2. Interview method

3. Case analysis Case analysis

4, logical analysis logical analysis

On the Planning of Network news topic

abstract

By using the methods of literature review, interview, case analysis and logical analysis, this paper probes into the important role and development direction of network news topic planning in network communication through the investigation and case analysis of news topic, the oriental sports Channel (www.sports.eastday.com).

Keywords: network communication, news topic, brand building.