-Be brave in facing setbacks.

Macy, an American department store giant, was born in Boston. He went abroad when he was young. Later, he opened a small grocery store and sold some needlework. The shop will be closed soon. A year later, he opened a small grocery store, which ended in failure.

When the gold rush swept across the United States, Messi opened a small restaurant in California. He thinks that providing food for gold diggers is a sure-fire business, but most gold diggers get nothing and can't afford anything. As a result, the shop closed again.

After returning to Massachusetts, Messi confidently started the cloth business, but this time he was not just bankrupt, but completely bankrupt and lost all his money.

Messi, unmoved, went to New England to do cloth business. This time, his luck changed. He is so flexible in buying and selling that he even turns his business into a street shop. On the first day of its opening, it only earned 1 1.08 USD, and now Macy's Company in downtown Manhattan has become one of the department stores in the world.

China harmonica player "Gates"

-setbacks can be the starting point of success.

Shen, the founder and boss of the global multimedia empire-innovative technology company, the inventor of Sound Blaster computer sound card, is also an outstanding Chinese who can be compared with Microsoft boss Bill Gates in the field of technological innovation. It is this big boss who is known as "one of the most outstanding business people in Asia" and was once a young man who failed in the college entrance examination.

Shen's academic performance is not top-notch. He didn't go to college, and then reluctantly went to a polytechnic to study electronic engineering technology. Shen likes playing the harmonica. One day, Shen had a whim: Can you make the computer play beautiful music?

After numerous setbacks and failures, Shen finally developed a computer chip. This kind of chip can be attached to the circuit board, plugged into the motherboard, and it can make a "ding" sound as soon as it is turned on. Subsequently, Shen invented the world's first sound card-"magic sound card", which made the computer produce wonderful music.

198 1 year, Shen and his two good friends founded "Innovation Technology Co., Ltd." with only 30 employees. 1984, the ambitious Shen introduced his first compatible computer with sound, but it met with "Waterloo" as soon as it went on the market. The unfavorable market environment, in which computer prices generally drop and manufacturing costs rise, determines the inevitable fate of weak innovation in the competition with large computer manufacturers. Shen made a decisive decision to give up developing computer products and develop software and sound cards instead. 1989, he launched the Sound Blaster computer sound card, which made him equal to Bill Gates in the field of computer science and technology innovation.

Ge You, who was once "not talented"

Frustration cannot be an excuse to give up trying.

Ge You was thin and a little shy when he was a child. Although he lived in the North Film Factory since he was a child, and his neighbors were all actors, he didn't seem to like acting, because in kindergarten, he couldn't perform even with the teacher's orders. "Neither his father nor I saw that Ge You had any acting talent, let alone that he would be an actor." His mother Shi Wenxin said that "unexpected" is the best way to describe Ge You's photography and fame.

Ge You's initial career as an artist was not smooth. After graduating from high school, he cut in line in the suburbs of Beijing. Being thin, he was assigned to raise pigs. In order to return to the city, Ge You applied for several places, such as Beijing Film Academy, Central Academy of Drama and Experimental Theatre. However, they were all rejected because of "no talent for performance". Inspired by his father Ge Cunzhuang, he knocked on the door of the All-China Federation of Trade Unions Art Troupe with his sketch "Feed the Pig" and became a drama actor. He is 25 years old this year. But the next few years are just a walk-on on the stage. It was only on 1984 that Ge You's name first appeared on the credits when he was accidentally chosen to play a small role in Summer and His fiancee. What really brought Ge You a star was 1988' s film Stubborn, which was adapted from Wang Shuo's novel. His appearance and performance coincide with Wang Shuo's "cold-faced and enthusiastic" humorous little guy. His screen image is in place easily, and he was nominated for the Golden Rooster Award that year. Since then, Ge You has been thriving.

Now Ge You is one of the actors in the China Show. He not only won the Golden Rooster Award for domestic performance, but also won the throne of Cannes Film Emperor.

Gao Shiqi struggles with disease.

-It's fun to fight setbacks.

Gao Shiqi is a scientist in our country. When I was studying abroad, I did an experiment. The glass bottle containing viral encephalitis was broken and the virus invaded his cerebellum. Since then, it has left a curse of physical disability. He endured the virus and completed all doctoral courses in bacteriology at the University of Chicago.

