abstract:
China traditional culture and art embodies the unique spiritual connotation and symbolic culture of the Chinese nation. Inheriting and developing traditional culture today.
At present, it has its unique charm and value to apply traditional cultural and artistic elements to visual images in modern design. China's Painting, Calligraphy, Seal Cutting and Tradition
The application of graphics in modern design enriches the expression and language of modern graphic design, enhances the appeal of modern art design and embodies modernity.
The historical sense of design also reflects the designer's profound cultural heritage, which not only shows the charm of traditional culture, but also incorporates the characteristics of the times.
It plays an important role in the artistic value of graphic design.
Keywords: traditional culture; Art form; Visual image; Modern design
China's traditional culture is the crystallization of the wisdom of the Chinese nation and ancestors.
Looking forward to beauty and light in the long years.
Spiritual precipitation is the lifeline of a nation's survival and development [1]. tradition
For a country with a long history, its cultural value lies in
Huge resources, not only reflected in the historical nostalgia complex, history
Memorizing and searching for the historical orient that can comfort, express and confirm oneself.
The west also embodies the traditional humanistic spirit and value system.
And show a culture that can reflect self, nationality and national identity.
Image.
Culture is the source of design concept, which deviates from traditional culture.
Design is bound to become water without a source, a tree without a root. However, in short,
Any artistic form that plagiarizes or indirectly misappropriates traditional culture will be lost.
Therefore, understand the elements and present situation of China traditional culture.
Representing the design relationship will inherit the national culture and develop the characteristics of China.
The organic integration of modern design makes it more widely used in modern design.
And deep application is an important topic we are facing today.
First, the understanding of China traditional cultural elements
China traditional culture is the intentional carrier of China's humanistic thought.
The pursuit of harmony, moderation, simplicity and implication is related to China.
Traditional humanistic, natural and philosophical views come down in one continuous line, based on Confucianism,
Interpretation of the concept of complementarity and tolerance between Taoism and Buddhism. China
Traditional culture fully embodies the unique wisdom, artistic conception and
Spirit is the testimony of the Chinese nation's inner cultivation, conduct and integrity.
China's traditional culture is profound and rich in content, such as traditional philosophy.
Thinking, classical literature, calligraphy and painting, folk art, gardens, architecture, music.
Music, drama, diet, tea ceremony and so on [2]. These are all contemporary designs in China.
Teachers' inexhaustible cultural resources.
Some modern designers in China lack knowledge of traditional culture.
Knowledge, in the face of complex design resources, is often overwhelmed or crowned.
Dai Li, or play at will. The following are the material properties that are conducive to perception.
Classify the elements that represent the traditional culture of China. (1) Building:
Huabiao, temples, ancient pagodas, monasteries, gardens and houses (quadrangles and caves)
), the Great Wall, Tiananmen Square, archways, pavilions, eaves, wood carvings, brick carvings and stone carvings.
Wait a minute. (2) Daily necessities: cookware, tableware, lamps, rain gear, timer,
Money, cosmetics, school supplies, clothing supplies and so on. (3) for production
Tools: weighing instruments, farm tools, transportation tools, fishing gear, wooden tools, pottery.
Furniture, smelting tools, embroidery tools, etc. (4) Entertainment: for drama.
Products, sporting goods, game equipment, calligraphy, seals, Chinese paintings and pets.
You wait. (5) Folk products: wallets, door gods, New Year pictures, paper-cuts, kites,
Facebook, couplets, Chinese knots, Mid-Autumn moon cakes, etc. (6) for religious etiquette
Products: cultural relics, statues, murals, sacrificial supplies, divination supplies, etc.
(7) Personalized nature: Kunlun Mountain, Wuyue Mountain, Yangtze River, Yellow River, Well and Yellow River.
Land, five needles pine, bamboo, peony, plum blossom, lotus, gourd, peach blossom,
Black eyes, black hair and yellow skin [3]. (8) Others: weapons and instruments of torture.
Wait a minute.
These traditional cultural elements or human visual images
Instruments and articles created by production and life, or instruments and articles made by ignorance and fear.
Something weird, or something fun, or something to express.
The natural scenery of Huai has gradually evolved into China in the long history.
Typical images of China people's spiritual characteristics, and take them as our visual communication.
Da's graphic language has a strong national personality. Therefore, the pursuit
China's traditional culture is branded, from which we can seek wisdom and learn from it.
Rich nutrition can continuously enrich the treasure house of modern design art in China.
