The world-famous Japanese 7- 1 1, which belongs to Hokuriku Company of Japan, originally originated in the United States, and is called "7-11" or "7-11"because its business hours are from 7 am to 7 pm. Up to now, it has about 24,000 stores in 19 countries and regions around the world, making it the largest convenience store chain system in the world.
——7- 1 1 Introduction
So what are the advantages of a convenience store like 7- 1 1?
Rapid development: 7- 1 1 convenience stores have an important strategy, which is to focus on expanding stores. 7- 1 1 convenience stores always adhere to this slow and steady strategy of opening stores, and enter the next area after gaining a larger market in one area. Therefore, 7- 1 1 convenience stores have developed rapidly. Up to now, it has about 24,000 stores in 19 countries and regions around the world, making it the largest convenience store chain system in the world.
Good location: Due to the relatively small business area, 7- 1 1 convenience stores usually position themselves as residents' convenience stores. In China, it is generally located near large supermarkets and office buildings, which is convenient for everyone to buy.
Good service: "Convenience stores are not competing for expansion speed or price, because the main consumer groups are young people, white-collar workers and single aristocrats. So they seldom covet cheap. Therefore, the competition between convenience stores will only fall on services. " Good service is as follows: 1. It provides many light meals, including different lunches for breakfast, lunch and evening, and also provides heating service; 2. In addition, its products are some best-selling brand-name daily necessities; 3. The biggest service feature is that it is open 24 hours a day, serving those professionals who leave early and return late, with convenient planning and high income; 4. Many other services have been developed, such as door-to-door delivery, collection of utilities, sale of transportation cards, magazines, air tickets and tourism services.
Good management: 7- 1 1 stores follow four basic principles: freshness (guaranteed sales period); Single product (single product control to prevent unsalable sales); Storefront (a store that cleans dirt immediately and keeps it clean and bright); Service (hospitality with a warm smile).
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