There are three types of consumers in cosmetics counters, who go in and out of these high-end cosmetics shopping places. White collar women. Their consumption characteristics are: 1: white-collar workers are under great pressure. While earning a lot of money, these women also know how to take care of themselves. Cosmetics with maintenance function are widely concerned by this group of people, such as eye cream, hydration and so on. 2. White-collar workers make limited money. They choose middle and low-priced products of big brands, such as Avon's 45 yuan daily cream and Ponzi's 46 yuan daily cream. 3. Brand selection is greatly influenced by the publicity of subway wall newspaper and DM magazine. At the same time, we will also participate in online sample delivery activities, such as DHC company's perennial gift of cosmetics, Mentholatum lipstick lottery and so on. In recent years, make-up has quickly entered the cosmetic bags of white-collar workers, and it has become a habit to make up in leisure and powder in the office. Maybelline lipstick attracts many white-collar women with its advertising and attractive price of 19 yuan. The shopping time of white-collar women is concentrated on weekends, mainly from 3 pm to 6 pm.

In terms of shampoo price, respondents generally don't consider buying shampoo below 20 yuan, and less than 7% of respondents admit to buying products at this price occasionally; 2 1 yuan to 29 yuan, among the people surveyed, 29% chose it; The product share between 30 yuan and 49 yuan is the largest, accounting for 57%. Besides, 7% people prefer products made in 50 yuan or above. In terms of efficacy, white-collar women pay more attention to the softness and luster of their hair. More than 50% of the respondents believe that when buying shampoo, they are most concerned about whether they can make their hair smooth and shiny after washing. In addition, 27% of consumers also need dandruff shampoo. For them, having a clean and elegant hair without dandruff is the most important thing. Anti-itching and anti-shedding also have a market share of 14% and 9% in the surveyed population. The packaging capacity of shampoo is sometimes the main factor for consumers to choose a product when buying. During the interview, some consumers made it clear that they would not choose more than a large dose (1000ML) of shampoo. The most popular packaging capacity is 500-800 ml, which is sought after by 39% consumers. The popularity of 200-350 ml products and 500-800 ml products is similar, accounting for 23% market share respectively; But only 15% of the respondents said they would buy such a package. First, a family of four will use it, and because family members often wash their hair, the demand for shampoo is relatively large. As for the setting of the bottle cap, it is almost one-sided, and 90% of the respondents prefer the pump head extrusion, which is convenient to say and reduces waste. Another 10% of consumers think that the way of opening the bottle cap and squeezing is also acceptable. In Guangzhou, the habit of local people taking a bath every day has a subtle influence on the foreign population. The use frequency of shower gel far exceeds that of shampoo. Therefore, shower gel is a bigger market, which is why many enterprises have begun to invest considerable manpower and material resources in the research and development of shower gel in recent years. New concepts such as bath salt, bath mud and bath bubble are constantly emerging.