Catalogue of transnational operation strategies of enterprises in China
abstract
Editor's recommendation
Brief introduction of the author
catalogue
Authors: Shi Jianxun, Sun Xiaoyan,
ISBN: 10[7 1 1 1229924] 13[9787 1 1229926]
Press: Machinery Industry Press
Release date: 2008- 1- 1
Pricing: ￥48.00
[Edit this paragraph] Executive summary
On the basis of drawing lessons from and synthesizing the latest theoretical research results of transnational business strategy at home and abroad, this book summarizes the author's transnational business strategy and the case of China enterprises in recent years, closely combines theoretical research with case analysis, and summarizes the theoretical and practical problems encountered in the development of transnational business of China enterprises since the reform and opening up. Through case theory, this paper puts forward the strategic choice and specific operation scheme of transnational operation of different types of enterprises, which is convenient for the combination of practical learning and enterprise reference, and has strong knowledge, pertinence and application. This book is novel in content, wide in coverage and informative. It is not only suitable for college students, graduate students and other students to study and use, but also very suitable for the leaders of enterprises and institutions and the vast number of management workers, leaders and staff of government agencies at all levels to read and reference.
[Edit this paragraph] Edit suggestion
This book grasps the new trend of international competition in the era of globalization, combines the latest practice of transnational development of Chinese enterprises, studies the strategic theory of transnational operation of Chinese enterprises, quotes a large number of cases, and puts forward an operable plan: Strategic Dilemma and Countermeasures of Transnational Operation of Chinese Enterprises; The growth strategy choice of China enterprises' transnational operation: M&A integration strategy of China enterprises' transnational operation: three stages of Haier Group's transnational operation development: Why did SAIC buy British Rover? Lenovo Group's "product-market" transnational business growth strategy; China Petroleum's "resource-production" transnational business growth strategy; ZTE's international market entry strategy; The successful experience of China enterprises in dealing with the anti-dumping of American apple juice: Zhejiang Wanxiang's American M&A strategy: cosl's successful overseas listing and capital internationalization; Subsequent integration experience of SAIC's merger and acquisition of Ssangyong in South Korea.
[Edit this paragraph] Author introduction
Shi Jianxun: Professor, School of Economics and Management, Tongji University; Adjunct Professor, School of Management, Southeast University; Executive Director of China Young Entrepreneurs Association. Previously, he served as the principal responsible person of large enterprise groups and listed companies for a long time, as well as the management and investment consultant of some enterprises. Paying attention to the combination of theory and practice, he has published more than 40 papers on economics and management, and published 7 monographs, including China Entrepreneur's Equity Revolution, What's wrong with the United States-a panoramic perspective of American corporate scandals, China's strategic planning of multinational corporations, Breakthrough-China's transnational development strategies and cases, and China's international capital financing. Main teaching and research directions: world economy and enterprise strategy, investment and financing theory and practice, enterprise theory and enterprise management, labor economics, human resource management, entrepreneurship management, etc.
[Edit this paragraph] table of contents
order
editorial comment/note
The first chapter is the environmental analysis and strategic significance of transnational operation of China enterprises.
Section 1 Analysis of transnational business environment of China enterprises
Section II Opportunities and Challenges Brought by Globalization to China Enterprises
Section III Strategic Significance of Transnational Operation of China Enterprises
Review thinking questions
Case of Galanz: Giving Full Play to the Comparative Advantage of "Made in China"
A case study of Konka Group's open and gradual transnational operation strategy
The second chapter summarizes the general theory and practice of transnational operation of enterprises in China.
The first section summarizes the general theory of transnational operation of enterprises.
Section II Analysis of the History and Present Situation of Transnational Operation of China Enterprises
Section III Analysis of Advantages and Disadvantages and Development Prospects of Transnational Operation of China Enterprises
Review thinking questions
Case China Ocean Shipping Company: One of the largest shipowners in the world.
Three stages of Haier Group's transnational operation and development
The third chapter is the overall strategic planning of China enterprises' transnational operation.
The first part is the strategic choice of transnational operation of China enterprises.
Section II Internationalization Differences and Countermeasures of Corporate Governance in China
Section III Promotion and Strategic Choice of China Enterprises' International Competitiveness
Review and think about question one
The Secret of Haier Group's Internationalization: Successful Overseas Localization
SAIC's case of buying back Rover: starting overseas R&D institutions
The fourth chapter is the growth strategy choice of China enterprises' transnational operation.
Section 1 Product-Market Growth Strategy
Section 2 Resource-Production Growth Strategy
Section III Comprehensive Growth Strategy
Section IV Identification and Strengthening of Strategic Advantages
Review thinking questions
A Case Study on the Growth Strategy of "Resource-Production" Transnational Operation of China Petroleum and Natural Gas Group Company
Case Lenovo Group's "product market-oriented" transnational business growth strategy
The fifth chapter is the regional layout strategy of transnational operation of China enterprises.
Section 1 Analysis and evaluation methods of influencing factors of enterprise location selection
Section II Screening and Evaluation of Target Countries
Section III Entry Mode and Its Qualitative Choice Analysis
Review thinking questions
A Case Study on ZTE's International Market Entry Strategy
Case Study: Overseas Investment Strategy of Shanghai Garment Group Company
Chapter VI: Export and brand marketing strategies of transnational operations of China enterprises.
The first section is the international market expansion strategy of China enterprises' transnational operation.
Section II Formulation and Implementation of Export Strategy
Section III Implementation and Management of China Enterprises' International Brand Strategy
Section IV Implementation and Management of Anti-dumping Strategy of China Enterprises
Review thinking questions
Huawei's successful overseas strategy: the growth story of an international brand
A case study of China enterprises responding to anti-dumping of American apple juice
Chapter 7: Investment cooperation strategy of transnational operation of China enterprises.
Section 1 Capital Internationalization Strategy
Section II Foreign Investment Cooperation Strategy
Section III Overseas Production Strategy and Management
Review thinking questions
A case study of Jincheng Group's transnational operation and investment enterprise management
Cosl successfully listed in Hongkong, realizing capital internationalization.
Chapter VIII Authorized Operation Strategy of China Enterprises' Transnational Operation
Section 1 Strategic Significance of Authorized Operation
Section II Strategic Choice of Authorized Operation
Section III External Authorization Agreement and Management
Review thinking questions
Reference: Development of major foreign franchise markets
A case study of KFC's franchise strategy in China
Merger and Acquisition Integration Strategy of China Enterprises' Transnational Operation.
The first section is the theory of transnational mergers and acquisitions and the characteristics of global transnational mergers and acquisitions in recent years.
Section II Current Situation of Cross-border Mergers and Acquisitions of China Enterprises
The third part: the strategic dilemma and strategic choice faced by transnational M&A of China enterprises.
Review thinking questions
Subsequent integration of SAIC's acquisition of South Korea's Ssangyong
A Case Study of Zhejiang Wanxiang American M&A Strategy
Chapter 10: Countermeasures and suggestions to improve the legal system of transnational development policies of Chinese enterprises.
The first section encourages and regulates the policy evolution process of transnational operation of enterprises.
Section 2 Problems in the Current Overseas Investment Management System
Section III Countermeasures, suggestions and plans to improve the legal system of "going out" policy
Review thinking questions
Policies of the United States, South Korea and Singapore to Promote Enterprises' Foreign Investment and Its Enlightenment
A Case Study on Strategic Adjustment and Enterprise Reengineering of Internationally Famous Multinational Corporations
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