The development of TV programs from simple to complex, from single to multiple is an inevitable process. There are many factors that play a role in the growth of TV programs.
(A) TV's re-understanding of its own value is the internal reason for the diversified development of programs.
The spread of television begins with the most vulgar content and the way of borrowing (or just broadcasting) other forms of expression; Moreover, this is not due to its innate understanding of its own nature. The more obvious reason is that it didn't know itself at the initial stage and underestimated itself to some extent. In other words, early TV didn't realize its potential at all, so its communication content deviated far from its essence as a brand-new media. In fact, the film has already copied this. When the film first appeared, the audience was very excited just by the picture of a locomotive coming.
Television's understanding of its own nature is not in one step. According to the research of Japanese expert Fujitsu Shaw, the development process of TV has its * * * phenomenon in all countries in the world, and people often choose to start with the satisfaction of entertainment, which is close to a phased change in content. Only after daily TV, people have more extensive and complicated requirements for TV communication. Television is truly integrated into people's daily life, marked by discussion and evaluation from television. Television gradually pays attention to making people listen to opinions, thus taking on the role of connecting social groups in the environment. The first thing in this respect is the deepening of news programs. The reality brought by news makes TV find its own essence and advantage: presence. Based on this essence, the forms of TV programs can be ever-changing. Trend-leading entertainment programs, talk shows and educational programs all reflect the field nature of TV. In fact, the growth process experienced by TV is also a process in which TV knows its own essence and value.
On this basis, we can use TV to convey various forms of field information to the audience, and we can also build a fictional field for the audience that they want to see. The multi-information carried by the field itself, such as visual field information and auditory field information, will promote the development of TV programs in a diversified direction.
(2) Post-TV era and the trend of audience segmentation are the external conditions for the diversification of TV programs.
George Gear Del, known as one of the "three great thinkers in the digital age", called the computer the personal media in the "post-TV era", which will be opposed to mass media such as television. The appearance of the network has impacted the original mass media. In the traditional media, TV and Internet are both media means that can be used to watch and listen at the same time, and the network audience and TV audience overlap to some extent. Therefore, network reception and TV reception have largely become an either-or choice for the audience. With the rapid growth of network users, a large number of high-quality audiences with certain investment ability and business decision-making ability are unconsciously lost. In this case, if TV wants to compete with other media under the network structure, it must change its program form, communication concept and technical means.
There is one more question to consider before making changes. This problem is the way of "minority" communication. With the development of communication technology, information has increasingly become the wealth of the whole society, and individuals can easily have more and more information. In this way, individuality is encouraged and respected, and individual requirements are increasingly diversified and rationalized. A large audience will inevitably be replaced by small groups or even individuals. However, their viewing needs, viewing psychology and viewing habits are too different, and traditional group communication may not find a target. The transformation of channels from comprehensive to professional is an inevitable way for ethnic minorities to spread.
Without demand, there will be no satisfaction, and the minority communication environment will naturally produce diversified communication content and methods. Facing different levels of people's acceptance of information tends to be relatively stable, and the deepening and refinement of form and content has become the responsibility of TV.