Second, the application of China traditional culture in modern design
China traditional culture and art, which has been deposited for more than 5,000 years, is like a building.
The huge treasure house provides rich artistic materials for modern designers.
(A) the application of China traditional painting art in modern design.
1. Expression of Chinese painting techniques
The lines and ink colors in China's traditional paintings are used as Chinese paintings.
Our language shows the unique aesthetic characteristics of our national painting language.
The lines of Chinese painting give full play to China's pen and ink and Xuan paper.
Features, with rich pen and ink skills to change the interest, with oriental characteristics.
Unique artistic beauty. The emblem of the 2008 Beijing Olympic Games is one of them.
Classic design with perfect combination of traditional painting techniques and modern design concepts.
Rice. The typical colors of the Olympic rings in the emblem are blue, black, red, yellow and green.
Form a five-pointed star shape and circle it in the form of "disc length" of China handicrafts.
Buckled together, China's handwriting is adopted in the expression elements.
It symbolizes the traditional culture of China and consists of painting and calligraphy.
"Knot" or "Chinese knot" means the unity and harmony of people all over the world.
Manufacturing and communication [4]. China's painting elements and their expressions are all on the plane.
The application in design enriches the expression forms of modern graphic design.
Expressive language opens up creative ideas of graphic design.
2. The expression of artistic conception in Chinese painting
China's painting art focuses on creating artistic conception in aesthetics.
Generally from the blank space, that is, the invisible place in the painting (blank place).
The emptiness of Chinese painting and the reality of pen and ink complement each other.
Reality brings out the best in each other, which makes the paintings reach the perfect state of both form and spirit.
Boundary. In modern graphic design, in order to facilitate the spread of images, add
To impress readers, the design should be concise, centralized, generalized and meaningful.
Very long. The blank and empty expression in China's traditional art has been reflected.
In the works of many modern designers. Chen Youjian's Before.
The logo of Weixin Image Design Company uses the techniques of Chinese painting.
Give the audience wings of imagination: The red circle reminds people of the rise of Ran Ran.
The rising sun, the "one" above is the cloud above the sun. such
The wonderful combination between figures is absorbed in the same shape of an object.
At the same time, you can notice the blank space outside, so that the audience can fully appreciate the graphics.
The information to be disseminated is the highlight of modern graphic creativity.
Art and design are interlinked, from the ethereal artistic conception of Chinese painting to
The negative space and virtual shape of graphic design, and then to the simplicity of architectural design
Implicit, don't see any essential difference [5]. Artists and design
Teachers are good at finding a common focus: Chinese painting.
The aesthetic connotation of the novel acts on modern design, enhancing the artistic appeal of design.
Force, make it have infinite charm and distant artistic conception. Just like this kingdom.
Wei said: "It is better to talk about temperament and charm than to talk about realm, which is based on realm."
Yes Temperament, charm, and finally. There is a realm, and the two follow. "
(2) The application of seal cutting in modern design.
1. The Application of Calligraphy in Modern Design
Mr Zong Baihua said: "China's calligraphy is an expressive art..
Personality creates artistic conception. Unlike the writing of other nationalities, it stays on the writing.
It is a symbolic stage, but artistic beauty and the direction of human expression.
As a tool of national aesthetic feeling, it has rich artistic connotation and its own characteristics.
Visual beauty, and formed a perfect aesthetic consciousness. "Calligraphy has become.
In design, it enriches the visual expression language and improves the cultural taste.
It is more in line with the national aesthetic and cultural stereotypes formed over thousands of years.
Calligraphy can make simple lines have complex and rich charm.
Beauty. This kind of beauty is the formal beauty of calligraphy art and the soul of calligraphy lines.
The abstract beauty between the lines is expressed by the urgency, smoothness and frustration of the pen.
Produce a kind of music rhythm, permeate between the lines, and deduce thousands of changes.
Versatile visual artistic image. Is there anything in graphic design?
Less successful works use this form of writing for reference.
It increases the poetic artistic conception of the design works and has high cultural taste.
National characteristics have injected new blood into graphic design. Jin Daiqiang society
Ji's posters "Mountain", "Cloud" and "Wind" are elements of China's calligraphy.
Successful examples of application and innovation of surface design. The author uses thick,
Light ink changes handwriting to form a whole picture, using blank space.
The background color, carefully arranged the shades of ink and wash, is unique.
