Exhibition planning and management is a new applied specialty, aiming at cultivating advanced applied talents who can adapt to the needs of socialist market economy and exhibition development, have both ability and political integrity, master the actual operation of exhibitions, and engage in exhibition planning and management and exhibition design in exhibition industry, tourism, advertising, large and medium-sized enterprises and institutions and * * * propaganda departments.

With China becoming a big convention and exhibition country in Asia, the convention and exhibition industry is becoming a sunrise industry in the tertiary industry, with an average annual growth rate of 20% since China's entry into WTO, with huge development potential and space. The development of convention and exhibition industry needs a large number of high-quality professional convention and exhibition talents, and the contradiction between the growing social demand for convention and exhibition talents and the lagging cultivation of convention and exhibition talents, the imperfect development of convention and exhibition disciplines, the immature professional construction and the unreasonable curriculum setting is increasingly prominent. How to cultivate professionals who meet the needs of the times has become an urgent subject to be studied.

Management economics, enterprise management, introduction to international trade, marketing, accounting, human resource management, market research and prediction, exhibition practice, conference organization and management, exhibition design, computer-aided design, scene making, exhibition equipment management, exhibition etiquette, advertising, enterprise relations, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition operation and management.

Mainly study the basic theory and skills of exhibitions, pay attention to the cultivation of foreign language application ability, especially oral ability, strengthen the teaching of computer application ability, and cultivate students' market research, planning, organization and management, operation ability and booth design ability in various exhibitions.

Exhibition is a practical major, which requires learners to be good at thinking and summarizing while studying professional textbooks, and combine the theoretical knowledge they have learned with the actual situation to give full play to the driving role of exhibition in economy, thus promoting the development of exhibition economy and surrounding economy.

At present, the management system of domestic exhibition economy is not perfect. However, as long as the exhibition can be fully integrated with the market economy, the prospect of "promoting the classics through exhibition" will certainly be realized. As far as the development situation of the world convention and exhibition industry is concerned, the international and foreign convention and exhibition industry presents a steady upward trend, the domestic convention and exhibition industry is becoming more and more specialized and the management system is becoming more and more perfect. Therefore, exhibition research should also keep pace with the times, be more comprehensive and versatile.

2. What is the major of exhibition planning and management? What can I do after graduation?

Main professional courses: exhibition economics, introduction to management, exhibition marketing, exhibition financial management, exhibition information system: exhibition facilities management, exhibition logistics service management, exhibition design and planning, international and domestic exhibition laws and regulations, exhibition human resource management, exhibition contract signing, public relations, sports events, concerts, organization and management of large-scale celebrations, exhibition basic knowledge, exhibition economy and exhibition marketing planning. Training objectives of computer and related courses: this major trains high-quality backbones with junior college level and certain management knowledge such as project management, marketing management, financial management, information management and human resource management. Exhibition major, with knowledge of exhibition business, market and management, and skilled practical skills and technology, able to organize and manage all kinds of front-line management talents at home and abroad.

3. What does the exhibition planning and management major do?

I learned it from Zhanyi. com，

If you want to "mix" well in the exhibition industry, you must study in every position. For example, exhibition planning, exhibition copywriting, exhibition invitation, exhibition investment invitation and so on. Only through these positions can we make achievements in the exhibition industry.

4. General situation of employment of exhibition planning and management major

Graduates can engage in market research, planning, organizing, managing and operating exhibitions in the exhibition industry, tourism, advertising, propaganda departments of government agencies, enterprises and institutions, public relations departments and development departments.

