Application and Design of the Micro-course "Online Shop Operation and Management" (I)
Abstract: Micro-course is the product of the combination of education and modern mobile Internet technology. Taking the course "Online Shop Management" as an example, this paper studies the application and teaching of micro-courses, and designs the micro-courses of this course.
Keywords: micro-course micro-course design micro-course application
With the advent of the mobile Internet era, the ways and channels of learning have become diversified, interesting and convenient. The Internet brings the enjoyment of resources, and people can acquire knowledge online at any time. The popularity of mobile Internet makes network information readily available. Micro class? It was born under such a background. In 20 12, the first national micro-course teaching competition in colleges and universities went smoothly. More than 1000 colleges and universities participated in the competition, and micro-courses entered colleges and universities, which aroused the interest and practical exploration of almost all college educators. Micro-courses are playing an increasingly important role in the teaching reform in colleges and universities.
First, the concept of micro-class
According to the definition in the first national college micro-course teaching competition, micro-course refers to a short and complete teaching activity carried out by teachers around a certain knowledge point or teaching link with video as the main carrier. It is a teaching method that combines traditional classroom teaching activities with the Internet. You can watch videos through the network at any time to realize interaction. Ask the teacher to make a video of 10-20 minutes and post it on the Internet platform. But in practice, the video of 10-20 minutes is a bit too long for students' attention. Therefore, many micro-course designers prefer to compress the video time to 3- 10 minutes, so that students can better accept knowledge points in a shorter time.
Second, the design of micro-lesson system
"Online Shop Management" is a 60-hour course that includes online shop management knowledge and skills and a lot of practical content. The course content includes four modules: online shop decoration, online shop customer service, online shop promotion and online shop promotion, and the content of 30 projects. The design of micro-guest system focuses on the overall situation, with four modules covering the main knowledge points and skill points of all projects, integrating the main knowledge points and skill points or difficulties of each lesson, and making a 3- 10 minute micro-lesson video.
Third, the application of micro-courses.
Many people think that micro-lessons are just a few minutes of video. In fact, micro-lessons are not just video learning resources, but have a complete teaching structure, including micro-resources? Learning activities and their arrangements? Learning effect evaluation and course learning certification. At the same time, micro-lessons also have certain educational service functions, including helping learners solve problems through teaching services carried by learning resources and providing support services for the learning process. Therefore, micro-lesson is not equal to micro-lesson video, which is a part of micro-lesson.
Micro-lesson video is not only used in micro-lesson classroom, but also in the process of students' preview before class, review after class and self-study. The application of micro-course teaching is mainly expounded from three aspects:
1. Pre-class preview, before the teacher gives a formal lecture to explain the new knowledge points, students can easily understand the content of the next class through mobile phones or computers, provide personalized and convenient support for students to learn new knowledge and skills, and also generate problems and interests in the process of students' preview, and come to class with problems and interests.
2. Difficulties handling: According to the teaching experience, teachers aim at the typical mistakes, problems or difficult contents that students repeatedly make, and through video demonstration, connect knowledge points or important difficulties in series, so that students can watch videos repeatedly and digest the contents.
3. Consolidate and expand, students' foundation and learning ability are different, and there is no guarantee that every student can master knowledge points and skills in class. For students who have a good grasp of the main content, we should provide some expanding micro-lesson teaching videos, while for students who have a poor degree, we can consolidate the video content in class and complete the content after class.
Fourth, micro-course design.
Logically, the design of the micro-course "Online Shop Operation and Management" is the same as the traditional task-driven classroom, including eight processes: preview, basic introduction, video playing, video explanation, homework, assessment, summary and review. The following project 2- the deployment of full-screen shop signs, for example, introduces the design process of the classroom:
1. Publish the video. Let the students preview the next lesson through the public internet platform. In the car and waiting for people's free time, you can watch short videos of micro-courses at any time and conveniently through your mobile phone.
2. Enter the classroom, introduce the course content and import the micro-lesson video. This paper first introduces the function, element composition, specification and deployment path of Taobao shop sign, so that students can have a basic and comprehensive understanding of today's course content and play a leading role in the video playback of one-step micro-lesson;
3. Play the video. Playing the deployment operation process of full-screen shop tricks prepared in advance and changing the traditional teaching are the old ways for teachers to teach on the spot, and another way can arouse students' interest in learning. Moreover, the content of the video includes all the main knowledge points and skills, so that students can have a basic understanding of the course content.
