The development of an enterprise is a very long process, and the management work involved is the main cornerstone of enterprise progress. The following is a model essay on the problems existing in enterprise marketing management that I J.L. shared with you.

With the continuous development and progress of China society, the economic level has also been significantly improved, so various types of enterprises have appeared in the market, which has also led to fierce competition. Enterprises want to survive and develop better in the fierce competition, so as to obtain more and more economic benefits, they need to fundamentally strengthen the management level in the marketing process. Generally speaking, marketing is constantly changing with the market environment, mainly to meet the needs of consumers and complete the production and processing of products. Therefore, in the process of enterprise development, the quality of marketing management is directly related to the competitive situation of enterprises. Therefore, doing a good job in marketing management is of great significance to the future development of enterprises.

Keywords: enterprise; Marketing; Management; Problems; Countermeasures

With the deepening of the reform and development system, China society is also showing the latest development trend. Enterprises are not only developing rapidly, but also facing increasing competitive pressure. This situation has brought a series of problems to the development of enterprises, and marketing management is one of the more serious problems. Therefore, enterprises also need to change the way of marketing management to ensure that the products produced by enterprises can better meet the needs of consumers, and the economic benefits of enterprises will rise accordingly, so as to achieve the best economic benefits. Therefore, this paper analyzes the problems existing in the process of enterprise marketing management, so as to find a reasonable solution to the problems, which can help enterprises to continuously improve and promote the rapid development of social economy.

First, the problems existing in enterprise marketing management

1. The concept of marketing management is out of date.

At present, with the development and progress of China's economic level, there are more and more types of enterprises in society, which fully meet the needs of consumers. However, many enterprises have some mistakes in management, especially in marketing management, which only stays in the stage of product promotion and promotion. Its main working idea is to highlight the importance of enterprises to the products they produce, but completely ignore the actual demand of consumers for products. Although some enterprises realize that customers' needs need to be considered in the marketing process, they are still in a passive working state in practice, just trying to change the market environment, but failing to create products that customers need, which directly affects the development and progress of enterprises [1].

2. Enterprises lack innovative consciousness.

In recent years, with the improvement of the quality of life of Chinese citizens, people's values have also improved in the society where they live. Therefore, in the process of enterprise development, it is also necessary to consider which marketing methods can fully meet the needs of consumers and improve consumers' satisfaction with products, which is also the key content of enterprise marketing work. However, there are still many enterprises that don't realize the importance of reasonable marketing management, not to mention that strengthening marketing management can effectively improve the market competitiveness of enterprises, so the development of enterprises is still in the primary stage and it is difficult to improve and develop.

3. Lack of clear market management objectives.

Improving the management level of marketing work is the best means to increase the competitiveness of enterprises, which can not only ensure enterprises to obtain the best economic benefits in their development, but also help enterprises to enhance the credibility of society. Therefore, a clear marketing goal of an enterprise can ensure its long-term survival and development. However, there are still many enterprises in the marketing process, there is no clear goal, and even there is some blindness in marketing management. Such work and management methods will lead to enterprise development in trouble, and there will be a backlog of products, which will affect enterprise development [2].

Second, to solve the problems in enterprise market impact management countermeasures

1. Strengthen the concept of enterprise marketing management.

Traditional marketing management methods have been difficult to adapt to the development and survival of the market, so it is necessary to strengthen the management concept of enterprise marketing, which is also the key content of enterprise sustainable development. Therefore, the marketing concept of enterprises needs to be carried out according to the needs of customers, and customers should be guided to consume reasonably through various means and marketing channels to ensure that the products of enterprises can be better trusted by consumers. At the same time, enterprises need to follow the law of market development and master the development trend in the process of enterprise marketing in order to adapt to the development and progress of enterprises in practice.

2. Innovative enterprise marketing methods.

Creating a good brand effect and attracting customers effectively has become a very important content in the process of enterprise development and marketing. Therefore, enterprises need to innovate marketing methods, analyze the advantages of products and highlight the practical value of products. In this way, in the process of reasonably grasping the product-related information, marketers can easily achieve the expected goals and effects after publicity. At the same time, in the process of publicity, relevant personnel also need to know which products have been eliminated by the market, so as to update the production direction of enterprise products in the best way and ensure that enterprises can better meet customer needs from multiple angles.

3. Clear market management objectives.

In the management of enterprise marketing, it is also necessary to have a clear goal. In other words, in the marketing process, enterprises should achieve the goal of "no, no, no, no, no". Therefore, the marketing personnel in the enterprise must first understand the market environment and analyze the sales value expected by the middle and senior leaders of the enterprise, so as to fundamentally realize the marketing effect. At the same time, staff can also establish the marketing quota they want to achieve. This can not only create more and more value for enterprises, but also enhance their own value, effectively stimulate the enthusiasm of marketers, thus ensuring that marketers get more and more sense of accomplishment in the work process.

Three. conclusion

According to the results of the above discussion and analysis, we can see that the development of enterprises is a very long process, in which the management work involved is the main cornerstone of enterprise progress. Therefore, in order to ensure the continuous progress of enterprises and meet the growing needs of consumers, enterprises need to fundamentally play their own service functions in marketing management, and give good management and system norms from products produced by enterprises to product sales to ensure that enterprises can obtain the same economic benefits. Therefore, giving scientific and reasonable marketing management ideas in the process of enterprise development will help enterprises to increase the publicity of their products, and at the same time, they can put forward solutions to existing problems in time, so as to truly play the role of enterprise marketing management and create a better environment for enterprise development.

References:

[1] Zhang Beihua. Problems and Countermeasures in the Marketing of Small and Medium-sized Enterprises [J]. Modern Marketing (Next Issue), 20 16, (02): 54.

[2] Dai Zhiliang. Problems and countermeasures in marketing management of high-tech enterprises [J]. Modern Commerce, 20 16, (17): 20 ~ 2 1.

;