Sales is the link between production and consumption, and which sales channel will have a great influence on the profit brought by the final sales of products. When designing sales channels, we need to broaden our horizons and comprehensively consider the characteristics of customers, products, middlemen, competition, enterprises and environment. Obviously, Amway chose direct sales, which is a kind of store-free sales, which means that the ownership of products is directly transferred from the hands of manufacturers to the hands of users or final consumers, eliminating many intermediate links in traditional marketing channels. Direct selling has the advantages of avoiding exploitation at different levels, helping to reduce the selling price, obtaining feedback information in time, and returning money quickly. Among all kinds of direct selling methods, the multi-level direct selling adopted by Amway Company has developed rapidly. In the United States, the annual sales of multi-level direct sales account for 50% ~ 60% of its total direct sales. Also called consumer sales system, that is, consumers organize themselves as direct sellers to buy products directly from manufacturers or direct selling companies, and at the same time spread product information and sell products through word of mouth. In this way, direct sellers can not only make profits by selling products, but more importantly, with the expansion of direct selling network and the rise of their own level, they can also get very rich commissions from direct selling companies.
At present, under the increasingly severe situation of environmental protection such as air pollution, water pollution and soil pollution, green marketing has gradually become the focus of people's attention. The so-called green marketing is to embody environmental awareness in all aspects and stages of marketing. Specifically, such as waste gas, waste water, etc. The production of products, especially agricultural products, should minimize or even eliminate the input of chemical fertilizers. In the process of selling products, salespeople should publicize environmental protection to people and raise consumers' awareness of environmental protection. The practice of this case is in line with this trend.
Good corporate image is the focus of many enterprises. But establishing a good corporate image is not achieved overnight. Especially in the current direct selling industry in China, all kinds of products are flooding the market, and there are many shoddy fakes, most of which are life-threatening nutrients and medicines. Repeatedly deceived, people hold the psychology of rejecting rampant pyramid selling products. In this case, it is of deeper significance to start a brand and establish a good corporate image. Actively participating in public welfare activities has undoubtedly established a universal and positive reputation for Amway, enhanced the credibility of Amway products and effectively promoted product sales.