Speaking of auto parts network operation and e-commerce, some people think that auto parts telephone shopping is actually e-commerce, because their communication platforms are different and their background operations are basically the same. In fact, this understanding is not accurate. Telephone commerce and e-commerce are more like close relatives. In many ways, telephone commerce is inherently inadequate. First of all, the information consumers get from the phone is very limited, which can't fully meet the requirements of customers. Secondly, if you advertise to customers or print a catalogue of accessories, the printing cost will be higher and higher, but the update speed will be slower and slower, because more and more accessories are sold. In addition, due to the influence of environment, pronunciation, speech speed, dialect and other factors, the operator's work difficulty and error rate are increasing. Just doing telephone business will limit the further development of business content in depth and breadth.
Four, auto parts distribution system construction and network management
As we all know, tangible products such as books, audio-visual products, garments, etc. As an industrial product with certain scientific and technological content and some products with mandatory national standards, auto parts have more advantages than other industrial products to realize online trading. Sellers and buyers only need to publish and input information about auto parts online, such as model, vehicle type, name of parts, part number, place of origin, price, etc. In order to truly realize the online sales of e-commerce concepts, in addition to solving the problem of "honesty" between buyers and sellers, a complete and efficient logistics distribution system must be established. In the past, the factors that limited the development of e-commerce were nothing more than means of payment and security authentication. Only by doing it, will we find that the auto parts logistics distribution system is the most difficult, laborious and expensive one. Many auto parts e-commerce companies are trying to find existing physical networks, such as postal services, express delivery companies and even newspaper delivery companies as distribution systems. However, what should an auto parts distribution system suitable for e-commerce look like? Under what conditions can the physical network be transformed into the lowest-cost e-commerce auto parts distribution system?
Shopping centers can deliver large items to customers, and chain supermarkets and specialty stores also have their own distribution systems. But shopping mall delivery is a one-time service, and customers are not fixed. In the final analysis, it is only a service concept, not a network concept. When the same customer needs the delivery service of the mall again, it is a new customer for the mall. The distribution network of chain stores only connects different stores, and the "last mile" to customers' homes or garages is still blank. The favored postal, express and newspaper delivery companies can reach the homes of ordinary people, but basically only deliver once a day, and it is unlikely to deliver large and heavy auto parts. Therefore, if the auto parts distribution system cannot be established, the online operation of auto parts cannot be realized. Because, on the one hand, online repair manufacturers hope to find auto parts products with appropriate prices through the Internet to achieve the best state of zero inventory, but if the selected auto parts products cannot be delivered to the destination in time, online transactions cannot be realized in essence; On the other hand, when those parts manufacturers find that it is no longer easy to improve labor productivity, they will think of intensive distribution through the Internet to reduce their circulation costs, hoping to have such a complete logistics distribution system. At the same time, the current situation of oversupply in the field of auto parts circulation cannot be changed in the short term. Many parts dealers have different degrees of backlog of goods, and need to complete the transaction of surplus products online, but the realization of this goal must be guaranteed by an efficient logistics distribution system, otherwise online transactions will be useless.
It should be noted that it is absolutely impossible for enterprises to establish such a distribution system by themselves, so it can be predicted that with the acceleration of the network process in the field of automobile parts circulation, it will certainly drive the development of this service field. How to use the existing physical network or establish a spare parts distribution system will be the key to be solved in the field of automobile parts circulation in China.
Then, if we have such a logistics distribution system, how can we realize the network construction in the field of automobile parts circulation?
1. The network construction of auto parts market must adhere to the principle of "small market and large circulation". For example, if there is a complete shopping guide system in the auto parts city, customers can learn more about the layout, product prices, classification, etc. of the merchants in the city through the touch computer after entering the city, and shopping is targeted and handy. Moreover, Auto Parts City must also send the information of its own city through the professional auto parts internet website, share the information with other auto parts markets in the country, and expand the trading surface of its own city merchants.
2. Network operation of auto parts dealers. On the basis of improving their internal network management and deployment, local auto parts dealers provide product price catalogs and brand catalogs in time through professional auto parts websites for users (mainly repair shops and large users) to choose and order, and finally realize online transactions. At present, under the condition that the distribution service is not perfect, the most feasible thing is to trade some special products and some surplus products that may have been eliminated in developed areas on demand through professional networks.
Five, auto parts network management is the only way for development and reform.
The development of online sales of auto parts in China should be suitable for China's national conditions and take the road of Internet operation with China characteristics. It is true that the network management in the United States has achieved great success, but we can't ignore that behind this glory is the solid social foundation of the United States. As early as 100 years ago, the United States established a perfect distribution system combining roads, railways, postal services and express delivery; Americans in today's society have become accustomed to "no currency transactions". It can be said that the development of Internet economy in the United States today should be the natural result and inevitable product of the development of free market economy in the United States for more than 200 years. It's like a child crawling with his hands from the beginning, then learning to walk, and naturally learning to run after a while. As a developing China, the problem of payment and distribution alone has become a fatal "bottleneck".
How to combine the national conditions of China and the characteristics of Internet development and do some practical things in a down-to-earth manner is an urgent task for the development of auto parts network. The e-commerce and network operation of China's auto parts must take the road of enterprise alliance, and the combination of websites and entity enterprises can realize institutional adjustment and the transformation of administrative, procurement, distribution, finance, market information and network operation departments. This is the real Internet operation. At present, the networked operation of auto parts still has a long way to go. However, traditional enterprises must make choices in line with the Internet era, and networked operation is the only way, and it is also the road to the reform of auto parts marketing.