4. Explain the difficulties and extension points in the video. Limited by the length of the video, the video content only includes the main knowledge points and skill points, and does not specifically introduce the knowledge points of branches and leaves and eyes. After watching the video, students will have some questions, such as the connection between the header and the logo, the method of obtaining navigation colors and so on. Teachers can explain more in-depth and detailed content in a more targeted way.
5. Task-driven. Assign tasks, according to the given materials, and then students complete the deployment of full-screen shop signs on the front page of their own shops. Students use the knowledge points and skills they have just learned in the actual operation process to make the learning transition from the understanding stage to the mastery stage. In this process, teachers can give necessary guidance according to the actual situation, and some projects can also organize students to discuss in groups.
6. Assess students' mastery of knowledge points and give evaluation. Evaluate students' performance in the whole process of completing the task and check the results.
7. Summarize the problems that students have in understanding and applying knowledge points.
8. After class, students can easily review and expand the content of the last class through the video of micro-class (video of classroom content expansion-shop trick making with navigation is released in advance) to deepen their impression, or refer to the content of the video when completing their homework after class.
Verb (abbreviation of verb) conclusion
Micro-course was born in the background of Internet era, and it is a new model. The micro-course "Online Shop Operation and Management" in this paper is still based on traditional courses. How to better tap the value of micro-courses to a greater extent needs constant exploration.
refer to
Liang, Cao, Research on Micro-curriculum Design Mode ―― Based on Comparative Analysis of Micro-curriculum at Home and Abroad [J]. Open Education Research, 20 13, (2).
[2] Hu Tiesheng, Huang,. Three stages of the development of micro-courses in China and their enlightenment [J]. Journal of Distance Education, 20 13, (4): 36-42.
[3] Zhang Yichun. Research and Thinking on Micro-curriculum Construction [J]. China Education Network, 20 13, (10). ]
About the author: Tang Mai, lecturer and master of Hunan Institute of Chemical Technology.
Practice and Exploration on Teaching Reform of Online Shop Operation and Management Course (Ⅱ)
In view of the new situation of the demand for compound talents such as e-commerce technical services, marketing promotion and application, the teaching mode of e-commerce specialty should be innovated to meet the needs of society and market. Taking core professional courses as an example, based on the analysis of typical professional positions and required application abilities of e-commerce, combined with teaching contents, teaching methods and assessment methods, the teaching reform of "online shop operation and management" is preliminarily explored and practiced.
Keywords: job requirements, typical professional activities, professional ability, enterprises
As a new industry, e-commerce service industry has developed rapidly in recent years, and the demand for emerging jobs such as e-commerce technical services and popularization and application has increased greatly. Combined with the current social and economic development situation and job requirements, the course "Online Shop Management" offered by e-commerce major in our school has undergone great changes with the deepening of curriculum reform and the continuous integration of new teaching concepts. Guided by the new curriculum concept, this course starts from the requirements of typical professional positions in the operation and management of online stores, that is, what are the typical professional positions? What are the typical professional activities of these positions? What professional abilities do these professional activities need to support? Let the education and teaching content completely focus on the needs of professional posts, connect teaching practice with professional activities, and shorten the adaptation period of students to enterprises. Practice has proved that the classroom teaching reform has promoted the overall improvement of the teaching quality of e-commerce specialty in our school.
First of all, build the course module of "Online Shop Management"
At the beginning, the author made a serious analysis and reflection on the current situation of professional disciplines. On the basis of a large number of post demand survey results of e-commerce enterprises, combined with the specific reality of the school, a post-based curriculum teaching module was constructed, and a relatively scientific teaching system was initially formed.
In the process of online store management, its jobs can be subdivided into: online store manager, online store artist, network information editor, online store promotion, online store customer service, online store warehouse management and other positions. Related job responsibilities and job requirements are analyzed as follows:
(1) Job responsibilities and job requirements of the store manager
Familiar with the job content of each position in online shop, familiar with the operation knowledge and business process of online shop; Be able to formulate the overall operation plan and work plan of the store according to the main products of the store, manage the team members, coordinate the work of each position, and achieve the sales target of the online store; Good communication skills and execution, good professionalism and professional ethics.
