With the accelerated development of the globalization of the world economy, the competition among enterprises is becoming more and more fierce. The following is my paper on corporate culture construction for your reference.

On the Importance of Corporate Culture in the Development of Fan Enterprises

With the constant changes of the times, the competition among enterprises is gradually intensifying. Corporate culture plays an important role in promoting the development of enterprises and determines the future development direction of enterprises. In the process of building corporate culture, enterprises should adhere to the people-oriented concept, put forward innovative development strategies for enterprises, and make enterprises develop steadily.

Keywords: corporate culture; Enterprise development; meaning

If an enterprise wants to develop steadily and promote its own economic development, it must do a good job in the construction and development of corporate culture, create a good business environment in the process of development, clarify management objectives and formulate relevant management plans. As an important part of enterprise development, enterprise culture should strengthen the construction of enterprise culture, cultivate and improve the enthusiasm of employees in the process of development, and make employees contribute to the establishment of a good image of the enterprise.

First, corporate culture in the process of enterprise development problems

According to the survey, at present, many enterprise managers pay little attention to enterprise culture, and only pay attention to the changes of enterprise economy in the process of enterprise development, which leads to a large number of problems in enterprises. If the problems in the enterprise cannot be solved in time, the enterprise will not be able to operate normally. At the same time, the relevant managers lack innovation in business methods and adopt traditional methods in the business process, which makes enterprises unable to follow the procedures of the times. Over time, enterprises will be eliminated. Due to the lack of serious attention to cultural construction in enterprises, corporate culture is only a simple concept in enterprise development and cannot play a practical role in enterprise development. Moreover, enterprise managers lack training for employees, which makes employees lack professional ethics awareness, so employees will not take the initiative to work. Enterprise culture not only has the above problems in the process of enterprise development, but also the enterprise managers can't instill the connotation of enterprise culture into the employees' minds. Enterprises only attach importance to economic development and ignore the cultivation of employees' work spirit. Therefore, enterprises can not establish a good formation for themselves, and will encounter many obstacles in the process of publicity. If enterprises want to make culture play a practical role, only by making clear the development goal of corporate culture and making corresponding plans can they form a complete management system. However, enterprises lack a clear business plan of corporate culture in the development process, so corporate culture is meaningless to the development of enterprises [1].

Second, the importance of corporate culture in enterprise development

1. Corporate culture can establish a good image for enterprises.

The healthy growth of enterprises needs scientific management by managers to ensure that entrepreneurship plays a role in enterprise development. Therefore, corporate culture has become the key to the development of enterprises. Corporate culture not only contains advanced management ideas, but also has good management ideas. If managers can effectively implement corporate culture in the process of enterprise development, it will be well promoted, and corporate culture will also set up a good image for enterprises, so that enterprises can grow steadily in the process of development. At the same time, corporate culture will also change employees' thinking and make employees have basic professional ethics.

2. Corporate culture is the driving force to promote enterprise development.

The development of an enterprise is inseparable from corporate culture, and so is corporate culture. The process of enterprise development and enterprise culture complement each other, and both are indispensable. If the corporate culture is without the development of enterprises, there will be no actual effect, and it is difficult for enterprises to develop steadily. Therefore, corporate culture is the driving force of enterprise development. In the process of development, enterprises should adopt scientific management methods, integrate corporate culture into it and compete with other enterprises with corporate culture, so that enterprises can improve their competitiveness in the market.

3. Corporate culture promotes the harmonious development of enterprises

In the process of corporate culture construction, the people-oriented concept is integrated into the construction concept. Therefore, corporate culture can promote the core competitiveness of enterprises, and managers will get along well with employees in the course of operation, and set up a good image for employees, thus promoting the harmonious coexistence between employees and managers, employees and employees, and working together for the development of enterprises. Only in this way can a good working atmosphere be formed in the development of enterprises, thus promoting the growth of enterprises.

Third, the strategy of enterprise culture in enterprise development

1. Enterprises should have a good understanding of corporate culture.

In the process of development, enterprises should be clear about the importance of corporate culture and have enough understanding of corporate culture, so that enterprises can effectively apply corporate culture. Therefore, when making enterprise management plans, managers of enterprises should first make clear the objectives of enterprise culture and make management plans according to the objectives of enterprise culture. At the same time, enterprise managers should improve their professional ethics and work level, and constantly learn enterprise culture on the road of enterprise development, so as to ensure the scientific management of employees, improve the work efficiency of employees in the process of management, and make enterprises develop continuously. The development of enterprises must take the road of sustainable development, improve the economic benefits of enterprises according to the sustainable development strategy, improve their own business methods, rationally divide employees according to the corporate culture planning, make the corporate image complete, and develop enterprises in the right direction [2].

