To put it simply, Gree takes the road of specialization and Haier develops in a diversified way, each with its own advantages. Both enterprises are highly respected national enterprises. I personally appreciate the career development strategy.

Gree: Multi-level professional channels control different levels of markets, and efficient stores specialize in air conditioning business in sales strategy. It is absolutely competitive in refrigeration products and has the capital to compete with supermarket chains.

Haier: Refrigerators and washing machines are its long board business. Sales strategy focuses on category management and unified brand management. There is also the store model, which is multi-product operation and Haier brand has great influence.

Compared with the beauty of private enterprises, these two corporate cultures have a greater sense of social responsibility, adhere to their own brand style, and do not blindly pursue "bigger and stronger" in name.

My thesis focuses on these two companies, and their overseas performance has been good in recent years.