Yun combined his writing with Oracle Bone Inscriptions, Ruyi Wen and calligraphy. This set of posters
The design makes the audience strongly feel the cultural charm of China's calligraphy art.
Force [3]. The emblem design of the 20 10 Asian Games consists of cursive script.
The city is dotted with the dynamic word "Guangzhou", which conveys a strong sense of modernity.
Urban spirit, humanistic spirit and Asian Games spirit. The cursive script is smooth and flying.
The artistic features have been brought into full play here, and the logo patterns have been stretched out.
Free, lively and smart, which embodies the sense of rhythm and the times. this
Logo works can be regarded as successful works that use China's calligraphy to express design.
Work.
2. The application of seal cutting in modern design.
Seal cutting is a traditional visual image language in China.
The perfect combination of characteristics and internal meaning highlights the distinctive national characteristics.
Color represents the essence of traditional art in China.
Seal cutting has its distinctive features, such as color.
Color, style, shape, structure, etc. Each element has developed for thousands of years.
It has become the source of inspiration for modern graphic design art creation.
Source plays an important role in modern visual communication design. such as
The emblem of the 2008 Beijing Olympic Games is the seal art in graphic design.
One of the more successful examples in the application of. This design is possible.
Works, one of the biggest reasons is that it embodies the characteristics of China.
"China Seal" has replaced the tradition and represented the strong and profound meaning of China.
Clouds. The characteristics of the seal itself become a part of the design, which is a kind of
The symbol and expression of honesty, combined with the Olympic spirit, embodies the spirit of China.
China's unique culture appropriately symbolizes the inheritance of Chinese style.
No, the logo pattern is accurate through simple and clear graphic language.
Vividly convey the Olympic information to people, bright and dazzling, giving people
Impressed by China. Therefore, the traditional culture of China is introduced.
In our design, it is very important to make it blend naturally to improve modern design.
Value plays an important role.
(C) the application of traditional graphics in modern design
The working people in our country have created in the process of long-term civilization development.
Created colorful graphics with national characteristics. Since primitive times
Cave rock paintings have evolved from traditional graphics into diverse and unified styles, and
It has strong oriental national characteristics. Our traditional graphics are in fashion.
Formed in such a cultural background, it is not only for daily life.
Decoration is by no means a simple materialized and objectified picture.
It shows that there is a yearning for a better life behind these simple figures.
And blessings; Have an invisible view of the universe; With a broader and more vivid
Life sentiment [6]. For example, auspicious graphics have been divided into right and wrong since the Ming and Qing Dynasties in China.
As the saying goes, "shape must be intentional, meaning must be auspicious", and everything goes well.
(100), persimmon (object) and ruyi indicate all the best.
Ruyi; "Two Immortals in One" originated from a legendary figure in the Tang Dynasty in China.
A god symbolizing love, holding lotus flowers and treasure boxes, borrowing lotus flowers (and) and boxes.
The shape of (harmony) symbolizes family reunion and happy marriage. This one
There are also the birthday girl, the lotus fish, five children who have graduated from home and so on. all of these are
It embodies the people's livelihood demands under the farming civilization in China, and it is also a tradition in China.
The embodiment of the golden mean in culture. For example, the rhythm of Tai Chi diagram is one.
The opposition and mutual transformation between this world outlook and material outlook can be summarized as follows
Cosmology [7]. It embodies the unity of heaven and man in Taoist philosophy.
The concept of nature, introversion of Taiji diagram, closed cycle, perfect balance and harmony.
The characteristics of harmonic stability enable it to be extended to Wan Ziwen, Palindrome, etc.
And many cultural figures in China.
Traditional graphics are based on the use of certain objects to express certain.
The spiritual connotation and emotional characteristics of. The application of traditional graphics is not
Adhere to the complete form, but pay attention to innovation. Combine tradition
The profound connotation and perfect form of graphics are combined with modern design concepts.
From "Make the Past Serve the Present" to fully displaying the unique China.
Cultural style. For example, adopt the logo of China Unicom.
It is the shape of Panchang, one of the eight mascots of Buddhism. pan
The long "concentric knot" pattern and circular lines symbolize China.
As a modern telecom enterprise, Unicom is orderly, fast and smooth.
Unicom's career is endless and will last forever. Connect up and down
Heart vividly shows the communication and communication services of China Unicom.
Purpose: always think of users and serve them wholeheartedly.
Ideas. China Red in the logo is a symbol of China people for thousands of years.