(2) Job responsibilities and job requirements of online shop artists.
Skillful use of Dreamweaver, Photoshop and other application software; Familiar with online store background management module and function of each module; Master a certain foundation of web page art, can independently complete the decoration of the basic online shop and beautify the pictures after taking pictures of goods; Have a correct work attitude and good professional ethics.
(3) Responsibilities and job requirements of information collection and editing.
Master the knowledge of consumer psychology, familiar with product features, functions, selling points and other commodity knowledge; Be able to analyze and explain the characteristics, functions, selling points and other details of the goods sold in online stores; Be able to make commercial copy of goods, dig out the selling points of goods and describe them accurately.
Online store promotion
Familiar with the keyword setting of online store products, master the free and paid promotion methods; Familiar with online store background management module and function of each module; Have strong activity planning ability and learning ability, and can use the marketing promotion methods of common stores to promote stores.
(5) Customer service positions
Familiar with commodity knowledge and services, manage online stores, accept buyers' consultation and promote sales, and deal with after-sales problems; Familiar with online store background management module and function of each module; Can reach a certain speed of text input; Have correct working attitude, good online communication skills and good professional ethics.
(6) Logistics warehouse management
Master the knowledge and skills of commodity packaging, be familiar with logistics and transportation rules, and be familiar with the backstage management modules and functions of online stores; Have a correct work attitude and good professional ethics.
On the basis of the analysis of the above-mentioned professional positions, the course "Online Shop Management and Management" integrates the positions of online shop manager, online shop artist, online shop promotion, online shop sales and online shop customer service, and constructs a course training project based on typical professional activities of online shop management and management. According to the above jobs, modular arrangement of teaching content, combining education and teaching with online store management, and focusing on specific professional abilities, that is, multiple abilities such as art design, web page making, marketing and customer service, have effectively improved the practicality of teaching content and the effectiveness of teaching.
Second, turn the real work task into a comprehensive course training project.
When implementing the modular teaching scheme of the project, we should actively contact e-commerce enterprises, introduce real online store management tasks through the efforts of schools, industry experts, enterprises and teachers, and design comprehensive training projects with cases or real tasks, such as online store hosting in physical stores, students' Taobao self-management, agency, e-commerce customer service and so on. The real task environment has been properly transformed to form a practical training project with the integration of reality and reality. Through rich activity design, combined with various incentive measures and reflection activities, we can fully and effectively play the role of real tasks in supporting learning and exercise professional ability. First of all, teachers decompose and refine the project according to the content of the project and the goal to be completed, helping students to refine and analyze the tasks, so that students can actively participate in the whole project operation process and master the relevant theories and vocational skills in the project; Work tasks and teaching objectives are closely coordinated, and the teaching objectives are achieved in the process of completing the project tasks, which fully reflects? Work-integrated learning? Features. For example, in the training of online shop art module project, combined with the job requirements of real e-commerce companies for online shop art, a simulated job recruitment examination was conducted. Students play the role of the store manager to publicly release recruitment information, and candidates submit resumes and application works for simulation application. The jury of the store manager announced the recruitment results and salary evaluation. After the game, the manager accepted the task in the form of online shop group, and the manager made detailed division of labor and task assignment in internal positions such as design drawing, drawing execution, product photo taking and product photo beautification. Finally, through the executive manager's summary of the task process, the completion of the hired members is evaluated in the form of paying simulated wages, so as to strengthen students' communication ability and team cooperation consciousness.
According to the cognitive characteristics of secondary vocational school students, combined with the post analysis of online store operation and management, the setting of training projects is typical and easy to operate, from independence to union. The content of the whole project is to organize teaching according to the core requirements of the post in the course of work, to achieve the consistency of teaching activities and teaching contents with the professional requirements of the post, and to enable students to master the theoretical knowledge and professional skills that can be competent for various professional posts in online store operation and management. The real task of online shop operation management is transformed, and the training project is designed in series, which finally forms the curriculum system. Each training project is supported by different online store operation and management positions, and according to the typical professional activity design tasks, the professional ability training is closely combined with the post ability requirements, highlighting the professional application ability training, which embodies the characteristics of training applied talents in secondary vocational schools.