In the autumn of 1930, Gao Shiqi returned to the motherland after five years' absence. In Shanghai, he lived in a small pavilion and made a living as a translator and tutor. Due to financial difficulties and malnutrition, his condition worsened. At this time, he met Dong Chuncai, Zhang Tianyi, Ai Siqi and other progressive cultural figures. Ai Siqi introduced some Marxist works to him, which made him see light and hope in his sufferings. So he wrote hundreds of popular science works and papers in just a few years, which made a pioneering contribution to the birth of China's scientific literature works.

1937, he went to Yan' an, where Gao Shiqi gained new vitality. He writes, speaks and works tirelessly with higher morale. Moreover, the medical conditions there were very bad. Gao Shiqi's condition got worse and worse, and finally he was completely paralyzed. But under extremely difficult circumstances, he struggled with his illness and insisted on writing. After liberation, his condition deteriorated and it was very difficult to speak and act. Even he needs help to open and close his eyes. But he still works with amazing suffering spirit, and has written more than ten thousand words 1. Someone asked him if he was bitter, and he smiled and said, "No! Because I struggle every day, and struggle is endless fun. "

The re-emerging Iacocca

-You need the encouragement and support of love in setbacks.

Iacocca showed extraordinary talent in the automobile industry when he was young. He entered his favorite American Ford Company at that time, and with excellent strength, he rose to the important position of the company's senior director in a short time. Finally, he even became the president of Ford Motor Company.

However, Iacocca's outstanding performance not only failed to gain the appreciation of his boss, but brought him disaster. At that time, the chairman of Ford Motor Company thought that Iacocca was a great success, and in the long run, I was afraid it would pose a threat to the whole company, causing serious consequences and huge losses, so he found several excuses to pull Iacocca down from the position of president, and he fired Iacocca non-stop.

Faced with the changes and setbacks in this life, Iacocca naturally felt extremely depressed. After a period of idleness at home, Iacocca, who almost lost his fighting spirit in life, was encouraged by his wife. At the age of 54, he agreed to be the president of Chrysler, which was losing money for a long time and was about to close down. With its rich management experience in automobile companies, Chrysler will eventually come back to life and turn losses into profits.

Even if there is only one eye left to blink.

-create conditions to continue to struggle in setbacks.

Bodie is a journalist in France. 1995 sudden heart attack, resulting in quadriplegia and loss of speech ability. Bodie, who was attacked by the disease, was lying in a hospital bed with a clear head, but only his left eye could move. However, he is still determined to finish and publish the works he began to conceive before he became ill. The publisher sent a reporter named Mendibao as his assistant and worked six hours a day to take notes for him. Bodie can only blink, so he can only communicate with Mendibao by blinking his left eye, reciting his drafts to Mendibao one by one, and then Mendibao will copy them. Every time Mendibao reads out the common French letters in order, let Bodie choose. If Bodie flashes once, it means that the letters are correct. If you blink twice, it means that the letters are wrong. Because Bodie judges words by memory, sometimes mistakes may occur, and sometimes redundant words in memory are filtered out. At first, he and Mendibao were not used to this kind of communication, so there were many obstacles and problems in the middle. At first, the two of them could only record 1 page for six hours a day, and then it was gradually increased to three pages. A few months later, they finally finished the book through hardships. According to a rough estimate, in order to write this book, Bodie blinked his left eye more than 200,000 times. This extraordinary book, 150 pages, has been published, and its name is diving suit and butterfly.

Tie your hair to the beam and poke your thigh with an awl to stay awake ―― study hard/diligently.

-frustration is the driving force of struggle.

Su Qin has few ambitions. He studied lobbying with Guiguzi for many years. Later, I bid farewell to the teacher and went down the mountain to seek fame.

Su Qin first returned to his home in Luoyang, sold his fortune, and then traveled around the world to explain his political views to the monarchs of various countries, hoping to display his political ambitions. Unfortunately, without the appreciation of the monarch, Su Qin had to be dejected and ragged, and returned to Luoyang as a whore.

Luo Yang's family didn't give him a good look when they saw him so down and out. Even Su Qin begged his sister-in-law to cook a meal, but she didn't do it, and she scolded him. Su Qin was greatly stimulated. From then on, he pulled himself together and studied hard. There is an awl beside him. If he dozes off, he will stab himself in the leg with an awl. The "awl stab" of "hanging beam, awl stab" refers to him.

