Michael R. Solomon, Director of Consumer Research Center of Haub School of Business, University of St. Joseph, USA, and Professor of Consumer Behavior at Manchester School of Business, University of Manchester, UK. The main research directions include consumer behavior and lifestyle issues, brand strategy, fashion, decoration and image psychology, service marketing, virtual world marketing and so on. He has published a large number of papers in academic journals and has been invited to give lectures in Britain, Scandinavia, Australia and Latin America for many times. Its research is funded by the American Advertising Association, the American Marketing Association, the US Department of Agriculture and the US Department of Commerce. Served as the editorial board of Consumer Behavior Magazine, Retail Magazine and European Business Review. It is considered to be one of the most cited 15 scholars in behavioral science/fashion academic literature, and one of the most prolific 10 scholars in the field of advertising and marketing communication.

Lu Taihong, second-class professor of Sun Yat-sen University, doctoral supervisor, EMBA lecturer, director of China Market Research Center, winner of the first "philip kotler International Marketing Theory Contribution Award" in Greater China (200 1). Yang Xiaoyan graduated from the School of Management of Sun Yat-sen University with a doctorate in 2002. He is currently the Dean and Professor of the School of International Business Administration of Guangdong University of Foreign Studies, mainly teaching courses such as Consumer Behavior and Marketing Management. He has visited Lingnan University in Hong Kong, National School of Administration in France and Lancashire University in England.