2. Follow the people-oriented business philosophy to stimulate the enthusiasm of employees.

The development of enterprises can not be separated from the hard work of employees. Therefore, enterprises should respect the people-oriented business philosophy in the process of development, managers should respect every worker, and let employees feel the relationship and attention of enterprises to them. In this way, employees will stimulate their thoughts and feelings about the enterprise, take their work seriously in the process of work, and help the enterprise develop rapidly. For example, enterprise managers can encourage and encourage employees at an appropriate time, praise outstanding employees and provide them with corresponding prizes, thus stimulating the enthusiasm of employees to participate in the work. Enterprises should also let employees give full play to their subjective initiative in their work, let employees work according to their own ideas, and build novel business plans for enterprises. Only when enterprise managers attach importance to every employee can employees contribute their own strength to the enterprise [3].

3. Create enterprise characteristics

In the process of enterprise development, enterprise culture should have a unique business philosophy, so as to make its enterprises stand out in the market. Only when the characteristics of corporate culture are unique and eye-catching, will the management mode of enterprises be innovative. Therefore, managers of enterprises should choose appropriate cultural content and create their own characteristics, so as to mobilize the enthusiasm of employees and promote the development efficiency of enterprises. In this process, enterprises must deeply understand the grassroots, formulate corresponding business plans according to the characteristics of the masses, and actively carry out corporate culture activities, so that every employee can participate. Only in this way, enterprises can get real reform, and can unite the strength of employees to promote the development of enterprises.

Four. Concluding remarks

Corporate culture plays an important role in the development of enterprises. Enterprises should attach importance to cultural construction. In the process of enterprise culture construction, we should instill innovative development concepts and good work consciousness into employees' minds, so that employees can have good work quality and be responsible for the enterprise in the process of work, thus effectively improving work efficiency. Only in this way can the management efficiency of enterprises be improved. Only by making corporate culture really work can enterprises develop steadily and be recognized in the process of market economy development.

refer to

[1] Yang Kang. On the ideological and political work of employees in the construction of enterprise culture [J]. Enterprise Reform and Management, 2015,21:12-34.

[2] Li Lili. Ideas and methods of corporate culture construction [J]. Modern Economic Information, 2015,21:45-56.

[3] Yu Guihong. Research on the Position of Corporate Culture in Core Competitiveness [J]. World of Labor and Social Security, 20 15, 23: 78-89.

Fan: Reflections on the Cultural Construction of Real Estate Enterprises

With the development of society, the progress of economy and the rapid development of science and technology, in the management of real estate enterprises, more and more enterprises abandon the rigid management mode of relying on digital analysis and rules and regulations to strengthen management, transfer more experience to cultural identity, and flexibly manage enterprises by optimizing corporate culture and condensing more psychological trends, behavioral norms and values. In this way, while improving the enthusiasm and enthusiasm of relevant staff, all the work of real estate enterprises can be carried out and implemented smoothly. Therefore, this paper expounds the connotation of real estate enterprise culture, discusses the importance of strengthening the construction of real estate enterprise culture, analyzes the present situation of real estate enterprise culture construction in China, and takes Wanda Group as an example to put forward measures to strengthen the construction of real estate enterprise culture in China.

Keywords: real estate enterprises; Corporate culture; Architecture; Connotation; Function; Current situation; measure

First, the connotation of real estate corporate culture

The corporate culture of real estate enterprises is gradually formed in the long-term business activities of real estate enterprises, which is recognized and observed by all employees. It is characterized by its own values, behavior patterns and corresponding systems and organizational structures. The corporate culture of real estate enterprises takes the business philosophy and thoughts of real estate enterprises as the core, which embodies the sense of belonging, enthusiasm and creativity of all employees, and the values, business philosophy, code of conduct, common beliefs and cohesion of real estate enterprises and their members. At present, the corporate culture of real estate enterprises mainly includes three main levels: material level, system level and concept level. It has a cultural orientation, pays attention to the overall consciousness and has a certain spiritual pursuit. At the same time, real estate enterprises also have two-way properties, that is, real estate enterprises follow the general laws of cultural undertakings and the basic laws of market economy.

