1. Think about what you want to do first?

Many people have a misunderstanding. They think that those who study finance can only do finance, and those who do sales can only do sales. Every time I want to change careers, I think about my other skills and give up. The first step is to change this way of thinking, think carefully about what you want to do, and more importantly, consider what you want to do in the next 3-5 years, whether it is necessary to change careers now, or what kind of goals you want to achieve in this step. For example, if you want to be a content director in the future, you can start with new media. If you don't know anything, you can also search for popular positions on the recruitment platform, or pay attention to some industry reports similar to hunting.

2. Step 2: What skills do you need to get better?

For example, if you want to do content operation, you can start with new media operation. Then you can go to the recruitment platform such as Hunting, search JD, and see what capabilities are needed for new media operations that major jobs want to recruit. I recommend you to use such a big platform, because these platforms are basically medium and large enterprises, and their recruitment needs are written professionally, so that you can know exactly what kind of talents and abilities these large enterprises need.

Job description

Look at the job description and summarize your abilities.

Description of responsibilities:

1, responsible for the strategy and planning of JD.COM. COM's own brand in the social media content matrix, responsible for the positioning, communication and effect of accounts, and enhancing brand influence;

2. Responsible for the content planning and operation of JD. COM own brand social media account, including content strategy, topic selection direction, activity planning, copywriting, etc.

3. Focus on the operation of video number and Tik Tok number, including the production, promotion and delivery of video content, conduct regular data analysis and re-recording, and adjust the operation strategy in time;

4. Pay attention to the short video industry trends, regularly investigate the user preferences, hotspots and content trends of each platform, and monitor and analyze the account dynamics of competing products.