A year later, Su Qin mastered the political situation at that time and began his second trip around the world. This time, Qi, Chu, Yan, Han, Zhao and Wei were finally persuaded to unite against Qin, and they were named as "longitudinal covenants" and became the prime ministers of the six countries.

Bernard Shaw's Success

-you can succeed if you are not afraid of setbacks.

Bernard Shaw was an Irish writer and later moved to England. His life is rich in works. He wrote more than 50 plays, 5 novels and other works, and won the Nobel Prize in Literature. He is a talented writer.

Bernard Shaw's proud achievements are entirely the result of his long-term perseverance, fear of setbacks and diligence in writing. 1879, Bernard Shaw wrote his first novel Minors. After reading it himself, he felt dissatisfied and immediately began to write the second work on the back of the novel paper. I finished writing it for the publishing house, and it was rejected by the publishing house. However, Bernard Shaw did not give up because of this. At that time, although he lived on a meager income, he still insisted on studying in the library and worked hard to create literature. In this way, he wrote three works in succession, and it was not until 1884 that a publishing house published his fifth novel, Amateur Socialist, that it began to attract social attention. Bernard Shaw has since officially entered the literary world.

Edison and fire

-Face up to setbacks.

Edison suffered two fires in his life: the first time he worked as a coolie on the railway when he was a teenager, and one day he accidentally caused a fire while doing experiments in the carriage. His master slapped him hard and he was deaf for life. The second time was 19 12. At that time, he was studying silent movies in the studio and trying out nickel-iron batteries, and a fire broke out. The fire was really fierce, and the laboratory was burned to ruins. All the materials and samples of Edison's research on silent films were burned to ashes. His wife was heartbroken and burst into tears: "What a teenager's heart was burned by a fire. Now you are old and weak, what can you do? " Edison was sad, too, but he would never give up. When he invented the electric light, he tried more than 7,600 materials and failed more than 8,000 times. He was still not discouraged and finally succeeded. The fire can't bring him back at present. Edison said to his wife, "Never mind, although I am 67 years old, I am not old. From tomorrow morning, everything will start again. " Edison also said optimistically, "This kind of fire never happens in a hundred years." The next day, the employees gathered together and announced: "We rebuild!"

The life of the king of western songs

-persist in writing when encountering setbacks.

Wang 193 1 was admitted to the Art Department of Beijing Normal University, but three years later, due to the death of his mother, his family life was difficult and he had to drop out of school. 194 1 year, Wang was arrested by Kuomintang agents and held in Shagou prison in Lanzhou for one year. After liberation, Wang and his family moved back to Beijing from Xinjiang. Without the approval of Xinjiang Military Region, he was arrested by Beijing Public Security Bureau at 195 1, and his wife was frightened and bedridden, leaving three unattended sons. The military judicial department of the Xinjiang Military Region sentenced him to two years of reeducation through labor for spreading rumors and failing to list him as a long-term vacation. During his service, he completed the composition of the drama Harvest and composed many songs. He was released two years later and assigned to the Southern Xinjiang Military Region Cultural and Art Troupe as a teacher. However, in 1960, Wang was detained in Urumqi No.1 Women's Prison for historical reasons 15 years. In prison, with amazing perseverance, Wang created a large number of musical works in extremely difficult environment, including the Manifesto Song of the Producers' Party and Quotations from Chairman Mao in both Chinese and English.

This musician, known as China's "Western Folk Song", has experienced ups and downs in his life, been imprisoned for many times, and his wife and children have separated, and he has been in a dilemma of great psychological pressure for a long time. However, he wrote many western folk songs, such as "In that faraway place", all with the attitude of "it is better to walk".

Laying submarine cable on site

-Perseverance will lead to success.

1844, Morse invented the wired telegraph, so that people isolated from each other on the same continent can know what is happening in the world almost at the same time, but for people in Europe, Asia and America across the ocean, it is still an extravagant hope to communicate by electricity.

Field, a young businessman, did not hesitate to devote all his property and energy to this cause.

He rebuilt two warships provided by the British and American governments respectively and installed enough cables to lay more than 2,000 nautical miles. 1857 On August 5th, he began his first attempt to lay submarine cables. On the sixth night, more than 300 nautical miles of cables disappeared without a trace on the sea surface, and Field's first attempt to lay submarine cables failed.

