In the era of economic globalization, many products suffered a fiasco in the market, and immediately withdrew from the product market competition after the fiasco. There are many reasons, but the enterprise products did not express specific interests and reasons worth buying, and the product positioning problem can not be ignored. If a product and technology have insufficient advantages, and face numerous peak-to-peak competitors and lack accurate positioning, it is difficult to convey its core interests to the target customers, and it is difficult to form a market chain, so the stimulating effect on the market is understandably passive. Therefore, product positioning itself is a defect, and strong and accurate positioning is the market value of products.

Marketing strategy: From the perspective of marketing, by analyzing the attributes, difficulty and transaction value of products, it can be concluded that reasonable product positioning is an important factor in determining business opportunities. Product positioning and marketing strategy is to maximize the use of internal and external resources to meet the needs of customers, and increase corporate profits and expand market share, which is indispensable for enterprises, and must be highly valued as corporate marketers. In recent years, China Wanglaoji, as a miracle, beverage sales have appeared constantly. The main reason lies in the successful implementation of enterprise marketing strategy, especially the success of product positioning. Wang Laoji's marketing methods and experience are worth summarizing and learning from. This paper concludes as follows: Successful product positioning wins the marketing strategy, and reasonable product positioning can effectively promote the market.

Keywords: Wang Laoji product positioning marketing strategy