Now the e-commerce industry is developing rapidly, and all kinds of products can be purchased online, which brings convenience to everyone's life. Therefore, many entrepreneurs came up with the idea of opening Taobao stores, most of whom were college students. Today, our protagonist Liu Xiaowen is a person who is very interested in e-commerce and practices it personally. Let's take a look at Liu Xiaowen's painful experience in opening a Taobao women's clothing store, and then look at her experience summary of the failure of opening a store.

Persevere in starting a business.

Although her family doesn't support her, Liu Xiaowen thinks she should give it a try. So she began to look for some students majoring in e-commerce in the school, asked them some basic knowledge of e-commerce, and prepared to open an online shop herself. After a period of preparation, her online shop is also ready. The online shop is running so smoothly, but it is simple to open an online shop and register these things. However, Liu Wen, who is completely white, doesn't understand this piece at all. Fortunately, she is willing to keep learning the operation and try slowly. Liu Xiaowen runs a women's online store, but there are actually many women's online stores on Taobao. Even if it is a lot, it can still be done now, and it is easy to bill and the demand is large.

Try it and get on the right track.

Liu Xiaowen's original plan was to make a cheap dress for college students. Because I am also a college student, I want to have the most contact with such groups, and at the same time I can better understand the needs of the crowd. It's always good to have ideas, but there's a problem. Just because there is no supply, it is a very troublesome thing to find a good supply. At first, Liu Wen searched for goods on the Internet, found several products for repeated comparison, and then took some samples. Feeling that the quality is still good, I decided to choose one to send. After all, I am still studying, so I often have no time to do online shop, which is a time-saving and labor-saving way.

When all the goods were found, she asked someone to help decorate the shop. After these basic problems are solved, we will start to put goods on the shelves and sell products. When there was no sales at first, she asked someone to help her brush the bill. After a long time, I finally started to have the first sales volume, and then the sales volume gradually increased. From more than 30 orders in the first month to more than 200 or more in the second month, although there is still a big gap with those shops that do well. But for a store that has only been open for three or four months, it is already very good.

Development stage, fiasco.

Both store sales and store ratings have gone up. At this time is in the stage of rapid development, Liu Xiaowen feel should not be complacent. I want to expand the scale and open a shop. At this time, the problem came, and her time clashed with the online store. So she began to look for people with different majors who wanted to cooperate, and soon found a partner. The turnover of the store can also reach 20 thousand, which is very good for a student. Liu Xiaowen feels that his efforts have paid off, which can be regarded as the first step to success.

Good things and bad things always correspond. It will be some time before Liu Xiaowen finds out the sales of her store. However, there are many bad reviews and comments, and many customers report that the quality of clothes is not good or the customer service attitude is not good, and the logistics is very slow. At first, Liu Xiaowen thought it might be a small part of the problem, and he didn't pay much attention to it. Later, she found that the problem was very serious. Her store sales and ratings plummeted, and even customers complained. Taobao also deducted points to earn some money before. After this period of tossing, the compensation is almost the same, and the customers in the store are basically not retained. She can only find a way to deal with it. Maybe she didn't handle it properly, but she lost tens of thousands of dollars.

Failure is also an experience, and the future is long.

Liu Xiaowen can only tell his family because he lost money in Taobao shop. Her family told her that these were trivial matters and she didn't know enough about e-commerce. Even if she fails, it is normal. If you want to do it, you are willing to support her. At first, Liu Xiaowen was ready to give up. But then she felt that her family's opinions were also very good, so she began to study systematically. Slowly found a new source of goods, store marketing, whether it is a through train or a daily special, Taobao live broadcast, as long as her shop can register, she will register. Combined with the timely analysis of data by business personnel to optimize, the daily sales of the store are slowly rising.

It's never been smooth sailing. Liu Xiaowen said: "Although there are many times when things are not done well, problems are found and dealt with in time. Difficult things will be solved. " Although the sales of shops in Liu Xiaowen are now more than one month 100, the sales are still considerable, at least five or six thousand a month, and tens of thousands a month in good times. Moreover, Liu Xiaowen is going to graduate now, and she is going to do Taobao full-time and form her own team. Only in this way can the store get better and better. Many people may think that Liu Xiaowen may be young and have a strong learning ability. But in fact, many people who do online stores may be old and do well. Now is an e-commerce era, as long as you want to do it, it's never too late.