Ceramics is one of the earliest art forms in human living space. From the initial practical purpose, with the progress of technology, the aesthetic function has been gradually increased, making it a handicraft integrating practicality and appreciation. Finally, ceramics got rid of the original intention of practicality and became a complete appreciation. Modern ceramic art derived from this has more value connotations, including commodity value, decoration value and collection value, but how to affirm these values through the market? This is a subject that we modern ceramic artists have to face.

The art market is the market first, followed by art. When artists are shy, they will struggle on the road of art. Without a certain material foundation, the career development of an ambitious artist will often become a bubble. Even if he is brilliant, poverty can let him die. Most of our artists are in the primary stage of material life. Their current mission is: besides cultivating their own art, the most important thing is how to become a profitable businessman. As a ceramic artist, we should try our best to understand the modern ceramic art market and study the basic laws of this market. Then, we should understand and be familiar with it from the following directions.

First, the characteristics and quality of modern ceramic art

There are three types of modern ceramic works. The first kind is pure sculpture, the second kind is porcelain painting painted on a flat porcelain plate, and the third kind is a combination of object modeling and glaze painting. Each ceramic work is an independent object of appreciation and is not affected by environmental conditions. However, at present, most art consumers buy ceramic works for home decoration, so the compatibility and complementarity with modern architectural environment has become a consideration for buyers. Looking at some modern ceramic works created at present, they are either too big or too melodramatic to be accepted by the public. To strengthen the decoration of modern ceramic art, we should pay attention to the sense of the times, diversity and lightness.

Sense of the times-almost all ceramic works of different times in history are in harmony with the living environment at that time. Modern rooms are full of light, bright colors and simple lines, and those works with old themes, trivial ornamentation and dull glaze color can no longer adapt.

Diversification-the modern living room has detailed functions, and the bedroom, living room and kitchen are all decorated differently. In addition to traditional bottles and jars, we should also design and make porcelain plates, wall decorations, pendants and ornaments, among which bathroom decoration has always been blank, and ceramics are not afraid of the tide and have inherent advantages. This alone is a huge market.

Light weight-now most family rooms are improved and the area has also expanded. Due to the refinement of functions, each space will not be very large, and the oversized shape will make buyers daunting. Lightweight is a necessary condition to expand the market of ceramic works.

2 1 century today, with the progress of information technology and the construction of the global village, the world is no longer a fragmented plate. But more and more closely linked. The mobile and open environment and the fast and convenient Internet have brought about the exchange and collision between eastern and western cultures. Whether active or passive, China people's traditional way of life and way of thinking have been directly or indirectly influenced. Art and postmodern architecture also stand in our city. Many foreign art forms and styles have been accepted and recognized by some people in China, which has also injected a lot of fresh blood into modern aesthetic needs. Under this historical trend, openness has become a valuable quality of modern ceramic art to reflect the aesthetic needs of contemporary people.

Second, the relationship between modern ceramic art and market.

Mr. Zhang Xianliang said it well: Art has its own rules of the game, and commodity economy has its own rules of the game, and the two cannot be applied. Many scholars don't understand this truth, so they either choke to death or drown after going to sea. Creativity comes first. In the law of art, you have to go your own way, but the commodity economy is different. His law is the law of value. What you do should cater to the market, please buyers, conform to commodity trends and make everyone profitable.

If you want modern ceramic art to enter the market, you need to know what kind of art goods buyers like first. Mr. Lu Xun once said a very vivid sentence: "Jiao Da doesn't love his sister." Those works of pure art, high and low, won't have much economic benefit under the present situation. Only those collectors and museums who are proficient in art pursue high-quality works of art, but unfortunately, the proportion of these people in the art market is too small to form a market climate. Can we artists choose the policy of walking on two legs: your goal is still to climb the artistic peak unswervingly, so you might as well create more commercial works that are popular in the market to get material help to help your pursuit, which complement each other, so this is not a pleasure.

When modern ceramic artworks enter the market, don't forget to pack them. In art commodities, authors are trademarks and celebrities are famous trademarks. With famous trademark works, it is easy to sell. It is necessary to introduce a group of celebrities into the market, because most customers' appreciation of ceramic works of art is not too high, and their identification methods can only be identified from trademarks. An artistic celebrity refers to a person who stands out in the art circle and has a high market popularity. Good products are inseparable from good advertisements. Our propaganda organization should take various measures to publicize celebrities widely and deeply to the society, especially those young celebrities who are rising in Ran Ran. Introduce their artistic achievements realistically, publicize their artistic characteristics, and let the society truly understand their value.