Third, in combination with the second class, encourage students to actively practice courses on campus network and friends circle.
The course of online shop operation and management is a long-term and continuous project, which requires a lot of time and energy, and it is also a teaching project with high requirements for comprehensive ability. The classroom of online shop management is difficult to be colorful, but it plays a great role in improving students' professional skills, opening up employment channels and promoting students' entrepreneurial practice. A lot of work needs to be done after class, which can be combined with the second class to ensure the operation time of the student store. Secondly, do a good job in guiding and encouraging students after class, such as encouraging students to show the effect of the renovated store through interactive social platforms such as WeChat, Weibo and friends circle, so as to gain recognition and support, and also prepare for the promotion and sales of online stores. For students who are keen on social networks such as WeChat, friends circle and Weibo, we can encourage and guide them to combine their own advantages, and they can carry out some commodity agency or self-management of physical goods. This process can make students gain a sense of accomplishment continuously, thus greatly stimulating their desire for knowledge and gradually forming a virtuous circle, thus cultivating students' independent exploration and enterprising ability. Fourth, according to the characteristics of secondary vocational school students, establish an enterprise evaluation system and pay attention to the cultivation of students' professional quality.
The previous evaluation system focused on the assessment of students' skills, but lacked the cultivation of students' spiritual culture, values and professional quality. After entering the enterprise, students can't immediately transform into employees because they don't understand the spirit, culture and values of the enterprise, and finally leave their jobs because they can't meet the needs of the enterprise and the job market.
Introduce experts with rich working experience in the industry, and invite experts to participate in the course design of online store operation management training, so as to make the teaching content, teaching materials and teaching evaluation system as consistent as possible with the enterprise environment, and help students connect from school to work at zero distance. With the guidance and help of industry experts, the corresponding detailed job responsibilities and the working system of department heads are introduced, and the work contents and tasks of each position are defined. Each job is divided into simulated salary grades, and the salary grades of professional posts in online stores are divided into junior, middle, senior and reward salary increase systems. After each module training, there will be a competition between online stores, and the winning students can get a salary increase, and the highest level can get an extra salary increase. According to the simulated salary ranking, select? Learning stars? 、? Skill star? 、? Service star? And other honorary titles, through recognition to arouse students' desire for high salary. Through the tangible hierarchical quantitative assessment and evaluation mechanism, help students develop good behavior habits, enhance their sense of responsibility, and cultivate post awareness, team awareness and management awareness.
Students in vocational schools have some problems in varying degrees, such as weak sense of responsibility, self-centeredness, lack of team loyalty and lack of practical ability. In order to solve these problems, we use the bulletin board arranged in the training room to post online shop employment information, outstanding employee commendation, employee activity photo exhibition and so on. Let students learn to adapt to corporate culture, understand the characteristics and employment prospects of various positions in online stores, let students face corporate culture every day, feel the corporate atmosphere, and cultivate their professional qualities imperceptibly. Each online shop team, under the leadership of the store manager, puts forward the slogan of its own online shop to enhance teamwork ability. Arrange employee theme activities such as study, skills, competition and culture according to teaching objectives and teaching plans. By organizing systematic activities, we can tap students' potential, enrich students' learning activities, embody students' ability in activities, and enhance students' self-confidence and team centripetal force.
Create an enterprise atmosphere, establish an enterprise evaluation system, achieve the purpose of encouraging students and enhancing their employment competitiveness, effectively shorten the adaptation period from school to enterprise, truly put the cultivation of professional quality throughout the whole process of students' study and life in vocational schools, and realize the zero distance between the training goal of schools and the needs of enterprises, and the professional quality of students and employees.
(The writer is Beijing Economic Management School)
refer to
[1] Sun Ming, Guo Jie, Wang Tian. Research and Practice of Project Teaching Method in Vocational Training Courses [J]. Contemporary Vocational Education, 20 14(7).
[2] Li Yan, Jin Shen. Design of e-commerce training teaching project based on Taobao shop operation [J]. Science and technology entrepreneurship, 20 12( 1 1).
[3] Dong Jian and Dong Cheng. Exploration and Practice of Teaching Mode Reform of Online Shop Operation Management Course Based on Taobao [J]. Electronic World, 20 14(8).