With the development of the times, medical popular science articles are no longer limited to the specialized reading materials of medical professionals or staff, but become popular reading materials for the public. In the process of improving the readability of medical popular science articles, it is necessary to grasp the readability characteristics of general literary works and the characteristics of medicine itself, and in the process of realizing the readability characteristics, the realization of the medical communication value of medical popular science articles is effectively guaranteed.

Analysis of factors affecting readability of 1

In the description of the factors affecting readability, through the author's comprehensive grasp of various factors, the factors affecting readability are mainly manifested in the following aspects:

First of all, fun; Interest can directly affect the readability of the article, enhance the interest, effectively transform the dullness of the article, and attract readers' interest. Through the transformation of interest, the overall readability of the article is effectively reduced. Interest is the main way to realize the readability of modern articles, and it is also the key factor of the readability of articles.

Secondly, the complexity of stylistic content; The complexity of the content directly determines the readability of the final article. Complex articles are difficult to read, only for some professionals, not for the general public. In the process of grasping the readability of the article, the readability of the article can be effectively controlled by controlling the complexity of the content.

Third, the number of pictures; The number of pictures directly determines the readability of the article. Mainly because in the process of interpreting the content, general articles pay equal attention to graphics and text, which can effectively reduce the number of words in the article. The reduction of the number of words also enhances the reader's fatigue in the reading process and effectively improves the readability of the article.

2 the importance of improving the readability of medical popular science literature

As far as the characteristics of health medical knowledge are concerned, the emergence of frequently-occurring diseases at this stage is mainly caused by people's bad living habits. The main strategy to optimize this problem is to improve the readability of medical popular science texts. The main function is to let people learn how to live a healthy lifestyle and state by improving the readability of medical popular science texts. At the same time, in the process of reading, due to the fast pace of life or heavy work pressure, people hate reading long and monotonous articles in the process of reading related articles, and are more willing to acquire novel and clear medical knowledge.

3 strategies to improve the readability of medical popular science texts

3. 1 Pay equal attention to specialty and popularization;

Based on the characteristics of medical popular science literature, it is necessary to pay equal attention to professionalism and popularity in order to effectively ensure its high readability in the dissemination process. Professionalism is necessary for the dissemination purpose and value embodiment of medical popular science articles, but it must also be popular for the purpose of popular science dissemination, so as to pay equal attention to professionalism and popularity, so that readers can effectively acquire enough health medical knowledge with half the effort. In the process of spreading medical popular science literature, only popular popular science literature can better shoulder the heavy responsibility of guiding the public to establish a good lifestyle. Nowadays, mass communication is experiencing a "new era" from content to information products to service [1].

3.2 Instill emotional lines:

Instilling emotional lines is mainly to fabricate the content through a humanistic description, so as to effectively impress readers in the process of popular science reading; Humanized content design can effectively arouse readers' supply, influence readers' feelings and promote readers' understanding of medical science. This way is both relaxing and interesting. In this way, what readers see is no longer a dry list of facts, but a real human life. Medicine belongs to science, which is abstract and logical. The story speaks with facts and touches people with emotions. At the same time, stories can also enhance the readability and interest of medical popular science texts and enhance readers' unintentional attention to the texts. Modern psychology believes that attention is the direction and concentration of psychological activities on an object. Unintentional attention refers to attention that has no predetermined purpose in advance and does not require will and effort. The generation and maintenance of this kind of attention does not depend on the efforts of the will, but on people's natural psychological activities towards those strong, novel and interesting things [2]. For example, the popular science article "How many crabs asked for several kilograms of meat" in "Family Doctor" is described in the first person way, and the pathogens and causes of the disease are described in detail for readers through vivid first-person feelings and doctor's comments. Through the insertion of emotional lines, it is full of human feelings, and at the same time, it effectively improves the readability of the article and strengthens its appeal to readers.

3.3 Cartoon illustration application:

Cartoon illustration is a creative presentation of health medical knowledge and an important measure to effectively improve the readability of medical popular science texts. Through the application of cartoon illustration, its painting styles are diverse, which enables readers to master relevant knowledge points in a relaxed environment. In the application process of cartoon illustrations, by inserting cartoon illustrations into medical popular science texts, the phenomena or causes of health medicine can be restored, the spread of health medical knowledge points among readers can be realized more vividly, and readers' mastery of health medical knowledge points can be strengthened. Generally speaking, in the application process of comic illustrations, an article is guaranteed to be about 3 copies, not too many, and it can also be combined with comic drawings and professional medical images. In order to effectively strengthen readers' understanding of cartoon illustrations, we can insert a paragraph below or above the cartoon to explain the contents of the cartoon, and at the same time, the description of the contents should not be too professional, but through simple text description, thus effectively improving the readability of medical popular science texts.

3.4 vivid description:

By vividly controlling the description of medical popular science articles, we can effectively enhance the appeal of medical popular science articles to readers, and at the same time enhance the interest and understanding difficulty of readers in the reading process. In the process of vivid description, it can be realized in many ways, and in the prevention and presentation of a disease, it can be realized through vivid description. For example, the article "She begged the doctor to chop off her finger" in "Family Doctor" was realized through the way of story and vivid content arrangement. At the beginning of this article, Ms. Zhang Xiao said, "Please, anyway. Such an opening plot effectively aroused readers' interest in reading, and at the same time laid the groundwork for the later disease explanation, which strengthened the attraction of the article to readers and improved readability.

conclusion

Medical popular science literature, as the main way for people to get in touch with health medical knowledge, is also the main guiding means for the public's healthy living habits. Enhancing the readability of medical popular science literature is the best choice to effectively realize its purpose and value. In the process of improving the readability of medical popular science articles, flexible methods can be selected and designed according to the contents and materials of the articles, so as to effectively realize the readability of medical popular science articles.

refer to

Wu Yumei. Reading science and interest, in-depth reading of popular science [J]. Reading and Appreciation: Teaching and Research, 20 10 (5): 26-27.

[2] Wang Xiaoqin. Research on the diversification method of illustrations of popular science books [D]. Southwest Jiaotong University, 20 15.

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