To bring modern ceramic art products into the market, we should be familiar with the laws of the art market, and more importantly, learn to sell ourselves. I think the most effective means is to find a suitable agent. The establishment of the art market is completed by brokers and artists. Brokers are subjective to themselves and objective to artists and society. Smart brokers will try to push you to the market. We artists should be generous and really benefit brokers, so that we can have motivation. When a team of high-quality brokers is formed, various galleries and art shops will emerge, and many supporting projects in the art market will be established, such as authoritative art appraisal institutions, art pawn shops and art insurance institutions. At that time, the state will enact another law on the art market to protect the legitimate rights and interests of artists and buyers from infringement, and a series of specific disputes between buyers and sellers in art transactions will also have laws to follow. The normal operation of ceramic art is just to improve the social status of ceramic artists as soon as possible and improve the cultural and artistic quality of the people.

Third, the value of modern ceramic works of art

The value of modern ceramic works of art is mainly reflected in three aspects: commodity value; Decorative value; Collection value.

Historically, China ceramics, like silk and tea, are important trade commodities, and the China culture spread through the land and sea Silk Road actually has considerable economic benefits. Therefore, the commodity value of ceramics is clear. However, the pure artistic pursuit of modern ceramic art seems to dilute the inherent economic attributes. The concrete manifestation is the disconnection between creation and market.

One of the disjointments is the difference between artistic form and social appreciation taste. Contemporary ceramists are constantly pursuing novel artistic techniques. Because it is too advanced or deviated from the appreciation level of most people, few people will buy a work of art that they don't understand at all and can't reach the pleasing eye, which has hit the market purchasing power.

The second disconnect is the deviation between market price and actual value. There are thousands or even millions of modern ceramic works. In all fairness, no matter from the artistic value or production cost, it is psychologically unbearable for buyers.

The third disconnect is the disconnect between the number of works and the market demand. The theoretical balance of market demand can never be reached, but it can be adjusted to a more reasonable degree. The overall trend of modern ceramic art works is that the supply exceeds the demand in proportion, which is manifested in the fact that there are few Chun Xue Doba beauties in artistic taste, more high-end products in price and less popularization, and more appreciation and less use in use value. The existence of these disjointed phenomena restricts the development of ceramic production and deserves attention.

Compared with traditional art ceramics, modern ceramic art strengthens the appreciation function of works and has decorative value. The decorative value of ceramics is gradually recognized by people. China ancient ceramics can be divided into utensils and furnishings. The display is an ornament in a sense, but it still has a "practical" appearance. Porcelain paintings dating back to the late Ming Dynasty are pure decorative ceramics. With the development of porcelain plates in the late Qing Dynasty and the early Republic of China, there were two kinds of porcelain plates: light crimson and new pastel, which made people realize the decorative value of ceramics. The basis of modern ceramic art is appreciation function, which undoubtedly lays a foundation for its decorative value in the future.

China people have always held a conservative attitude towards the collection value of modern ceramic artworks. There are two reasons for this. First, China people's ancient worship mentality always thought that everything of their ancestors was good, even the new ones were not good enough. Second, contemporary art, especially handicrafts such as ceramics, are mostly rough and rough, which really can't compare with ancient antiques. Therefore, the channel between modern ceramists and collectors is closed. Only by opening this channel can we provide economic premise for the development of modern ceramics. In order to achieve this goal, two efforts should be made.

The first is to cultivate the market. Unlike collectors in China, foreign art collections are not based on time. A few centuries ago, the oil paintings of unknown painters were only worth a few hundred dollars. The elaborate masterpieces of contemporary masters are worth millions of dollars. The decisive factor of art price is artistic value. The physical and chemical properties of glaze color in modern ceramic works far exceed those in ancient times, and both glaze color and underglaze color can be used freely, showing gorgeous colors. Advanced technical conditions and modern artistic techniques can better satisfy the beauty of modern people. Due to the limitation of propaganda, most people still know little about modern ceramic works, do not appreciate them and do not understand their value, which leads to a lack of interest in ceramic works.

Secondly, the sense of quality goods. Modern ceramic works are undergoing drastic changes, and the artistic style and expression techniques are not finalized, so there is great room for development. Because it will naturally be immature in the exploration, although there are fine works in modern ceramic works, the proportion is very small, and most of them are still rough or even unattractive. For ceramists, doing every job well is not only to not deceive consumers, but also to improve their skills. It is certain that as long as there are fine products, there must be a market.

In fact, the market and value of modern ceramic art are closely linked. Only when there is a market can the value of art be reflected, and only when there is the value of art can the market prosper and promote the development of the art market. If modern ceramic art wants to survive and develop, it must find and tap its own value in the market. Without the economic support of the market, it is unrealistic to make art for the sake of art. It can be predicted that the marketization process of modern ceramic art will happen sooner or later, which will also be a sign of the maturity of modern ceramic art.

References:

[1] Liu Weilin, Value Connotation of Modern Ceramic Art, China Ceramics, 1994.

[2] LAM Raymond, Sun Xiaolan, on the contemporary aesthetic needs of ceramic art, ceramic science and art, 2004.

[3] Shu, Thoughts on Ceramic Art and Market, Jingdezhen Ceramics, 1994.

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