Previously, after the Wenchuan earthquake in May 2008 12, Longhu Real Estate also donated 7 million yuan to the earthquake-stricken areas. During the 20 10 Spring Festival, Longhu Real Estate distributed 5 million new year's goods to the society in Chongqing, its birthplace, which was the first time in Chongqing. In the first quarter of this year, Longhu also announced the launch of the "Ten Million Rooms in Longhu" plan, and invested 800 million yuan to build rental houses within five years to solve the social "sandwich" housing problem. Up to now, Longhu Real Estate has donated more than 300 million yuan to the society. In addition, through cooperation with the government and providing vocational training, more than 30,000 people have been helped to solve the employment problem. related news
Longhu Real Estate signed a contract of 32.63 billion yuan in January/October to win the Shanghai market.
2011165438+1October 6, Longhu Real Estate Co., Ltd. (HKEx stock code: 960) announced that the monthly contract signing amount in June 10 was 4.38 billion yuan, up 3.5% from the previous month. From 20 1 1 to1October 10, the group achieved a total contracted sales amount of 32.63 billion yuan, up 37.9% year-on-year, and achieved 82% of the annual sales target. By June 5th 165438, the contracted sales amount exceeded 33.4 billion yuan, exceeding the total amount of 20 10 years.
From June+10, 5438, the company's promotion activities of "grabbing East China" in the Yangtze River Delta region achieved unprecedented success. This round of promotion was launched simultaneously in three new sites in Shanghai and Hangzhou. In five days, * * * recorded a subscription amount of 2 billion yuan, and the sales rate of thousands of suites reached 90%. Among them, Shanghai Longhu Licheng and Haowangshan ranked first and third in the sales list of Shanghai commercial housing projects in May 438+10, and Shanghai Longhu won the first place in the enterprise sales list for the first time. On the opening day of Xiangxi Bank in Longhu, Hangzhou, the chemical removal rate reached 90%, winning the annual single-plate one-day sales champion in Hangzhou market in one fell swoop, and the pushed houses were basically sold out within 5 days.
Sales in the western region remained stable. No.9 Zhide Road, Longhu, Chongqing, only took three days to store customers. On the opening day, the subscription amount was 200 million yuan, and the transaction rate was 92%. Chongqing Longhu 1- 10 signed over 10000 sets of houses, exceeding the total contracted sales of 9000 sets last year and recording a contracted sales amount of nearly 9 billion yuan.
The Bohai Rim region also performed well. 1On October 20th, Qingdao Longhu Lanhai New Push/kloc-0, 42 1 sets of small high-rise apartments were all sold out at the end of the month, with a monthly contract sales amount of 350 million yuan.
According to the company, with the efficient implementation of flexible sales strategies such as "grabbing East China", the Group has successfully seized sales opportunities in the volatile market and achieved annual sales growth ahead of schedule, which has exceeded last year. 11-65438+in February, the group plans to launch five new projects in Beijing, Chengdu, southern Jiangsu and other regions in due course, and more than 40 projects will be on sale. Adequate housing supply will provide a strong guarantee for achieving the annual sales target.
The contracted sales amount of Longhu Real Estate from June 5438 to September was 28.25 billion yuan, which kept growing for three consecutive months.
201110 Longhu Real Estate Co., Ltd. (HKEx stock code: 960) (hereinafter referred to as "Longhu" or "Group") announced that the contracted sales amount of the Group in September was 4.23 billion yuan (RMB, the same below). From June 5438 to September this year, the Group achieved a total contracted sales amount of 28.25 billion yuan, a year-on-year increase of 50.9%.
In September, Chongqing Longhu held the sixth "Easy Living Festival" to attract the old owners of Longhu to conduct second-hand housing transactions and show new real estate projects to the market. Chongqing Longhu signed the sales amount of 1 1 billion yuan in September, and the subscription amount was nearly10.20 billion yuan. The types of properties for sale include garden houses, shops and small apartments. Among them, the commercial complex Tianjie series products-Times Tianjie achieved a contracted sales amount of 400 million yuan in September. As of September, the total contracted sales amount of the whole project was nearly 2.4 billion yuan, creating the best performance of local urban complex sales.
After another series of Tianjie products, Chengdu Longhu Times Tianjie, opened last month, apartment shops continued to maintain good sales performance, ranking among the top three in the local urban complex sales list in the third quarter with the contracted sales amount exceeding 65.438 billion yuan in two months.
In addition, Longhu MOCO International, one of the three major product lines of Longhu Commercial Real Estate, is positioned as a large-scale home theme shopping plaza. In September, the small-sized hardcover apartment was first launched, mainly about 40 square meters. Nearly 700 sets were sold that day, and the contract sales amount exceeded 200 million yuan.
The group said that the "multi-format" layout strategy can give full play to its advantages under the current market regulation situation. Thanks to rich product lines and flexible sales strategies, the Group's sales in the first three quarters maintained steady growth. In the fourth quarter, the Group will continue to adhere to the strategy of "rapid development and high turnover" to further enhance its ability to cope with market fluctuations.
How is the gross profit margin of Longhu Real Estate managed to reach 40%?
Management highlights:
1, PMO project decision management
The whole project is divided into 1000 nodes, and each node is equipped with an appraisal object, which is completed regularly.
2. Kick off the meeting
6. Virtual opening of departments and calculation of profit and loss points.
3. Quickly copy the project
Form a manual based on experience; 90% replication+10% innovation
4. Cost control
Calculate the cost of the designer.
5. Stabilize employees and teams.
Non-monetary incentives are adopted, and the basic salary is high.