Business ethics in a narrow sense refers to the ethical principles and norms that the business industry and its employees should follow in market exchange activities. The following is a paper on business ethics that I recommend to you. I hope you like it!

A paper on business ethics

On Business Ethics and Strategic Management

Abstract: With the progress and development of society, enterprises are increasingly aware of the importance of business ethics in the process of strategic management. If the enterprise is based on the premise of harming the interests of others, although it can obtain temporary profits, it will not last long after all, and will eventually lead to the failure of the enterprise! Therefore, if an enterprise wants to gain a living space and gain a long-term foothold in society, it must establish a correct business ethics, and raise this ethics to the level of enterprise strategic management to guide the whole strategic management process of enterprise strategy formulation, implementation and evaluation.

Keywords: business ethics; Strategic management; social responsibility

First, strategic formulation based on business ethics.

1. Business ethics must be used to guide the determination of corporate vision and its mission.

Enterprises should not only care about their own economic interests, but also consider the interests of stakeholders when establishing their vision and mission. In addition to undertaking the corresponding social responsibilities of enterprises, we should also be responsible to other stakeholders to meet the expectations of different stakeholders. Only in this way can enterprises develop continuously and healthily and be competitive.

2. Strategic objectives must be based on business ethics.

Corporate vision and his mission are based on business ethics, therefore, strategic objectives must also be based on business ethics.

3. Evaluate and choose the best strategy from the perspective of business ethics.

We evaluate the plan from many angles, but on one premise, we can't go against corporate vision and our mission. Corporate vision's mission is to pursue the maximization of its own interests, at the same time, to meet the maximization of the interests of the relevant parties of the enterprise, and to produce the greatest economic and social benefits. We can only use nominal business ethics to choose the most satisfactory alternative strategy from the alternatives as the best strategy! From the short-term and superficial point of view, enterprises are damaged in economic interests, but from the long-term overall situation, society is more harmonious and stable, which is more conducive to the development of enterprises and the benefits of enterprises are greater. Using business ethics to evaluate and choose the best strategy is a win-win outcome and the best choice for enterprises and society.

Second, strategic implementation based on business ethics.

1. The functional departments of enterprises should abide by business ethics when formulating strategies.

The strategic objectives of enterprises are implemented by functional departments, which are the decomposition of strategic objectives, so whether the strategic objectives of enterprises can be realized is the key to whether the strategic objectives of the lowest functional departments can be realized. Functional departments must abide by business ethics when formulating strategic objectives and strategies. It is impossible for a single functional department to give up the principle of business ethics in pursuit of near profits, because the goal of the functional department is only a small part of the strategic goal. This practice will hurt the reputation of the enterprise, destroy the image of the enterprise, have a very bad impact on the enterprise, and even cause a fatal blow to the enterprise. We must resolutely put an end to this phenomenon. When formulating strategies, functional departments should adhere to the principle of consistency with corporate vision and mission, take the strategic objectives of enterprises as the direction, and formulate strategies according to the actual situation of enterprises.

2. In the process of implementation, we should adhere to the principle of business ethics.

Which company wants to do it? Evergreen Foundation? There must be a core value orientation, one of which is business ethics. In the process of strategy implementation, enterprises should transform these values into their own strategies, organizations, systems, processes, leadership styles, responsibilities and power systems. And then these business ethics concepts and business ethics standards are transformed into behaviors to realize the unity of concepts and behaviors.

Strategic implementation is the most difficult stage in the process of enterprise strategic management. Different enterprises will encounter various problems in the process of strategy implementation, which are sudden, accidental and uncertain. Therefore, under the guidance of business ethics, the strategy implementer must carry out complete dynamic contingency management of the whole process of enterprise strategy. According to various complicated and specific situations, we should take appropriate measures flexibly and creatively to solve the problems we are facing.

3. Cultivate business ethics culture.

Culture is the soul of an enterprise, and corporate culture is the key to strategic implementation. After an enterprise has a good strategic plan, it needs the cooperation of all employees, Qi Xin, to implement it. This requires a good corporate culture to stimulate the enthusiasm and enthusiasm of employees in order to achieve the goal. How can corporate culture be cohesive? The core values of an enterprise must be recognized by the members of the enterprise and form a * * * consistent value. The premise that core values can be recognized by enterprise members is that there must be morality, and any core values without morality cannot be recognized by the public.

Third, strategic evaluation based on business ethics.

Strategic evaluation is a systematic project, which runs through the whole process of strategic management. The quality of strategy should be judged by a standard, which is business ethics. Business ethics is the guiding ideology in the process of strategic management, which plays a guiding and decisive role in the whole process from the establishment of corporate vision and mission to the formulation, selection, implementation and control of strategy.