Second, the importance of strengthening the construction of real estate corporate culture

Strengthening the cultural construction of real estate enterprises is an important force to promote the development of enterprises, an important magic weapon to improve the competitiveness of real estate enterprises and the soul to promote the long-term development of enterprises. In other words, if real estate enterprises want to get better and faster development and progress in the fierce social competition, they must improve their internal competitiveness by improving their popularity, business reputation, brand and service quality, all of which belong to the category of corporate culture; Secondly, the ultimate goal of corporate culture construction of real estate enterprises is to improve the core competitiveness of enterprises, while brand competition is the core competitiveness of enterprises in real estate industry, so strengthening corporate culture construction of real estate enterprises can greatly improve the core competitiveness of enterprises; In addition, the concrete stability of corporate culture of real estate enterprises is the soil for enterprise development, which can give real estate enterprises more strength and is the soul of enterprise development. Therefore, strengthening the corporate culture construction of real estate enterprises plays a very important role in the long-term development of real estate enterprises.

Third, the status quo of corporate culture construction of real estate in China

On the one hand, through relevant investigation and research, it is found that some managers of real estate enterprises do not pay enough attention to the construction of corporate culture at this stage, only understand corporate culture from slogans, without combining the mission, purpose and goal of enterprises, and lack of actual execution, which leads to the emergence of corporate cultures such as "boss culture" and "flag bearer culture" in real estate enterprises. The formal corporate culture of real estate enterprises greatly reduces the value of corporate culture of real estate enterprises and fails to realize the original intention of implementing corporate culture of real estate enterprises. On the other hand, real estate enterprise culture construction lacks innovation. As we all know, most real estate enterprises in China were born after the reform and opening up, so most real estate enterprises are similar and repetitive. Most real estate enterprises take "unity and truth-seeking, quality first, pioneering and innovative, high-quality customers and thoughtful service" as their corporate culture slogans, which are stereotyped and imitative, and cannot create their own corporate culture with their own characteristics.

Fourth, measures to strengthen the cultural construction of China's real estate enterprises

1. Actual case

As we all know, Wanda Group is the leader of real estate enterprises. Wanda Group's achievements today are inseparable from its excellent corporate culture. Looking at the corporate culture of Wanda Group, we can see that in the first stage, Wanda Group emphasized honesty and intelligence as its corporate culture. In the second stage, Wanda Group emphasizes social responsibility and takes winning and creating wealth to give back to society as its corporate culture. In the third stage, Wanda Group emphasizes the pursuit of Excellence, and international Wanda and century-old Wanda are its corporate culture. It can be seen that Wanda Group has different corporate cultures at different stages, which is consistent with its development level and strategic objectives, and is conducive to its next development and progress. That's why Wanda has today's success and achievements.

2. Strengthening measures

① Establish a people-oriented management concept.

People are the core of enterprise development and the soul of enterprise culture. It is very important and necessary to establish a people-oriented management concept and enhance employees' sense of identity with enterprise culture, which is also the key to the proper role of enterprise culture. For real estate enterprises, we need to start from two aspects. On the one hand, for employees of real estate enterprises, all activities should be carried out around mobilizing their enthusiasm and enthusiasm for work, so that employees can accept corporate culture and have a strong sense of responsibility. Externally, we should establish the marketing concept of honesty and emphasize customer-centeredness.

② Strengthen innovation and cooperation.

For real estate enterprises, they need to communicate not only with other enterprises in the industry, but also with administrative departments, financial institutions, building materials suppliers and other organizations, so in this process, strengthening the sense of cooperation has become a necessary part of real estate enterprise culture; In addition, if we want to achieve better and faster development in the fierce social competition, we must innovate, and the corporate culture of real estate enterprises must truly reflect the humanistic, personalized and modern service concept.

③ Optimize corporate image.

To optimize the corporate image of real estate enterprises, we should not only establish a good brand awareness, but also build a corporate image with the characteristics of real estate enterprises based on honesty, which is also an inevitable requirement for optimizing the external corporate culture of real estate enterprises. This requires real estate enterprises to fully consider their own brand design, planning and design, market positioning, cultural taste and service level. , based on honesty, keeping promises, increasing publicity and constantly optimizing corporate image.

Verb (abbreviation of verb) conclusion

Although more and more real estate enterprises pay more attention to the corporate culture construction of real estate enterprises at this stage, which also promotes the development of enterprises to a certain extent, there are still some problems and deficiencies in the implementation, so it is the direction and goal that relevant staff need to work hard to continuously optimize and improve the corporate culture of real estate enterprises.

refer to

[1] Hao Danjiang. On the significance and ways of corporate culture construction in state-owned real estate enterprises [J]. Nanfang Daily, 20 15, 5: 79-80.