Talents in the exhibition industry need comprehensive talents with multiple abilities. After graduation, you can engage in exhibition investment promotion, participate in exhibition preparation and exhibition venue management services. Convention and exhibition industry is a new sunrise industry, with frequent international exchanges, but there is an extreme shortage of talents, especially for foreign language proficiency. We can see that the number of convention and exhibition industry employees in China exceeds 1 10,000, and the number of managers engaged in business planning is10.5 million. Among them, there are less than 200 professionals with exhibition management and operation in China, and the number of exhibition designers is insufficient 1%. The ratio of exhibition design talent vacancies to job seekers is 10: 1. In the Ministry of Labor and Social Security, 10 new occupations have been officially released to the society, among which exhibition designers, as the most promising new occupations, rank first in 10 occupations. According to the data of Shanghai World Expo, the demand for exhibition talents for Expo 20 10 will reach 654.38+million. There is at least a shortage of high-quality exhibition talents 10000, and the demand for exhibition talents in the World Expo is not yet saturated. Among them, the core is exhibition operation talents, such as organization, planning and management talents. The shortage of exhibition talents will inevitably bring higher returns. The annual salary of auto show and housing exhibition management talents in Beijing and Shanghai has reached 600,000 yuan, and the general situation is also around 6.5438+0.5 million yuan. At the same time, Chongqing's convention and exhibition industry has developed rapidly. In 2008, there were registered exhibition companies 17 1 in the whole city, with more than 4,000 employees, and * * * held exhibition activities for 2 18 times, with a direct income of 690 million yuan, driving industries such as catering, entertainment, transportation and communication, advertising and decoration to 4.5 billion yuan, which has become a new growth point to promote economic development.

5. Introduction of Exhibition Planning and Management Specialty

Exhibition planning and management specialty is a new applied specialty, which aims to cultivate advanced applied talents who can adapt to the needs of the socialist market economy and the development of exhibition specialty, have both ability and political integrity, master the actual operation of exhibitions, and engage in exhibition planning and management and exhibition design in exhibition industry, tourism, advertising, large and medium-sized enterprises and institutions and propaganda departments.

6. What is exhibition planning and management?

Exhibition planning and management is engaged in market research, planning, organization management and operation of exhibitions.

The exhibition planning manager is a new compound talent who integrates exhibition planning, exhibition project management and operation. Being defined as a professional trader in the exhibition industry, he is engaged in the creative planning and analysis of projects and the operation and management of a project, and is one of the scarce exhibition talents in China at present.

The major of exhibition planning and management mainly studies the basic theory and skills of exhibitions, pays attention to the cultivation of foreign language application ability, especially oral ability, strengthens the teaching of computer application ability, and cultivates students' market research, planning, organization and management, operation ability and booth design ability in various exhibitions. Exhibition is a practical major, which requires learners to be good at thinking and summarizing while studying professional textbooks, and combine the theoretical knowledge they have learned with the actual situation to give full play to the driving role of exhibition in economy, thus promoting the development of exhibition economy and surrounding economy.

7. What does exhibition planning and management do?

Brief introduction of exhibition planning and management specialty

Training objectives: The major of exhibition planning and management aims at cultivating high-quality skilled talents in the exhibition field with all-round development of morality, intelligence, physique and aesthetics, adapting to the needs of social and economic development and socialist modernization in the 2nd1century, with solid foundation, wide knowledge, professional expertise, strong operability, characteristics of the times and innovative spirit.

Employment orientation: After graduation, students majoring in exhibition planning and management mainly work in various exhibition companies, exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions, and are engaged in front-line work such as exhibition service, planning and management.

(7) Extended reading of professional description of exhibition planning and management:

The main courses of this major

Management economics, enterprise management, introduction to international trade, marketing, accounting, human resource management, market research and prediction, exhibition practice, conference organization and management, exhibition design, computer-aided design, scene making, exhibition equipment management, exhibition etiquette, advertising, enterprise relations, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition operation and management.

8. How about exhibition planning and management?

Mainly study the basic theory and skills of exhibitions, pay attention to the cultivation of foreign language application ability, especially oral ability, strengthen the teaching of computer application ability, and cultivate students' market research, planning, organization and management, operation ability and booth design ability in various exhibitions.

Employment direction

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Graduates can engage in market research, planning, organization, management and operation of exhibitions in the exhibition industry, tourism (exhibition tourism), advertising, publicity departments of government agencies, enterprises and institutions, public relations departments and development departments. [ 1]

At the same time, students in this major can also engage in grass-roots management, copywriting, news media, conference marketing and other positions in related industries; In short, as a new major, there is still a big talent gap and a wide range of employment.

