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Industrial and Commercial Enterprise Management Thesis: What are the aspects of brand management of time-honored brands?
Hello: personal shallow thinking: analysis paper on old brand management. I think it should be written from these aspects:

Note: (To understand the history and current business environment of the time-honored brand, do some research, come straight to the point, and write your personal outlook on the future development of the time-honored brand, as well as the current brand competition and the competition between the time-honored brands. )

1: Is there any conflict between the corporate culture of the time-honored brand and the current market atmosphere? And solutions,

2. The implementation of the internal management mechanism of time-honored brands and the infiltration and implementation of corporate culture.

3. How to deal with the current development trend of time-honored brands and whether some adjustments should be made in a timely manner.

4. Sit down and compare the disadvantages of old brands and the advantages of new enterprises.

5. How to properly carry out the marketing and promotion of corporate brands, so as to develop new customer groups and promote macro development.

Because I don't know which industry's time-honored brand it is, I can't put forward accurate and specific ideas, but only some superficial and rough ideas. For reference only, I hope I can help you.