Summary report of comprehensive marketing training. Many schools will send students majoring in marketing to the company for training. After the training, we need to write a summary. Next, I will take you to learn more about the relevant contents of the summary report of comprehensive marketing training.
Summary report of comprehensive marketing training 1 1
The week's training is finally over. But this week has given me inspiration for my future life. Society is cruel and realistic, and the law of this society is the law of the jungle. If you want to survive, you must have strength, learn to be flexible, keep pace with the times, and use your own advantages to develop yourself in order to survive better.
Three days ago, we conducted a simulation of inert marketing, which was designed according to the marketing 4ps theory. Determine the market share through product strategy, pricing strategy and marketing strategy, and determine whether the product can be sold through channel strategy. Jiang Yong and I are in a group, playing the roles of marketing director of the manufacturer and general manager of the distributor respectively. The marketing director of the manufacturer is responsible for operating a brand and determining the product strategy, pricing strategy, marketing strategy, channel strategy and other strategies of the product. The general manager of the distributor is responsible for establishing cooperative relations with supermarkets and retailers. Use the transaction negotiation function provided by the system to master the transaction negotiation skills and actual sales strategy. We made a series of strategies, placed a large number of orders through division of labor and cooperation, and finally found that our pricing was too low and we lost a lot of money. We didn't lose heart and immediately threw ourselves into the production of high-end products. Seek the most reasonable combination, the most suitable price, and find the most effective marketing strategy. The first company to produce high-end products firmly grasped the market share, which made our sales more and more large and funds more and more abundant, forming a virtuous circle. Finally, it swept other markets and won the competition.
From this, I understand that failure is not terrible. As long as you have confidence and determination, correct in time, try to find the law and seize the opportunity, winners often grow up from failure.
In the next three days, we made an erp sand table simulation. During this period of training, I feel that I have gained a lot:
1. What I did at first was not ideal, mainly because I didn't fully understand the rules of sand table and was confused by the advantages of big customers. Causing some groups to go bankrupt. So you should know your customer information and your own funds in advance.
2. Choose price comparison customers or non-price comparison customers, what kind of customers are most suitable, and how to allocate the number of large, medium and small customers. This requires attention to the choice of opponents and the allocation of funds. Choosing the best customer at the lowest price requires a lot of experience and practice.
3. Know how to give up competition with customers. Generally, non-comparable customers make the most money. But it needs more money and wastes more time. At this time, it is necessary to make a good estimate, learn to sell customers and stick to customers.
The only constant in the competition is the rules. Whether you can survive this "battle" depends on your own adaptability.
Competition is fierce and inevitable. But competition does not mean life and death! This requires enterprises to know themselves in the competition and seek cooperation. At the same time, through erp sand table training, I deeply realized the importance of overall concept and teamwork. Each role should take the overall optimization of the enterprise as the starting point, perform their duties, cooperate with each other and achieve the goal together.
the second
I am a xxx-level student, majoring in marketing. This year, I had the honor to practice beer in xx. After passing the training, I was sent to a detailed sales branch, and I visited the sales staff from the grassroots.
During this time, I not only learned a lot of marketing knowledge that books can't learn, but also made myself more mature and strong. During my internship, I encountered difficulties in my work, so I couldn't sleep at night to find a solution, because I always believed that methods were always more difficult than difficulties. In the specific market, I was rejected and ridiculed countless times, and how many times I decided to pack my things and leave; But the next day, I threw myself into my new job early, because I always believe that life lies in persistence. I can accept failure, but I can't accept giving up.
Positive work, good at finding problems and solving them in time, praised by the competent manager and vice president many times; In the specific market, I can handle the relationship with customers, and at the same time maintain the customer relationship with the terminal, so that I can feel the fun brought by marketing!
First of all, I want to introduce the basic situation of my market. Specifically, I have realized a township agency system that combines large customers and small customers. In addition to several big customers in the county, I have set up a first-class dealer in every township, which is a complete market intensive cultivation.
May and June is the most intense time for beer competition, because everyone is grabbing the market; We also organized large-scale distribution activities in xx, such as promoting the pure life of xx, quickly occupying the dominant market and winning the initiative!
At the moment of seizing the market, when distributing goods in the circulation field, as the main product of the head office, the promotion policy of pure new generation is 10 with 2 Canadian 1 8 liters of soybean oil, which will be displayed for two months, and the competition in 35 yuan is quite fierce. Every terminal store in the county is a battleground for military strategists, and all manufacturers are grabbing it. It is really a war without smoke!
