1, case 1
There is one Galanz for every four microwave ovens in the world?
Facing the increasingly broad market, every enterprise has two strategic choices: one is multi-industry, small scale and low cost. Market share; Second, there are few industries, large scale and high market share. Galanz chose the latter. Galanz microwave ovens have reached 70% market share in China; It has reached 35% market share abroad.
Galanz's success depends on the theory of economies of scale, that is, the production of a certain product can only achieve better benefits if it reaches a certain scale. The minimum economic scale of microwave oven production is 6.5438+0 million. Galanz's approach is to set the ex-factory price below the cost price of 800,000 enterprises when the production scale reaches 6.5438+00,000 units;
When the scale reaches 4 million units, the ex-factory price will be adjusted below the cost price of 2 million units; Now the scale has reached more than 6,543,800 units, and the ex-factory price has dropped below the cost price of 5 million enterprises. This price reduction on the basis of cost reduction is a reasonable price reduction.
The result of price reduction is to eliminate the enterprises below the price equilibrium point on a large scale again and again, so that the concentration of the industry is constantly improved, the scale economy level of the industry is constantly improved, the socially necessary labor time of the whole industry is reduced, and then the cost of the whole industry is reduced. ?
Low cost and low price are inevitable, and the biggest beneficiary of price reduction is consumers. From 1993, when Galanz entered the microwave oven industry, to 10 now, the price of microwave ovens has dropped from more than 3,000 yuan to about 90% in 300 yuan, which can't be said to be the credit of Galanz, and it is also a great contribution of Galanz to the vast number of consumers in China.
2. Case 2
Taking the needle-making workshop as an example, Smith revealed that the fine needle-making process can improve productivity because the division of labor improves the labor skills and proficiency of each worker, saves the time wasted by changing jobs, and is conducive to the invention and application of machines.
Because the division of labor is based on a certain scale of mass production, Smith's theory can be said to be a classic explanation of economies of scale. True economies of scale originated in the United States, revealing the economic scale of mass production.
Extended data:
Economies of scale are manifested in the expansion of scale, and enterprises obtain the best economic benefits through the rational allocation of production factors. The scale economy of an enterprise should be analyzed through the scale of the enterprise.
Determine the best economic scale and organize production and business activities according to this economic scale, so that enterprises can obtain the highest economic benefits. Economic scale refers to the production capacity of rational allocation of production factors under certain production technology organization conditions so that enterprises can obtain economic benefits. When the economic benefits reach the best state, the corresponding economic scale is economies of scale.
Baidu encyclopedia-economies of scale