The first chapter is the concept of jewelry marketing.

Section 1 The concept of jewelry marketing

Section 2 Marketing Environment of Jewelry Market

Section 3 New Concept of Jewelry Marketing

Chapter II Basic Conditions of Jewelry Marketing

Section 1 Layout of Business Sites and Stores

Section 2 Products

Section 3 Buyers

Section 4 Shop Assistant

Section 5 License

Chapter III Quality and Requirements of Jewelry Marketers

Section 1 Excellent salespeople are the foundation of successful sales.

Good quality and excellent moral character are the key to the success of salespeople.

Section III: Extensive knowledge, rich experience and skillful skills are the necessary conditions for shopping guide transactions.

Section 4 Good Morality of Excellent Sales Staff

Chapter IV Jewelry Marketing Strategy

The more you know, the more you sell.

The better the service, the better the sales.

The better the reputation, the better the sales volume.

Section IV Market Segmentation and Target Market Determination

Section 5 Promotion is an important part of marketing business.

Chapter V Technical Methods of Jewelry Marketing

The first section to find customers, customers, shopping guide clinch a deal

Section 2 Common Sales Methods

Section 3 Personnel Promotion Methods

Chapter VI China's Jewelry Market

Section 1 The Rise, Development and Characteristics of China's Jewelry Market

Section II Marketing Methods, Main Channels and Development Trends of China's Jewelry Market

Section III Current Situation and Challenges of Chinese Jewelry Enterprises

Chapter VII The main producing areas and processing wholesale markets of gemstones in China.

Section 1 Origin and Processing Wholesale Market of Jade Articles in Zhenping, Henan Province

Section 2 Processing and Wholesale Market of Jiangsu Crystal Origin

Section 3 Origin and Processing Wholesale Market of xiuyan jade, Liaoning Province

The fourth quarter Zhejiang Qingtian colored stone origin and processing wholesale market

Section 5 Origin and Processing Wholesale Market of Hetian Jade in Xinjiang

Section VI Major producing areas and processing and wholesale markets of freshwater pearls and seawater pearls in China.

Section 7 Shandong Changle Sapphire Development and Processing Trading Center

Section 8 Yunnan Tengchong and Ruili Emerald Raw Materials and Finished Products Wholesale Processing Market

Section 9 Shenzhen has become an important processing and wholesale base and export trade distribution center in the jewelry industry.

Section X Panyu is the leading jewelry processing base in China and even Southeast Asia.

Section XI Guangdong Province has developed into an important jade processing and wholesale base in China.

Section XII Wuzhou, Guangxi has become the production, processing and export base of China and even artificial gem in Southeast Asia.

Chapter VIII Major Jewelry Processing and Wholesale Markets in the World

Section 1 Major jewelry processing and wholesale markets in the world

Section 2 World Diamond Processing and Wholesale Center

Section III Major Jewelry Fairs in the World

Chapter IX Jewelry Appraisal

Section 1 The concept of evaluation

Section 2 Jewelry appraisal is a professional and practical technology.

Section III Purpose, Conditions and Procedures of Jewelry Appraisal

Section 4 Common Methods of Jewelry Evaluation

Section 5 Evaluation of Common Jewelry

Chapter 10 Auction-An Important Way of High-grade Jewelry Trading

Section 1 Auction

Section 2 Jewelry Auction

Section 3 Jewelry Auctioneers

Section 4 Online Jewelry Auction

Chapter III XI E-commerce-a supplement to traditional jewelry marketing methods.

Section 1 First-class Commerce

Section 2 Jewelry E-commerce

Section 3 Construction of Jewelry Website

The fourth section, the problems that should be paid attention to in developing jewelry e-commerce.

Section 5 Major Jewelry Websites in the World and China

appendix

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