The competition in the catering field is more intense. Everyone is buying a shop. You pay 3000, I pay 5000. After the contest, Venus bought out most hotels, but it also paid a heavy price, spending nearly 2 million to buy stores!
Today, my internship is over. During this week's internship, I made a lot of efforts and gained fruitful results. I believe this is a wonderful experience of my university.
Summary Report of Comprehensive Training in Marketing 2 According to the requirements of the Academic Affairs Office of our college, students majoring in marketing in our college take two forms: centralized internship and decentralized internship. Decentralized internship students contact their own internship units, centralized internship units are contacted by departments, and centralized internship units are guided by professional teachers. I chose my own internship, that is, I contacted my work unit myself. Engaged in work, sales and marketing related to their major.
When I first came into contact with this job, I was full of confidence, but later I slowly found out that I was defeated by reality again and again. With the aura of college students majoring in marketing, I looked down on some people with low academic qualifications at first. However, salespeople live by their performance. When their performance soars all the way and they are still standing still, it is really shameful. College students bring not honor but shame, so I will never say that I went to college again. I also know some opinions about college students from outside. I just love, play games and spend my youth with my parents' money every day. So now there is a saying: those with high academic qualifications and strong ability are fighting in groups, and those with low academic qualifications are bosses. It's a bit exaggerated, but it makes sense. People with high academic qualifications are imprisoned because of too much knowledge, and sometimes they don't even understand basic common sense. Lack of adventurous spirit and innovative consciousness.
The duty of a salesperson is to sell his products to others and collect money from others for his own use. Every time, we should consciously take the initiative to contact customers, win over relationships, and then promote products. That is, take the initiative to attack, cast a wide net and focus on training. During my internship, I was deeply touched by several things.
During my internship, I often kept in touch with a high school friend. This man belongs to a man with ideals, but he is always arrogant. After graduating from junior college, I found a job with a professional counterpart and resigned because I disliked the low salary. I thought I would find a job in this field and a job in telemarketing, because I didn't have any performance for a month. I didn't feel as rich as I thought, because I couldn't stand the pressure and resigned. At this time, I heard that he made money by car beauty and even became an apprentice. I can't help sighing that he studied in college for nothing. I think it's time to settle down this time, and he himself vowed to make some achievements. As a result, I felt so tired that I quit in a few days. I seem to be working in Shenzhen now, and I don't know how long I can last.
This reminds me of what I learned in college. What have we got? Why are some employers unwilling to recruit college students? Is it just because of the salary? I think universities should learn at least one way of thinking, which is different from other people's way of thinking, because all the people we contact have received higher education. However, some people have a sense of superiority, not that they are confident, but that they always feel that they are swift horses but have no appreciation of Bole, so they frequently jump ship and finally complain about the unfairness of this society.
The second thing is also about classmates. In fact, before my internship, I knew that money was hard to come by. Especially after my internship, I realized that money was earned by myself, and if you want to spend it, you have to spend it on the cutting edge. While I was practicing, another classmate's behavior and ideas made me think a lot. He earns more than 0/000 a month/kloc, but he wants to buy a laptop for driving test. It is said that buying a computer is convenient for future work, and taking a driver's license is also for future work. But as far as I know, if he buys a computer, he will probably use it as a game machine. When I was working outside, I saw many people running for their families and careers. However, after this internship, we are no longer students, so we should bear some responsibilities and obligations accordingly, and we can no longer have the idea that one person is full and the whole family is not hungry.
In the past, the money earned from work-study programs during holidays can be used as pocket money, but the money earned after internship has to be planned for the future. Whether getting married or starting a business, you can't do without money. In America, after the age of eighteen, you are independent and your parents are no longer bound. We can't be like western countries, but at least our parents can't bear this burden after graduating from college! If our family is well-off, we can splurge, but family circumstances are generally unnecessary. Our consumption should be realistic, and we should learn to make money and manage money soon after graduation.
In the process of internship, it is actually a process of learning to be a man. To be a low-key person, people who are better than themselves will do a lot. Although being a man is very important, professional knowledge is also indispensable. Every day is the same, but it's all the same. Some people are growing, others are dying. After a long time, if you don't have a goal, you will fall into a boring whirlpool. Every time I encourage myself: today is the youngest day in our lives, and there is no reason why we can't live a wonderful and fulfilling life.