9. What is your major in exhibition planning and management, and what will you do in the future?

Exhibition planning and management major 1. Training objective: to cultivate high-quality skilled talents with solid basic knowledge of exhibition, high exhibition business level and strong foreign language level, who can engage in exhibition planning and management in exhibition companies, exhibition centers, various exhibition venues, expositions, advertising companies, travel agencies, hotels, foreign trade companies, media organizations, celebration companies, economic and trade administrative departments and other related enterprises and institutions. Introduction to exhibition science, planning of conference and festival activities, exhibition economics, introduction to tourism, advertising principles, exhibition design and venue layout, exhibition English, public relations principles, exhibition etiquette, exhibition management, etc.

10. How about exhibition planning and management?

1. Theoretical prospect:

First of all, this major is very new, and the history of most domestic universities offering exhibition-related industries will not exceed 8 years. Whether on campus or off campus, almost everyone will ask me the same question when talking about my major: "Ah? Exhibition major? What is this? " . From this perspective, at least it shows that professional competition is smaller than many other majors, which is an advantage.

Secondly, in addition to the understanding of the industry concept of "exhibition", in fact, many other aspects of knowledge are similar to other economic majors. For example, an economics major in the same school spends at most half a year telling him about exhibitions, and the results are not far from those of exhibition-related students. In other words, in terms of knowledge, the degree of substitution is relatively high, which is considered a disadvantage.

(Supplement: On the other hand, however, since you have studied both the general subjects of economics and management, you have a certain foundation. When you want to change careers, it is easier to learn knowledge from other industries than from other non-economic industries. )

As for the industry, I'm just a fledgling student, and I haven't been in business for a long time, so I dare not say the details. However, judging from the macro situation in recent years, the development trend of China's convention and exhibition industry is improving and it is a promising industry.

2. Actual contact person:

In terms of courses.

There are many miscellaneous subjects in this major. See the attached table for details. There is nothing to say in general courses. In terms of professional courses, what teachers say is not helpful at least at the beginning of practical work, because they are concerned about the whole industry, and secondly, teachers rarely have too much practical experience. But it is quite helpful for you to grasp the industry as a whole. According to my experience, the examiner will ask (whether the company belongs to the exhibition industry) during the interview.

If you want to improve your exhibition professional knowledge and education level on the basis of undergraduate course, my personal suggestion is: 1. Going abroad, especially Germany, France and the United States, which are recognized as exhibition powers. Macao and Hong Kong are also good choices. 2. Improve the level of foreign languages. The business of exhibition industry involves foreign affairs, and language ability is very important. English is the foundation, not to mention CET-4 and CET-6. Please pay attention to business English, especially oral English for exhibitions. I can also teach myself some small languages, such as French, Japanese, Spanish and so on, so I taught myself Japanese. (er, it seems quite nonsense? )

In practical work.

My school has a unique advantage, that is, it is close to the Canton Fair (the first exhibition in China), and every Canton Fair school will arrange students majoring in exhibitions to practice there. I have participated twice, namely, the on-site management post of 20 13 Autumn Fair (tired dog grassroots) and the core business post of 20 14 Spring Fair (personally feeling the local tyrants of central enterprises). Let alone the subjective question of what we have gained. It can only be said that the Canton Fair is a special case based on the national background and resources, and it is not a good example in many aspects. By the way, I have inquired with Vice President Yu Jie of the department that the starting condition for officially entering the Canton Fair is "civil servant education+master's degree above A", plus the "resources" that all central enterprises have, which has little to do with whether you are a convention and exhibition major or not. But to be honest, the internship experience at the Canton Fair level is undoubtedly a plus for the exhibition students.

For private enterprises, professional exhibition companies generally give priority to students majoring in exhibitions. For example, in my internship company, more than 80% of interns are majoring in this field. Generally speaking, interns of exhibition companies (whose main business is organizing and planning exhibitions) always call for investment promotion at the beginning, that is, invite professional visitors, and sometimes go out to run business on the spot, which is hard and stressful to varying degrees. In other companies in the exhibition industry, I have only done incentive tours, which are all early chores, such as following up orders and arranging trips, similar to travel agencies, and I don't want to say too much.

In a word, the exhibition industry covers a wide range and has a good prospect. However, if there is no other help, the difficulty and hardship of the initial employment of exhibition students is similar to that of all industries.