In direct proportion to the transaction in the second-hand car auction market, from 2008 to April 2009, the transaction in the second-hand car market in Shanghai was also heating up, and the transaction continued to rise. In the same period, the used car market in Beijing also entered the rising channel of transactions. After the Spring Festival in the Year of the Ox, it showed unprecedented prosperity, and some used car brokerage companies even ran out of stock. The number of "daily transfer" of used cars in Beijing's used car market has reached a record high, and at most, more than 1.700 units can be handled in one day. According to the statistics of china automobile dealers association's February 2, 200910 trading market, the trading volume of this batch of markets increased by 15% year-on-year, which is an indisputable fact that the domestic second-hand car market has recovered as a whole. What are the reasons for the increase in auctions and transactions of used cars? Industry experts believe that there are mainly the following reasons:
First, in recent years, the policy adopted by the state to revitalize the automobile market has played a role, consumer confidence and ability have been restored, and market vitality has begun to appear.
Secondly, with the increase of car ownership and the rise of oil price in China, people's car cost has increased, and the advantage of relatively cheap used cars has begun to appear.
Third, with the increase of car ownership, the source of used car trading market has entered a period of abundant water. By 2008, the number of cars in China has exceeded 30 million, and the rivers are full. The more cars there are, the more used cars will enter the trading state. In 2008, the transaction volume of used cars in China was about 2,737,300 vehicles, an increase of 79,700 vehicles year-on-year, and it is still growing. Therefore, china automobile dealers association optimistically predicted that the transaction volume of used cars in China will reach 3 million this year.
Auction is an advanced transaction. But looking at the current second-hand car trading, the second-hand car auction is at a disadvantage. Its biggest competitors are numerous used car brokerage companies and brokers, and the restrictions of unequal tax policies. Compared with brokerage companies and brokers, the weaknesses of second-hand car auction are mainly manifested in:
First, the flexibility is not as good as that of brokerage companies, especially brokers. Because the Auction Law stipulates that an "auction announcement" must be issued before the auction. Eight days is the shortest period of an auction, and brokers can trade at any time without time limit.
Second, the auction must be held in public, with restrictions on location and space, while the latter is not necessary. Therefore, the cost of auction is higher than that of brokers and brokerage companies, and its competitiveness is relatively weak.
Third, factors such as a slightly longer period of fund recovery after the auction and low market awareness also give the latter a slight advantage to some extent.
However, compared with brokerage companies and brokers, auction loans have obvious advantages, such as good reputation, standardized operation, high-quality service and transaction security. Because the auction company only receives commission and does not eat the difference, the auction company will definitely inform the bidders of any defects it knows, and the auction procedure is open and transparent with high integrity. At the same time, the security of documents and funds of buyers and sellers is incomparable to brokers when they go through the formalities of transfer and membership after the transaction. Because of public bidding, the client and the buyer can realize the fairness and transparency of the price through auction.
Looking around the world, auction is definitely the main battlefield of used car trading. The author visited the second-hand car auction in the United States, the world's largest second-hand car market, in 1996 and 2006, and was impressed by the grand occasion and super-large scale of the second-hand car auction in the United States. In the United States alone, 5 million used cars are auctioned every year. In 2008, the turnover of used cars in the United States was about 45 million, 2.5 times that of new cars. The author believes that this figure may be magnified because of the financial crisis. Germany, Switzerland, Japan and other developed countries in the world also have huge second-hand car transactions, which are 2 times, 2 times and 1.4 times the sales of new cars respectively. In 2008, the transaction ratio of new cars and used cars in China was only 1:0.3. However, due to the continuous heavy sales of new cars, the used car market in China has great potential. It can be concluded that with the further improvement of policies and regulations, the further activation of the market, the further maturity of people's consumption concept and the further standardization of trading means, the spring of the used car market in China is coming. Faced with this situation, the auction industry in China, which is in trouble, should make good preparations in management, talent reserve, professional technology, financial resources and service methods, improve its competitiveness, enter the market as soon as possible, expand its market share and strengthen itself. This is not only the need for the industry to take the road of market segmentation and specialization, but also the need for enterprises to survive and develop in the increasingly narrow but standardized market process.