Current location - Education and Training Encyclopedia - Graduation thesis - In the era of "internet plus", which modules should be used for the analysis of agricultural product brand marketing strategy to write literature review?
In the era of "internet plus", which modules should be used for the analysis of agricultural product brand marketing strategy to write literature review?
1. Research Summary of Agricultural Products Marketing Strategy

Li, Ge, Tropical Agricultural Engineering, 20 12- cited: 9.

2. Research progress and thinking of agricultural products marketing strategy in China.

Mao Mei-Anhui Agricultural Sciences, 2007- cited: 6.

3. Li Xiaoling-"Rural Economy", 2004- Citation: 38.

Brand marketing strategy of agricultural products

4. Li Daohe, Li Jun-Journal of Agricultural and Forestry Economic Management, 2003- Cited: 29

Brand marketing strategy of agricultural products

5. Research on brand management strategy of agricultural products in China under the framework of 5.WTO.

Xu Shujian, Du Zhonghua-Agriculture and Science and Technology, 2002- Cited: 15

I haven't studied this problem, so I found some papers for you. The first two are summaries. You can use Baidu Academic or HowNet to download it for reference. The key words of Baidu academic include: brand building of agricultural products, consumers, featured agricultural products, geographical indications, brand strategy, agricultural development, agricultural industrialization, brand marketing, leading enterprises, brand positioning, brand image and corporate brand.