. Dynamic Enterprise Herman Kiel Beijing University of Technology Press, 2000.
10. "Talent Growth of Field Managers" is a required reading (China Economic Publishing House, Xinjiang, Japan) 1992 edition.
1 1. autobiography of Jack Welch, citic publishing house, 200 1 edition.
12. HP Road to david packard
13. Wang Yongqing talks about Chinese-style management of Wang Yongqing
14. "Discover the profit zone" Adrian J. Slavoski
15. "Buffett Investment Strategy" Buffett
16. Li Ka-shing to Li Ka-shing
Business administration students must read the book list during their college years.
1. Corporate Culture Consulting Practice CITIC Publishing House
2. Philip? Kotler, Marketing, Tsinghua University Publishing House.
3. Orientation, Art and Practice of Strategic Management, Huaxia Publishing House
4. Zhu Yongxin, Management Psychology Higher Education Press.
5.[ America] Jack Guido, Successful Project Management, Machinery Industry Press.
6. Zhang's Entrepreneur-Contract Theory, Shanghai Branch of Sanlian Bookstore, Shanghai People's Publishing House.
7. Zhang Game Theory and Information Economics, Shanghai Sanlian Bookstore, Shanghai People's Publishing House.
8. Ron Cherno, Morgan Consortium, American Banking Dynasty and the Rise of Modern Finance, China Financial and Economic Press.
9. Goldman Sachs culture
10. Jack. Autobiography of Welch
1 1. Peter collier, David? Holovitz, author of The Rockefeller Dynasty, Shanghai Translation Publishing House.
12. Hu Xueyan: The growth of a banker in a private bank in China.
13. Reading magazines
14. Zeng Guofan's ice guide
15. The art of war
16. Romance of the Three Kingdoms
17. Cui Jianyuan contract law
18. Commercial Law, Han
19. Features of success, squire.
20. How to control your time and life, Allen Larkin.
2 1. Three financial styles of excellent leaders.
22. Always make the right decision, Ludakina.
Bibliographic articles that must be read during college:
1. University required reading recommendation.
2. Classic books that college students must read
3. College students recommend books.