Business ethics is the criterion of strategic evaluation, and the vision and mission of enterprises determine that enterprises must have business ethics and social morality; Strategic objectives must also be based on business ethics; In the process of strategy formulation and selection, we must abide by business ethics and satisfy our own interests and the interests of all parties concerned in order to maximize social and economic benefits; In the process of strategy implementation, we can't do anything that goes against business ethics, so as to achieve the ultimate goal of the enterprise.

References:

[1] Zhang Jiantao: Strategic management innovation of modern enterprises. Sun Yat-sen University Press, 2007.

[2] Sun: Business Ethics Course. China Agricultural University Press, 1997.

Business ethics thesis ii

On the Construction of Modern Business Ethics

Abstract: Business ethics in a narrow sense refers to the ethical principles and norms that the business industry and its employees should follow in market exchange activities. Business ethics plays a very important role in the market economy society. We should use various means to adjust the market economy and further establish an economic operation order conducive to the benign development of the socialist market economy.

Keywords: business; Morality; build

? Merchants are honest, business travel is safe, wealth and goods are accessible, and what the country wants. ? [1] The Chinese nation has always advocated business culture and advocated? Honesty? Business ethics. However, in the process of the construction and development of the socialist market, some serious business ethics corruption has appeared, which makes it an urgent problem to build business ethics in line with socialist spiritual civilization and moral norms under the conditions of the socialist market economy.

First, the status quo of modern corporate ethics

1. What is the contemporary business ethics? Climbing a mountain? Or? Landslide?

On March 15 every year, a large number of unscrupulous businesses are exposed. Nowadays, many people think that business ethics in China are declining, but none of them will remain unchanged? Slope? As a measure. The connotation of moral concept is very rich, and it is constantly developing and changing. Every era will have some new values, and some old values will also decline. The same is true of business ethics. In fact, business ethics includes all aspects and levels of business behavior. In different historical stages, business ethics is often in? Climbing a mountain? Accompanied by? Landslide? ,? Landslide? There will also be some parts in it? Climbing a mountain? . The author believes that the construction of business ethics in contemporary China has entered a? Climbing a mountain? Stage: First, all industries have deeply realized the importance of business ethics construction; Secondly, with the establishment of market economy, business ethics is gradually standardized.

2. Problems in China's economic ethics at this stage.

Since the reform and opening up in China for 20 years, profound changes have taken place in economic system, social relations, interest structure and ideas, which have also had a great impact on social business ethics, and there are also many problems. First, under the impact of the competitiveness and utility of the market economy, some enterprises have fallen into? Money worship? This worship of money permeates people's thoughts and concepts, which will lead people's values to tilt in the direction of personal interests, so that market participants often only see the demand for interests when dealing with the relationship between demand and service, while ignoring the obligation to serve the society and the other party's contribution to society. Second, because urbanization and industrialization have profoundly changed the dual structure of urban and rural areas, a large number of farmers have entered cities. Among the existing businessmen in our country, quite a few people have a low level of education. Among them, those businessmen who abandoned their studies, jobs and agriculture, and social idlers who participated in business operations, have low cultural quality. They lack the concept of market credit and the contract consciousness in modern legal consciousness. In addition, the excessive publicity of economic interests and personal interests by public opinion has led many people to regard cheating as a trading strategy in the market economy, which has led to frequent cases of not talking about business ethics in real life.

To sum up, unethical behaviors such as ignoring the collective interests of the state, the interests of consumers and the vital interests of employees often appear in the management of commercial enterprises. How to solve the problem of lack of business ethics is not only an important task for the government to strengthen macro-control and promote the construction of socialist spiritual civilization, but also an urgent task for the management of enterprises.

Second, the causes of modern corporate ethics anomie

Dialectical materialism holds that the development of every specific thing can not be separated from internal and external factors. Internal factors are the basis for the development and change of things, while external factors are the necessary conditions for the existence and development of things, and external factors must work through internal factors. The moral anomie of commercial enterprises also has its internal and external reasons.

