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How to sell office furniture in Alibaba.com?
According to your situation, my advice to you is: 1. First, do a good job in positioning your own products; In short, let consumers remember your products; Positioning includes price positioning, which depends on the customer group you are facing; 2. subdivide customer groups; Only by finding the right one, establishing its own strategy and slowly adjusting the strategy in the future operation process can we become bigger and stronger; 3. Accurate advertising marketing; Advertising marketing must be precise, accurate and fast! In the early stage of marketing, we must be slow, steady and accurate, and get feedback from the market in time. Be sure to be quick in the later stage and not give your opponent a chance; Online marketing, blog marketing, Alibaba and other commercial websites are one way; 4. Perfect after-sales service system; The sales of any product must have a high-quality, good service and reliable after-sales service system; Characteristics of selling furniture online. Selling furniture online is nothing more than selling furniture products by using internet pages. However, compared with traditional furniture stores and old media such as catalog sales, magazines, news, television and radio, online sales of furniture have the following remarkable characteristics: 1) Compared with other media, the Internet is by far the cheapest media. By placing static pictures, dynamic videos and text descriptions of products on the corresponding websites, they can be uploaded and changed immediately, which is suitable for the rapid spread of new furniture products and the wide spread of information around the world. 2) Wide-area Internet has brought the expansion of online furniture sales business circle. In the past, furniture products were generally sold face to face in stores, but now furniture products can be sold without meeting, and the business circle has suddenly expanded. 3) Realization of two-way communication. By adopting timely video, audio and text, two-way communication with consumers can be realized on the Internet. Through this kind of communication, it will enhance the intimacy with consumers and build a community with customers. 4) The product information provided is not limited by quantity. Because there is no limit to the actual store area, it provides consumers with a huge choice space. 5) Online sales provide great convenience for consumers. No matter when and where, as long as you have access to the Internet, you can order furniture products anywhere in the world immediately, and can compare all kinds of furniture products in time, which greatly shortens the time to buy products. 6) The realization of direct selling. By using the internet, the number of middlemen in the sales chain can be reduced, thus giving consumers huge price concessions. The general online sales price is lower than the traditional sales price 10-30%. In short, as a means of furniture trading, the epoch-making significance of the Internet lies in breaking through the obstacles such as time, distance, cost, two-way, diversity and so on that cannot be crossed at the same time in traditional trading, which may be the reason for the rapid popularization of online furniture sales. Of course, selling furniture through the Internet also has its own shortcomings: 1) Considering the authenticity and integrity of furniture product information. Because furniture usually belongs to non-standard daily necessities that combine artistry and practicality, in traditional sales places, people often adopt the methods of eye observation, hand touch, nose smell, or even sitting and trying out before making a purchase decision, and the information spread through the Internet is mainly static pictures, dynamic videos and text descriptions, so the authenticity and integrity of information acquisition are extremely problematic, thus affecting shopping decisions. 2) Competitors can easily get information about new furniture products. Because of the convenience of the Internet, the information of new furniture products can spread to all parts of the world quickly, and there is also the possibility that competitors can obtain the information of new furniture products through the Internet, which poses a certain threat to the protection of free intellectual property rights. 3) The security of online payment. Because of network security, while banks provide online payment conditions one after another, people still believe in traditional payment methods, such as letter of credit and inspection payment, which restricts the pace of online sales to some extent. 4) Support of logistics system. Whether the furniture products ordered by consumers through the network can be delivered on time and whether the damage in the logistics process can be avoided is also an important factor that hinders the online sales of furniture. Therefore, we often hear people's worries: Will we definitely buy products just because of online product promotion? Can online agents really deliver goods? I often hear that online sales are cheated! Wait a minute.