The harvest of internship mainly includes the following aspects. First, by directly participating in the operation process of the enterprise, I learned practical knowledge, further deepened my understanding of theoretical knowledge, improved my knowledge in both theory and practice, and successfully completed the practical task of undergraduate teaching. Second, I have improved my practical working ability and accumulated some valuable practical experience for employment and future work. Third, the internship unit has been recognized by the leaders and promoted employment. Fourthly, I have accumulated a lot of materials and materials for my graduation thesis design.
At the same time, it also made me understand a lot of life principles and social reality. In today's society, ability is not the most important. First of all, we should have a foothold in society, a strong interpersonal circle, abundant funds and good projects, and finally our personal ability. Learn not to be discouraged when you are frustrated and not to get carried away when you are proud. In marketing, losers always make excuses, and winners always find ways. When doing sales, mentality is far more important than ability. A positive and optimistic attitude, a confident attitude, an inclusive attitude and a normal attitude can all help you to succeed.
The internship made me deeply understand that it is very important to lay a good foundation, because basic knowledge is the premise of work. There is a certain distance between practical work and book knowledge, so we need to learn constantly at work. Even if the work you do after graduation corresponds to your major, you will still encounter many new knowledge that is not in your professional knowledge. Therefore, if you want to be competent, you must study while working, and gain more new knowledge through continuous learning. To have the spirit of struggle, the road of life has ups and downs, just like sports competitions, there are joys and sorrows. To stand the test, we need constant struggle. Schools should strengthen teaching reform. Adjust the curriculum according to social needs.
During the internship, I learned that the society needs a large number of marketing talents at present, but it is difficult for our students to find suitable positions. The objective performance is that enterprises generally recruit people with several years of work experience. In fact, what enterprises really need is talents, which is reflected here: fresh graduates are not talents. We can't change the recruitment conditions, we can only make ourselves talents. How students become talents is an urgent problem facing our education. First of all, we should study the connotation of marketing talents, and then adjust the training objectives, curriculum, teaching objectives, teaching plans, students' knowledge and quality requirements. We should strengthen employment guidance and attach importance to the employment rate, which is an important foundation for the survival of the college. However, the employment rate cannot be perfunctory. Just casually recommending a job, such as entering a factory as an assembly line, only makes the employment rate of the school go up, but it means wasting time for students.
Summary report of comprehensive marketing training 3 Unconsciously, the two-week training of e-commerce and network marketing has been successfully concluded. Looking back on the training life in these two weeks, although there is no need to attend classes as before, the workload is actually quite heavy. Every day, I face a lot of information about e-commerce and online marketing. In front of me, it is either Baidu or the website.
I benefited a lot from this training. First of all, I know the power of teamwork. Completing a project is not a matter for one person. We had our differences, but we finally reached an understanding. No matter what the result will be, at least we have worked hard together and experienced the process, which is the real gain. Secondly, through this practical operation, I realized my own shortcomings and felt the gap between myself and others. Prepare to graduate next year, enrich yourself in all aspects and adapt to this society. Problems and suggestions encountered in this internship:
1, the purpose is not strong
Because of the overall trial training, many things have not been able to have a more professional understanding, and when they are done, they are all general research, which may also be related to the usual accumulation and poor course study. You should master them one by one.
2, the actual operation ability is insufficient
Faced with many operations, I am not very familiar with them and have learned a little, so I made many mistakes. Therefore, we should strengthen the study of computer operation, operate more and train more.
3, professional theoretical knowledge is not strong
Training requires a lot of professional knowledge, which I don't know much about. So a lot of knowledge can't be carried out well. We will strengthen our understanding of this knowledge through websites and books in the future.
Through the analysis of the traffic of these websites, we can have a clearer understanding of the construction of websites. Through the analysis of blog traffic, I learned that kind of articles are more popular with customers and can be better improved in future writing. For enterprises, it can better grasp the user flow and conduct purposeful research on products.
Through these practical training, my practical operation ability has been further improved. Not only in these online marketing knowledge has been improved, but also in the organization and coordination, as well as in the final integration, the paper format, word and other operating tools have been well studied. In short, this internship is a good opportunity for me, and I will seize it.
Although this training is very hard, I have come into contact with many new things and brought me new experiences and new experiences through this training. Know a lot about e-commerce, online marketing and practical operation. The school gave us this training opportunity, which allowed us to integrate knowledge from both theory and operation, paving a wonderful scene for our study and future work. But we still have a lot to learn and a lot to touch. I firmly believe that as long as I dig hard and try bravely, I will gain something and be inspired. Maybe only in this way can I accumulate more knowledge and valuable experience for my future work and life.