1. Moral anomie of commercial enterprises in the process of pursuing interests

Pursuing profit maximization is the essence of capital. [2] When the economy is developing rapidly and the competition among commercial enterprises is fierce, some commercial enterprises are short-lived, unaware that market competition has fully entered the enterprise? Image contest? In the era, a good corporate image can form huge intangible assets and take the initiative in market competition. In the process of pursuing interests, they lack moral sense and often cross moral boundaries. The internal factor is firstly the personal morality of enterprise leaders, which plays a decisive role in the moral level of marketing decisions. Enterprise leaders not only have the highest decision-making power, but also shoulder the responsibility of enterprise development and continuous improvement of workers' lives and various social responsibilities; Enterprise leaders are the personification of enterprises, and their personal ethics must be integrated into the provisions and implementation of enterprise management decisions. Whether a leader has a correct business philosophy determines the morality of enterprise marketing decision. Secondly, corporate culture, the core of which is corporate values, guides the business behavior of enterprises and stipulates the decision-making motives of business leaders and employees; Corporate culture standardizes the content of marketing decision, and the rules and regulations in corporate culture emphasize the behavior of the main body of the enterprise, making marketing decision more rational, scientific and moral; In addition, the cohesive function of corporate culture is conducive to the implementation of marketing decisions. Excellent corporate culture can make enterprises form cohesion and centripetal force, which plays an important role in realizing the goals of commercial enterprises and improving the level of marketing ethics. Finally, the moral quality of enterprise employees. The cultural, professional and moral qualities of enterprise employees are positively related to the marketing moral level of enterprises. When the employees of an enterprise have a higher education level, a correct concept of justice and benefit, and strong business ability, it will have a positive impact on the formulation and implementation of business decisions, which is conducive to the improvement of marketing ethics standards; On the contrary, it will have a negative impact, promote marketing ethics at a low level, and even violate ethics.

2. Lack of effective supervision mechanism outside commercial enterprises.

Business ethics supervision is multi-level, first of all, government factors. It mainly includes whether the government's legislative control system is sound and what attitude the government takes towards the illegal and immoral behavior of enterprises. At present, China's government legislation, especially commercial legislation, is not perfect, and the law enforcement agencies are not perfect enough, which will make it difficult to form coercive pressure on enterprises and provide an opportunity for some enterprises to violate the law and discipline. In addition, some local governments take the attitude of estimating the benefits of illegal and immoral behaviors of enterprises, which will also lead to the proliferation of immoral behaviors and aggravate and expand the immoral behaviors of commercial enterprises in the region. The second is the lack of credit system. In developed countries, enterprise credit evaluation is very popular and technically mature. At present, there is no socialized credit evaluation institution in China, and the evaluation of enterprise credit rating is extremely lacking and the operation is not standardized, so it is difficult to evaluate enterprise credit rating fairly and objectively. Commercial fraud, malicious breach of contract, evasion of debts and other behaviors that ignore credit and do not stress credibility are difficult to form good business ethics. Finally, the social supervision mechanism is not perfect. Although there was a Consumer Day on March 15 and a hotline on March 123 15 to help consumers protect their rights, these monitoring mechanisms are still not perfect. First, in the actual process of safeguarding rights, consumers' costs are too high and the procedures are complicated, which makes them treat safeguarding rights negatively, give up their supervision right and fail to play the basic role of the masses in moral supervision. Second, the media's public opinion supervision of commercial enterprises often focuses on the vicious incidents around 315, and there is no daily exposure mechanism for unethical business practices. These are difficult to form a good social moral supervision atmosphere in the whole society.

Third, the way to build a modern enterprise ethics system

1. Strengthen the internal ideological and moral construction of commercial enterprises

Business is not charity, accounting profits and pursuing interests are commercial economic activities, but we should let commercial enterprises know the essence of business ethics, namely? A gentleman loves money and takes it wisely? . It is necessary to carry out ideological and moral education within enterprises and guide enterprises to self-discipline and introspection. First of all, the professional ethics consciousness of enterprise leaders has become the key to strengthen the ideological and moral construction of enterprises. Business leaders are required to have the national spirit of self-reliance, self-esteem, self-confidence and self-improvement, be firm in socialist ideals and beliefs, be honest and trustworthy, handle the relationship between current interests and long-term interests, and establish a modern enterprise system. Secondly, we should strengthen the professional ethics education of enterprise employees. Enterprise employees must have the moral standards under the conditions of market economy, follow the code of professional ethics in their own work, develop a good work style and establish a good moral fashion. Finally, it is necessary to cultivate a good corporate culture atmosphere, so that enterprises can clearly define their social responsibilities and social missions, thus shaping a good image enterprise that is recognized by the market, praised by the society and adapted to social requirements, and promoting the sustainable development of enterprises.

