Produce different psychological stimuli, which leads to different consumption behaviors. Age, sex, occupation,
Different nationalities, different education levels, different social environments and many other aspects divide them into many different ones.
Consumer groups and their different consumer psychological characteristics. First, consumers have different psychological characteristics in different situations. Due to the different objective environment, shopping places and shopping time, the sellers they face are also different.
Members and consumers will have different cognitive results and psychological reactions to the same price of goods. example
For example, a can of coke only sells 2 yuan money in the supermarket and 15 yuan in the bar, but consumers can do the same.
Enough to be acceptable. This is due to consumers' price habits and their adaptation in different shopping places.
Sexual psychology will be different accordingly; After China's entry into WTO, people may be more inclined to buy.
Buy the imported products you need, because in different macroeconomic environments, consumers
The psychology of price tendency is different; Customers who are happy when shopping or meeting friends of the opposite sex.
* * * Customers who shop together are often not very sensitive to the price of goods, so it is easy to pay for shopping, which
It is because consumers have different shopping motives and concerns in different moods that they are right.
Consumers' sensitivity to price is also different. Second, consumers have different consumption psychology for different commodities. For clothing consumption, women pay more attention to its beauty and quality than men, and women often pay attention to it.
Clothing style, material, practicality and so on all have higher psychological requirements. Teenagers' friends are suitable for each other.
The requirements for clothing are novel, avant-garde and outstanding in personality, preferably famous brands. Middle-aged people are usually interested in clothes.
There is a kind of compensatory consumption psychology. Older people pay more attention to its economic practicality. gift
With the development of society and the improvement of living standards, more and more people are satisfied with improving their external image.
After the psychological needs of elephants, higher requirements are put forward for the style and quality of underwear.
It requires not only beauty and elegance, but also comfort and high-grade, and now it often puts the awareness of fitness and health care into it.
Blend in. For food, most urban residents have changed from "having enough to eat" to "enjoying".
"development" Although the reduction of Engel's coefficient, which is used to measure people's living standards, has not
Obviously, but the quality of food consumption has been greatly improved. This is mainly reflected in the rights of consumers.
The demand for nutritious and healthy food has greatly increased, so green food, black food,
Beauty food. At the same time, fast food and convenience food that save people's cooking time are also very popular.
Welcome to visit. This reflects consumers' different consumption psychology and demand for food from different angles.
In the not-too-distant past, household appliances were still high-end consumer goods, but now they are just like the "past"
Wang Xieyan flew into the homes of ordinary people. "Urban and rural residents are increasingly demanding home appliances.
It also constantly puts forward newer and higher psychological needs for its type, function and quality. Television alone.
For example, consumers not only need high definition, flat panel, remote control, multi-standard, multi-channel and picture-in-picture.
Painting and other functions, but also hope that TV in appearance, color, modeling and home integration.
Overall planning, unified style. Third, different "victimized" consumer psychology. With the continuous development of commodity economy and the continuous prosperity of the market, new problems are constantly emerging.
Now There are many kinds of goods, but the good and the bad are mixed; Manufacturers bring forth the old and bring forth the new, but it is also confusing; business
In order to compete for the market, the family used activities such as "promotion" to induce consumers to have impulsive psychology and buy blindly.
Purchase; Unscrupulous merchants use consumers' psychological weakness to set "traps" to deceive consumers.
At this point, consumers should carefully analyze and stabilize their emotions so as not to be deceived. Common now
The consumer psychology of "victimization" is listed as follows for consumers to take warning: believe in exquisite advertisements and their "attractive" promises; Believe in "famous brands" and "famous shops"; Believe in "imported products" and "foreign products"; Believe in "discount", "promotion" and "jumping prices"; Eager to buy, not carefully selected; Greedy and cheap, the result was cheated; A leaf is bought blindly and impulsively; It's too much trouble after the victim, forget it.