Yes, everyone seems to be doing the same thing when playing the official WeChat account. However, the operation mode is really far away. People who are used to pc websites will undoubtedly be better at drainage than ordinary people, but they are not good at retaining users and operating users. Therefore, people who consider traffic will think that the more traffic, the better, and people who consider users will think that fans are more accurate.
If an official WeChat account or other platform doesn't have core users, it can't become a brand, because core users will help you improve yourself, spread word of mouth and build your brand, and these people will also help you create content and support your development. The more core users of an official WeChat account, the greater its vitality and value, and the faster its development.
Original content is the best bridge to connect core users, so why writing original self-media can receive many members and sell many things is actually because they have many core users. Therefore, many people who used to be media users will be better at WeChat official accounts than those who play seo and websites, because they are operating users, not traffic, and their operation direction is biased towards operating core users and accurate fans.
In fact, people with flow thinking make money faster, but they earn less money and don't last long. Because the platform without core users is lifeless, it is difficult to create great value. People who think with users will make money more slowly, because it will be much slower in the process of user accumulation, but once it reaches a certain base, it will develop at a high speed and become a big brand.
Writing this article does not require everyone to use user thinking to make an official WeChat account, because everyone has different abilities, resources and funds. Being a valuable brand is not a simple matter, and it needs persistent efforts. Although ordinary traffic is not as valuable as accurate users, it is faster to do, that is, to make money faster. I wrote an article before, "God of Wealth: What should I do first if I want to make money or something of value?"? ? Mention that everyone's environment is different. Whether you should make money or do something valuable first depends more on your personal environment.
When a person has to worry about survival and living expenses every month, there is no condition to talk about great development. It is true that users can create more value by thinking about entrepreneurship, but it is also good to make money first by thinking about traffic. Today, I say this mainly to tell you that people who are short of money should make money first, and those who have certain strength and can persist in doing one thing should start to consider creating more value.
So it's not that it's wrong to use traffic thinking to make an official WeChat account, but that we should consider our own problems at different stages. In fact, many people earn their first bucket of gold by getting a lot of traffic or other resources through a certain skill, and they can only do valuable projects after having the first bucket of gold.
The same is true for the official WeChat account. Many people who did it in the early days did it through floods. It was not until we started to make money and had a certain amount of traffic that we started to subdivide industries and original numbers. In fact, 99% of the early official WeChat accounts were content porters, and no one really made a brand.
However, after the development of WeChat is getting better and better, there are more and more users, and the quality of users is getting higher and higher, everyone realizes that we should make a brand through the official account of WeChat, because everyone realizes that the value of brands and quality users is very, very large.
Well, having said that, how to operate quality users?
1, output your value through content or service.
Many people make content just to complete the task, and never think about whether the content is useful to users. In fact, whether it is original or your integrated content, only if your content is useful to your users will they become your high-quality users and you can create value for them. The idea of operating users is to understand what your users need and what their pain points are. You should spend more time exploring these things. Otherwise, you don't even know what they need. How do you create value for them and solve problems? Only when the quality of your output is better and the value of your output is more valuable can you become an authority in this field.
2. Connect more quality users.
Only by connecting more high-quality users can you be more valuable and influential. So our content can't just stay on WeChat, we need more channels to distribute your content. In fact, if you can produce high-quality content in the early days, you should find some more open platforms to promote and send your content to high-traffic places. At first, it was ineffective to promote the official WeChat account without basic fans, and WeChat was relatively closed. Therefore, the early operation should attract users through more open channels. By the end of the term, you have connected enough users and have a certain influence on WeChat, so you should take back your energy and split it through WeChat.
3. Transform more core users through interaction.
We can't operate users only through content, because when users reach a certain degree of loyalty, they need a better place to generate value. So we need to provide them with an interactive platform, such as WeChat group and forum. Let users generate valuable content or exchange other valuable resources. So you need to build an ecosystem for them, so that they will be more dependent on you. When your ecosystem can provide them with more value, it will become a part of their lives. Work and life may be inseparable from you. Just like WeChat and qq, many people can't live without it because too many people rely on them socially or at work. People like us who use WeChat to start a business may go crazy if they can't get on WeChat for a few days.
In fact, if you do the above three steps, you will already be a very awesome brand, but the seemingly simple steps are very, very difficult. However, 20 15, many ordinary grassroots have done many companies with a valuation of hundreds of millions through such a thing. I said a word before, for grassroots or self-media, now is our best era, but it is also the worst era.
It's good because although we are from a bad background, we can have such entrepreneurial opportunities like others, and many people have done it. It's not good because there are so many opportunities or temptations in this era that many grassroots people can't really calm down and concentrate on one thing. Most entrepreneurs want to do this and that just because there are too many opportunities and lack of concentration, which leads to failure.
Well, I believe that dedicated people are not bad luck. No matter what kind of thinking you use to run an official WeChat account or a project, as long as you can persist in doing things with a focused mind, there will always be opportunities.