2. Improve the external supervision mechanism of commercial enterprises.

First of all, we should establish and improve the economic legal environment. Strengthen the relevant legislative work, improve the marketing legal system, and standardize the marketing behavior of enterprises. Strengthen national administrative and judicial law enforcement and establish a severe punishment mechanism. They are highly authoritative and mandatory. To strengthen the state's supervision of the market and severely punish illegal acts, we must not only destroy the offenders, but also increase the punishment. This can deter other operators from following suit. Secondly, we should establish a commercial credit system. From the initial simple commodity exchange to the later complex market relationship, it is necessary to take credit as the chain to maintain the exchange order and market order. Without credit, the market economy will lose the most fundamental rules of the game, and there will be no healthy economic development. To some extent, market economy is credit economy. The purpose of the credit system is to carry out institutionalized management according to the principle of good faith. It is necessary to set up a credit investigation company completely in the market, investigate and register the credit status of market participants, and input the records into the computer database, and keep track of the credit changes of customers. Carrying out credit management in this way will greatly increase the cost of people breaking promises and effectively prevent people from breaking contracts. At present, the evaluation of enterprise credit level in China is still extremely lacking and the operation is not standardized. To establish a socialist business ethics system that adapts to the development of the socialist market economy, we must establish the leading position of credit in the socialist market economy. Finally, we should improve the social supervision mechanism and give full play to its role. First, improve consumers' awareness of self-protection and supervise the marketing behavior of enterprises through consumer organizations. When the legitimate interests of consumers are infringed, consumer organizations should represent the interests of consumers, defend their rights to the end, and urge marketers to abide by moral and legal norms and respect consumer sovereignty. Second, we should supervise by public opinion through various news media, and dare to expose those engaged in illegal marketing activities, especially those that harm consumers' interests and endanger market order, so that they can be exposed in broad daylight. In addition, while conducting public opinion supervision of business ethics, do a good job in publicity of business ethics and create a social atmosphere conducive to business ethics construction. Only in this way can we correctly evaluate and judge the moral behavior and moral quality of business practitioners, affirm and praise advanced moral typical figures and things, and form correct propaganda and public opinion orientation.

References:

[1][ Australia] Owen? Hughes, Peng Keping, et al. Introduction to Public Management (2nd Edition) [M]. Beijing: Renmin University of China Press, 1998:78-85.

[2] Meng. On the Times Characteristics of Economic Ethics [J]. Journal of Henan University, 1998(5):45-47.

Paper III on Business Ethics

On the Present Situation of China's Economic Ethics

This is the best time and the worst time. Dickens' opening words in A Tale of Two Cities are the best annotations to the global business environment. From the cases of Andersen's collapse and Solomon's credit reconstruction that shocked the whole world, we can see the importance of business ethics to the survival of enterprises. Now, what are the China government and enterprises facing? External demand plummeted, and domestic demand was hard to shake? Under difficult circumstances, in this transitional period, business ethics will often face more severe challenges. Therefore, it is urgent to strengthen social attention to business ethics. Only by adhering to business ethics can we truly guide the survival and development of enterprises.

Keywords: business ethics, business environment and business activities

? Merchants are honest, business travel is safe, and goods make money, but they ask for it. ? In the Song Dynasty, Zhou Dunyi proved Cheng's ontology and humanity in Tong Shu, saying? Honesty? what's up The foundation of saints? With what? The source of a hundred lines? .

Now there are some hidden rules and dark sides, and we are indignant and worried about them, and we also sympathize with the innocent injured. Complete justice cannot be achieved, but as much justice as possible is necessary to ensure stable social development and healthy competition. What about business ethics? Justice? It is a microcosm, which is not only the requirement for the quality of businessmen themselves, but also the requirement for the benign development of commodity economy.

In recent years, the problem of violating business ethics is increasing day by day, from the appalling Sudan Red incident in the early days to the Palestinian-Israeli conflict. Sanlu? What is the representative of dairy industry? Melamine? Events, followed by? Shuanghui? Clenbuterol incident, followed by harmful food additives (including plasticizer incident in Taiwan Province Province), what's more, Hubei used sawdust chaff to manufacture and sell hundreds of millions of counterfeit drugs for half a year, as well as 30 kinds of unqualified bottled water detected in Beijing, the subway elevator tragedy and the recent Yonghe? Soymilk door? And Ajisen? Bone soup door? Events, all kinds? Poisoned milk powder? 、? Clenbuterol Waste oil? 、? Dyed steamed bread? And false advertisements. Everyone sighed:? Is there any safe food to eat? What brand's integrity business ethics, like a dark cloud that can't be blown away by the wind, is not only not conducive to the healthy competition in the market economy, but also irresponsible to the public, which also corrupts the social atmosphere and encourages unhealthy trends.

Business ethics refers to the sum of good and evil value orientation, moral principles and moral norms that enterprises and their members should follow in business operations, improve their own quality and coordinate their internal and external interests. The basic contents of business ethics are: serving the people and being responsible for the people; Civilized business, courteous hospitality; Law-abiding, genuine; Fair dealing, honesty, etc. It has the characteristics of self-discipline and non-mandatory.