The next year, Field set out again with new courage and old wires, but on the fourth day, he was caught in a storm, threw away 200 nautical miles of cable in vain and failed again.

On the third voyage, no one noticed their fleet. As a result, the submarine cable was successfully laid for the first time, which was completed in this quiet voyage. 1On August 6th, 858, new york people were ecstatic when they first received the congratulatory message from the Queen of England through the submarine cable. They held a grand ceremony for Field and regarded him as a hero. Just as people cheered and thundered, the deadly submarine cable suddenly became silent. In a blink of an eye, praise turned into a curse, and the hero turned into a liar.

This stranding is six years. When people began to forget it, Field rallied, crossed the Atlantic for the 30th time and appeared in London. He bought a new boat and started laying new cables. After another failure, in July 1866+03, the submarine cable from America to Europe was successfully laid.

The writer's first novel

Perseverance can stand up from setbacks.

Verne was a French science fiction writer in the19th century and a prolific writer. He wrote more than 100 works in his life and is known as the father of science fiction. However, his first work, Five Weeks in a Balloon, came out after some twists and turns. After he finished writing this manuscript, he submitted it to 15 publishing house, and all the results were returned. In a rage, he threw the manuscript into the stove. Or his wife rushed to the rescue and advised him not to be discouraged, so he might as well "try again". As a result, after the sixteenth mailing, it was finally printed by a company, and this was the debut.

Jack London, an American writer, originally contributed a manuscript, but no publishing house was willing to publish it, so he had to work as a coolie. Later, his "Northern Story" was taken a fancy to by the unique Western Monthly and became famous in one fell swoop.

The debut of Danish fairy tale writer Andersen is also full of twists and turns. Some people know that he is the shoemaker's son, because his works are "inconsistent with words", "ignorant of grammar" and "ignorant of rhetoric" and are attacked. However, he was not discouraged, continued to write and finally became famous.

After the publication of Idle Time written by British poet Byron 19 years old, some people called him "dog blood drenched his head" and said that he "expressed his feelings in a dead swamp". However, Byron did not flinch, but responded to the detractors with better poems.

The world champion who climbed out of the grave.

Perseverance is the only weapon to overcome setbacks.

In August 1992, 1, in the women's 100-meter final of the Barcelona Olympic Games, devers, an American boy, won the championship in one fell swoop, but just a year ago, the world's fastest runner was still fighting death. 1September, 990, she was diagnosed with grave-like disease. Her thyroid gland is too active and she is on the eve of cancer fission. She was told that her life would end in 12 months. Frequent chemotherapy and radiotherapy, various side effects tortured her to death. I lost a lot of hair, my hands kept shaking, my left eye was almost blind, I had a splitting headache, most of my memory was lost, my legs were swollen, I couldn't stand up, so I had to crawl on my knees. But the disease didn't crush her. She vowed: "As long as I am alive, I must return to the runway." She struggled to crawl on her knees every day, so that the doctor warned her that if she didn't stop this stupid action, she would have to saw off her leg in two days. Devers would rather die than give up her sports career. 199 1 April, when she stood up again, she walked slowly on the runway. A year later, she finally won the Olympic gold medal and was hailed as the "champion who climbed out of the grave".

A survey of salesmen

-take rejection as a common occurrence.

The American Salesmen's Association conducted a long-term investigation and study on salesmen's visits and found that:

48% of the sales staff, after the first visit, suffered setbacks, and they flinched; 25% of the salesmen, after the second setback, also flinched; 12% of the salesmen gave up after the third visit was frustrated; 5% of the sales staff, after the fourth visit, encountered setbacks and also backed out; Only 10% of the salesmen persevered and continued to visit. Results 80% of the successful sales cases were realized by this 10% salesperson visiting for more than 5 times in a row. The inefficiency of ordinary salesmen is mostly due to a common problem, that is, they are afraid of customer rejection. Although I want to sell, I am hesitant and can't give full play to my knowledge and skills. Real salespeople have tenacious patience, the attitude of "sincerity, the stone is open", and regard rejection as a very common thing, which does not affect their emotions.

Success belongs to persistent people. In fact, sometimes the distance between winners and losers is very short-as long as the latter takes a few steps forward.