What is super IP?

New species, new logic, scene, personality expression, people-centered. Therefore, Super IP is a new personalized species in the era of Internet of Everything, and it can be a content symbol constructed in a systematic way.

Future industries are all content industries, enterprises are all media, companies are all personalized companies, brands are all super IP, and its core must be new species, otherwise it will lose its link ability and die out.

First, the origin of brand IP: content and topic ability.

Then, how to make brand brands form content ability and topic ability is the origin of brand IP. We create our own content in the early stage, and we don't need to create our own content in the later stage, but consumers create content and topics for us.

Second, the personality characteristics of brand IP: brand personalization.

A brand is a person with story, prototype, personality and tonality, not a cold product, but a temperature and attitude. We should carry out relevant excavation and planning, endow the brand with individuality, carry out personalized deduction, solve the problem of connecting consumer groups, shape differentiated brand value, and make the brand a spiritual embodiment and symbol.

Third, the traffic conversion of super IP: building trust and endorsement.

Including, values and endorsement; Active social sharing and trust system construction.

Fourth, brand IP connection: self-contained potential energy, self-contained traffic and negative cost connection.

How to bring your own traffic, that is, negative cost connection.

How to connect with negative cost: potential energy, explosion, empowerment and continuous transformation

Fifth, community drive: community is the driving force, subculture, combined with business model.

Subculture, seed users, relationship precipitation, traffic operation, transformational fission.

Sixth, the sense of brand IP ceremony: spiritual attributes and brand beliefs.

Let the brand pay a high premium, break down barriers and value ceilings, and let the brand become a belief.

On the whole, it is to build brand potential energy, form personalized connection and realize business, including brand value system and brand empowerment system.

The distance between ideal and reality is the space for brand innovation. Consumers or users don't need a perfect product, but they need a perfect, personalized and true comprehensive feeling, which is the brand's personalized belief and worship, and can also be called a "feeling" or the ultimate "care" of the brand, which is the ultimate goal of marketing.

The above is the shaping process of IP. On the whole, value system+empowerment will automatically generate traffic and link ability.

How was Super IP developed?

In essence, it is to let the brand form a unique content ability, bring its own topic potential energy, spread spontaneously, form a word of mouth, and connect users. The process is to let the small and precise crowd drive the public, form a personalized interpretation, enter the lifestyle of consumers or users, and finally promote performance improvement and commercial realization.