The reason and importance of business ethics lies in that the lack of business ethics harms the interests of consumers, the order of fair competition, the interests of other competitors and the interests of the public and enterprises themselves. Only by strengthening the construction of business ethics, improving the moral level of business subjects, establishing a correct value orientation of business ethics and finding new ideas for the construction of modern business ethics is the way out to solve various problems in the business field. Business ethics is an important problem that China people need to solve urgently in culture. As Ai Feng, Chairman of Brand China Industry Alliance, said, it is necessary to unify wealth and morality. How to make money? ,? Making money from pottery? . This is an important part of moral culture in the new period. Business ethics and observing business ethics are not isolated, but need to be combined with market economy and legal system construction.

Generally speaking, every member of society in reality, as a rational economic man and a complete and continuous economic actor, has an objective function composed of three kinds of sub-objective variables:

First,? Independent Brix Variable? The value of this variable has nothing to do with the interests of others (zero correlation), LX =(lx 1, LX2? ，LXn)；

Second,? Altruistic interest variable? The value of this variable is positively related to the interests of others, and can be taken as HX =(hx 1, HX2,? ，HXn)；

Third,? Harmful variable The value of this variable is negatively related to the interests of others, DX =(dx 1, DX2? ，DXn)。

Based on this, if y is used to represent the total interests of economic people, then its objective function can be expressed as: MaxY/=F(LX, HX, DX).

For people with different preference structures or the same person and enterprise, under different time and space occasions or environmental constraints, the specific values of the three variables and their weights in the overall goal will be very different. It can be seen that in economic activities, commercial activities must conform to economic logic.

Only by respecting human instinct can we mobilize the enthusiasm of enterprises in market competition and give full play to people's subjective initiative in economic activities, which is the key point to make enterprises flourish.

In today's social business, we can't narrowly understand business ethics as some social norms or moral standards in the process of obtaining profits, but should understand it as an act in the process of exchange, which is the result of the game between the bottom line rule and the lofty goal.

A qualified social person is the first step to show that we are responsible for ourselves and contribute to our family, school and society. We should be active participants who have not yet joined the job, like? Feel people consciously? Before raising other people's business ethics awareness, we should first understand our own research and self-demand (if we are consumers), constantly improve our own cultural quality and moral standards, distinguish truth, goodness and beauty from falsehood, ugliness and ugliness, learn to protect our legitimate rights and interests, and effectively curb the spread of immoral behavior.

In our daily life, all business problems will be involved. On the one hand, we practice our own business code of conduct all the time. On the other hand, we are also changing and influencing the formation of business ethics. So be careful about your behavior and understand the possible butterfly effect. We should be as knowledgeable as Xiu De. As businessmen, we should abide by business ethics and conduct business in a civilized way. In particular, business operators should regard business ethics as intangible assets and constantly strengthen their awareness of goodwill and economic credit. At the same time, we should strengthen the construction of corporate culture, deeply root the sense of business ethics in the hearts of all employees, enhance the sense of crisis and mission, and resolutely not engage in parochialism to meet our immediate interests, thus losing business ethics, market and short-term future? Suicide? Sexual behavior. Establishing yourself as a person who understands and abides by business ethics is also a contribution to the development of social business ethics. Strictly abide by business ethics and become the defender and executor of business ethics.

Calling on people around us to pay attention to business ethics is more powerful for us and can be targeted according to different professional positions? Education and publicity? Attach importance to the improvement of the cultural quality of the whole people. For example, Avon's human resources department has put? Business ethics education? This course was included in the induction training module for new employees in 2004. Perfect regulations? Legal system of socialist market economy? Social supervision? (supervisor team construction and supervision system), Policy rewards and punishments? (preferential policies), etc.

Premier Wen Jiabao also pointed out in his speech at Cambridge University that morality is the greatest in the world, and the light of morality is brighter than sunlight. Real economic theory will never conflict with the highest moral standards. ? Let's go hand in hand, pay attention to business ethics and build a harmonious home together.

References:

[1] Xunzi, translated by Sun Anbang and Ma, Shaanxi Ancient Books Publishing House, 2003.

[2] Zhang Wei. Analysis of Enterprise Competitive Strategy Based on Business Ethics, Modern Economic Discussion, 2005( 12)

Guess you like:

1. Argument on Moral Quality

2. Talking about business ethics papers

3. Analysis of business ethics education papers of college students

4. Business ethics papers

5. On enterprise marketing ethics