According to CNNIC report, Didi Chuxing accounts for nearly 90% of the domestic market share of the private car industry, and no Internet company in China can match it in terms of monopoly.

Since it has monopolized the whole automobile market, it should be easy to make money according to the truth.

Paradoxically, Didi Chuxing actually lost 50 billion in the past seven years.

Everyone has such a question, what caused the loss?

One,

When Didi Chuxing was first established, there were hundreds of auto companies in China. In order to seize market share, users and drivers were madly subsidized, so the previous losses were understandable.

However, Didi Chuxing later defeated all opponents and monopolized the market.

Didi began to significantly reduce subsidies for passengers and drivers.

Even Didi has increased the commission for each order. It is said that the commission ratio of Didi has reached as high as 30%.

Therefore, the main business of Didi Chuxing is impossible to lose money. We can regard it as an intermediary platform, and as long as we trade on this platform, we will charge a certain commission. This model is typical of asset-light strategy.

The biggest expenditure is the labor cost and the operating cost of the server room, but these two expenditures are fixed and cannot cause such a huge loss.

The reason for the loss of 50 billion in recent seven years is mainly the result of blind investment.

Didi is also an investment giant. In the past, many people thought that the loss was due to a large number of subsidies to drivers, which was simply a rumor. The truth is that money is wasted.

According to IT orange statistics, Didi also likes to invest in other companies.

For example, companies that have invested in ofo, Uber China D and koala shuttle bus have spent nearly $580 million in just three rounds of ofo, and this part has been determined to be wiped out.

In addition to investing in the familiar online car rental field, I also invested in some financial companies, all of which are hundreds of millions of dollars.

Compared with the amount of domestic investment, its international layout is larger, and it is not soft to invest in international car companies. The data shows that Didi's investment in 99Taxis, Raffles, OlaCabs, Grabtaxi and other companies is close to 2 billion US dollars.

There are other miscellaneous investments, so I won't list them one by one.

These investments are only out, and these companies like the international sector are currently at a loss.

Of course, the above-mentioned Didi investment projects are not complete enough, but they can already reflect how heroic Didi's money is. It is strange that such a game doesn't lose money.

So a loss of 50 billion in seven years is easy to understand.

two

So where does Didi's crazy "burning money" investment come from?

The biggest source is financing.

By the end of 20 19, Didi had received 18 rounds of financing, with a cumulative amount of 2 10 billion USD. Including Tencent, Alibaba, Temasek, Sequoia China and other well-known investment institutions.

In addition, Didi's main business is to make money.

Let's look at a figure, 654.38+0 billion dollars.

In February this year, a person familiar with the matter revealed that the net profit of Didi's car service in 2020 was $654.38+$0 billion, which was realized under the influence of the COVID-19 epidemic.

It can be said that it is quite impressive.

Some people may ask, $654.38 billion a year? How did you earn it?

The money earned by Didi Travel actually comes from the "wool" of the driver.

Someone filmed the video, and the driver only received the order from 154 yuan, and the rest of 59 yuan was owned by Didi Chuxing.

Forget it, Didi took 38.4%.

I used to travel by Didi, and I never paid attention to this aspect until I accidentally took a look at the price displayed by the driver and found that the price was too high.

From 24 yuan, Didi went out to draw 8 yuan.

The Didi family has 550 million users and the daily order volume is as high as 25 million.

It is conceivable that the amount of money withdrawn every day is amazing.

Is this reasonable?

Many people have such questions, why do you want to draw such a high proportion?

There is no fixed algorithm for drawing rules. A driver once asked the customer service, and the answer was that this question could not be inquired.

Ignore the doubts of the broad masses.

Now Xinhua News Agency has also jumped out to make a sound.

Although there is no name, what is the calculation standard for these online car platforms to draw more than 20%, and sometimes even as high as 50%? As a car company with the largest domestic market share, Didi has the responsibility to explain it to you.

Moreover, in 20 19, the relevant state departments required the online car platform to actively disclose the pricing standards to the public. Two years later, no one followed suit.

It is not difficult to see that Didi Travel deliberately increased the commission ratio and made huge profits. It is unacceptable to invest the money earned in other fields and lose money all the year round.

three

Didi Chuxing should have been rectified long ago.

Recently, the "wool" of Didi has intensified. From big data killing to community group buying, we all want to profit from grassroots.

In 2020, a series of commercial expansion was carried out. In March, Didi launched an errand service; In April, Didi launched the "Digital Booking Bus"; In May, Didi set foot in the tourism industry; In June, Didi launched on-line freight service, launched orange heart optimization, and tested water community e-commerce.

In particular, community group buying is really bad.

Relying on strong capital support and huge flow support, it has caused a serious impact on those vendors, such as taking fruits for a penny and giving you vegetables for free.

Force the relevant state departments to come out and shout, and don't cut the "big knife of capital" to the bottom people.

The killing of big data is even more irritating.

Using the massive data that I have mastered, I began to analyze the attributes of users' personality, salary, preferences, mobile phone brands and other aspects, and customized different charging formulas according to different groups of people.

Maybe the same distance, the cost of others is a few dollars less than yours.

This is the routine of big data killing.

Fourth,

A company that likes to say that it is losing money.

In everyone's impression, Didi's top management always likes to say that the company is losing money, but never explains how to lose money.

There is a reason for this.

Only by constantly emphasizing "losses" on various occasions can we naturally promote the nationwide price increase and draw a proportion.

This is a commercial operation.

Another reason is that you can get financing from investment institutions again, which means shouting at the rich.

On April 9th, a piece of news caught people's attention. Didi Chuxing raised $654.38+05 billion through revolving loans. At the same time, it also revealed that Didi Chuxing has secretly submitted IPO documents to the SEC to apply for listing in the United States, seeking to obtain a valuation of $70-10 billion through public listing in the United States.

Didi accelerates its listing in the US stock market. If it is successful and the data must be made public, how much money has Didi earned on passengers and drivers in recent years? How much the investment has lost is clear at a glance.

abstract

Didi Chuxing is obviously a monopoly company with a market share of 90%. The rules are decided by him. Take commission as an example, there is no fixed calculation method. He said 30%, and he said 50%.

Shouldn't the relevant state departments deal with such companies?

Here, I can only hope that this editorial of Xinhua News Agency can attract the attention of government departments and seriously investigate it.

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