Three-winged bird provides ecological solutions for balcony, kitchen, bathroom, whole house air, whole house water and audio-visual whole scene. At the same time, relying on the Zhijia Experience Cloud Platform, it connects users, enterprises and ecological parties to create personalized solutions that change on demand. With the ability of 1+N, we can ensure the landing, customize a beautiful life covering the needs of food, clothing, housing, transportation and entertainment for users, promote the innovation of smart home industry, and let the home Internet of Things enter thousands of households.
brand positioning
"Three-winged Bird" provides personalized solutions that change with demand through insight into users, attracting ecological parties at home and abroad. * * * * jointly created a huge butterfly effect, pushing the home Internet of Things to thousands of households.
Extended data
Haier brand profile-
"Haier" was born in 1984 and is the main brand of home appliances of Haier Group. Over the past 36 years, Haier brand has always stood at the forefront of the technological revolution and the development of the times, leading the development trend of home appliance industry in China and even the world.
In the traditional industrial era, Haier established its product brand with excellent quality and service, and became the first brand of household appliances in China. With the implementation of Haier's global brand strategy, Haier won the honor of "the largest retail volume of large-scale household appliances in the world" for 10 times in a row (quoted from Euromonitor international data) and became the first brand of household appliances in the world.
In the Internet era, Haier built a platform brand and changed from a traditional home appliance enterprise to an Internet enterprise. Based on the values of "one person, one person", Haier has realized the relationship with the upstream and downstream from zero-sum game to win-win interests through organizational structure changes such as "platform and micro".