In the past ten years, the scene of China automobile industry is a decade in which China automobile market broke out, and the next decade will be a decade in which China automobile industry has undergone great changes. During this period, unimaginable changes will take place in enterprises, products, marketing and channels. Car companies that take precautions must predict the future trends and environment before they can open their doors to meet the challenges and changes of the past decade. 2 1 century, the automobile industry in developed countries is facing more intense intra-industry competition. Due to the improvement of environmental protection standards, rising production costs, the recession of American economy, the long-term downturn of Japanese economy and the friction in the process of EU integration, the development of global automobile enterprises has been hindered. Before and after this, the development of the world automobile industry experienced a series of adjustments, showing the following trends: such as merger and reorganization, improving the company structure; Emphasize environmental protection and develop "green" cars; Restrict the development of private cars and encourage public transport to give priority; Expand business projects and expand non-manufacturing industries; Joint venture related industries to achieve one-stop service; Develop new varieties and emphasize the versatility of cars; Alliance technology, sharing platform. In a word, the development trend of automobiles to new energy sources will not change.

As the largest automobile production and marketing enterprise in China, if Changchun FAW wants to become the first in the world in a short time, it must increase investment in science and technology, explore overseas markets and expand market share. Specifically:

1 startle the snake. Judging the situation, the most important thing is to recognize, see clearly and analyze thoroughly in the face of unpredictable situations, and then implement corresponding strategies and measures in time. If you always wait and see and dare not make up your mind, you will lose the opportunity and fail in business. Changchun FAW should fully investigate and study the market, startle the snake, truly realize what customers need, produce according to their needs, and form a stable customer source.

Throw a brick to attract jade, sacrifice your own small interests in exchange for greater interests. Changchun FAW can promote its products through celebrity endorsements or prime-time advertisements, hold many auto shows around the world and at home, and use small commodities related to automobiles to attract consumers. Expand your influence through prize-winning sales in automobile marketing.

Three golden cicadas hatched. The essence of golden cicada is to confuse opponents with cunning methods, disguise and cover up their true intentions. Its original intention is to preserve the shell and remove the quality, but it is often borrowed in business activities. When the commodity market is not smooth, open the market for commodities by shelling or changing shells. Changchun FAW has a certain gap with foreign brands in performance and appearance. Changchun FAW can use the golden cicada to shed its shell, learn from foreign advanced technology and innovate in appearance, thus occupying a broader market share.

Changchun FAW can only occupy the market if it is customer-oriented and produces cars that meet the wishes of consumers. At the same time, we can develop new energy vehicles, carry out technological innovation and become the world's number one.