Why can Starbucks always transcend the gap between region and concept and become an irreplaceable choice? Through this book, we can see that behind every cup of coffee is the service concept embodied in meticulous execution, and behind it is the insight and respect for the relationship between people, so Starbucks has the opportunity to become a special cultural ambassador.

—— Pan Gang, Chairman of Yili Group

Howard Biha has always believed in our goal, integrating knowledge with practice and respecting facts. No matter what he is busy with, he always takes everyone to heart. He taught me how to listen to the opinions of employees. He helped me put our values into action.

Howard Schultz

Founder and Chairman of Starbucks Board of Directors

As the guardian of Starbucks spirit for many years, Howard Biha has presented us with a book that can bring success in any field-not just business. His point of view reveals the "people-oriented" management concept he advocated, which he believes will be successful.

Bill Bradley

Former United States senator

Howard has spoken his mind for many years, and now it's great to see him so clearly insisting on paying attention to the power of human nature in business. Howard's ten basic principles show that sincere and conscious attention and care for your employees will bring you good results.

Craig Westslope

Former President of PepsiCo Group, Chairman and CEO of PepsiCo Board of Directors