What is new media marketing? As the name implies, marketing is a new media form, whether it is social software or short video platform, it is a way of new media marketing. 1. Types of new media marketing: Bian Xiao divides new media marketing into five categories, namely: social, self-media, audio, short video and live broadcast. 1, social media marketing: it is a marketing method developed by social media. For example, the earliest QQ space, blog marketing, forum marketing, Renren. Com, as well as friends circle, amorous feelings, stranger and so on, all belong to social media marketing. 2. Self-media marketing: that is, treat yourself as a media person and express your opinions. That is to create a personal IP, use the self-media platform to publish their own views, and launch marketing tools, such as: official WeChat account, headline number, Baijia number, etc. 3. Audio marketing: it is a marketing method developed through sound. For example: Himalayan APP, litchi FM, all audio, all published audio books. 4. Short video marketing: With the help of short video platform, create high-quality short video content and promote products or services. For example: Tik Tok, A auto is faster, micro-vision, etc. 5, live broadcast platform marketing: that is, the anchor shows the products at close range through the live broadcast platform, interacts with consumers and guides fans to buy products. For example: Tik Tok live broadcast, video number live broadcast, Aauto faster live broadcast, etc. 2. Sharing new media marketing tools: is a professional tool specially prepared for corporate marketers to monitor and analyze the marketing effect of new media. Provide enterprises with 7*24 hours real-time monitoring of marketing effect, real-time processing of massive data, timely analysis of new media marketing channels, user interaction and word-of-mouth evaluation. It is convenient for market decision makers to make timely adjustments and decision support, and use the Internet to monitor the marketing and public relations trends of rival companies. New media marketing effect monitoring tool-free trial portal >>& gt Related recommendations: How can enterprises maintain their reputation? /webyy/202209 15 16030599 1