Most of Wang Laoji's marketing in recent years was completed by Mei Cheng. You can search Mei Cheng's marketing case, which will be introduced in detail. Seriously, marketing and positioning are well done, and I used this case when I wrote my thesis.

The market is mainly divided into five channels, wholesale, KA, catering, specialty stores and special services.

According to different channels and time (off-peak season), there will be different promotional activities, but it is very important that catering and KA are very special channels for fast-moving drinks, especially catering. It can be said that whoever has mastered the catering channel will occupy the market!

When Wang Laoji promoted the brand, his original intention was to attack consumers' minds with cultural strategies by shaping the image of "a healthy family, always accompanying". Later, with the help of Mei Cheng, he removed his medical appeal and positioned it as a "drink to prevent getting angry", which was a great success and firmly implanted the representative brand of herbal tea, Wang Laoji, into the hearts of consumers.