Complex colors represent enthusiasm, boldness and vitality. A symbol of happiness and
The red color of good luck increases the affinity of corporate image and gives people a strong feeling.
Visual impact, China Unicom is an innovative, dynamic and fashionable enterprise.
The industry positioning is consistent. Black in ink painting is the most inclusive and cohesive.
The color of power is a symbol of nobility and stability, with red and black collocation.
It has a stable, harmonious and tense visual aesthetic feeling. In ink and black font
China's red double "I" is the crowning touch, just like two people anytime and anywhere.
Communication embodies the brand spirit of "making everything freely connected".
In the vertical combination, the auspicious spike shape is skillfully formed to strengthen communication.
The auspicious image in customers' minds. The perfection of this auspicious implication makes
Use, so that the design not only increases the affinity of enterprises, but also increases
Rich cultural atmosphere.
China traditional graphics pursue harmony, moderation, simplicity and euphemism.
Thought and China's traditional view of human nature, nature and philosophy come down in one continuous line.
It embodies the unique ideological connotation and cultural interest of the Chinese nation. towards
For artistic life, what we pay attention to is the state of introversion, quietness and simplicity, which is exactly
One of the important reasons why traditional graphics are concerned. Implication in traditional graphics
Humanistic interest and spiritual concern make the significance of modern design not only
Design that stays in the physical state, but more points to people.
A subject of concern.
Third, the modern reconstruction of traditional cultural and artistic elements.
think
The modern redesign of traditional cultural and artistic elements should be a kind of
The transformation of modernization should never be a blunt copy or a simple move.
Use or combine at will. On the one hand, we should improve ourselves.
On the other hand, the understanding level of traditional culture should be combined with modern design.
Language, modern design concept, take its form from traditional elements, and then
Then use modern composition methods, such as division, cutting, dislocation, variation and so on.
Method, these extracted modeling elements are redesigned and reorganized,
The works designed in this way can not only retain the traditional art
Rhyme has distinct characteristics of the times.
The accelerated pace of modern life leads to the inevitable coordination of design.
The principle of simple life and the trend of the times tend to be simple.
Make love. We can let some complicated and exquisite traditional China arts take root.
According to the needs, keep the charm of graphics, simplify and innovate, and integrate them.
Generation design. The logo design of China People's Bank is one of the successes.
For example. Designers used cloth coins as one of the currencies in the Spring and Autumn Period and the Warring States Period.
Chinese character "person" is a modeling element, and the basic form of symbol is centripetal stability.
Set a triangle. The centripetal combination of three cloth coins forms the basic shape and center.
The negative form is human, so many people have the meaning of "human"
This model combines static and dynamic, simple and generous.
The redesign of traditional cultural and artistic elements should be innovative and modern.
Sense, but also on the basis of understanding the traditional culture of traditional art meta.
The charm of elements is refined, and then combined with modern forms to be new.
The visual image highlights the innovative vitality of a nation [8]. China Temple
The traditional T-shaped schema-Taiji diagram is embodied by S-shaped skeleton structure.
Unity of opposites, eternal movement, cycle, endless significance.
Elephant. The Chinese logo of Phoenix Satellite TV designed according to this image,
The profound cultural background embodies the characteristics of modern media. Borrow Phoenix and Phoenix
The meanings of auspiciousness and happiness indicate the eastern and western cultures, traditions and modern texts.
Historical integration and reorganization of culture. The graphics are concise and dynamic.
Phoenix flavor and Huang Wei highlight the characteristics of openness, which shows that Phoenix Satellite TV is "open"
Expand new horizons, spread new feelings, record new life and create new culture. "
The concept of.
Four. Concluding remarks
In modern design works, there is often a lack of understanding of traditional culture.
A sense of strangeness arises from closeness, which is due to traditional culture.
The accumulation of history is the reason, and strangeness is due to the lack of the imprint of the times.
By memory. Therefore, the elements of China traditional culture and art should be used.
We should grasp the relationship between inheritance and innovation and combine modern aesthetics.
Interest and social and cultural conditions, eliminate traditional cultural and artistic elements.
The absorption of culture and the deep redesign not only make it lose its national tradition.
Sex, and there is no lack of modern design sense of the times. The design theme is only in
Deeply understand the traditional artistic spirit and fully understand that it comes from the modern west.
On the basis of various design trends, we are eclectic, comprehensive and pursue perfection.
Only by finding the intersection of tradition and modernity can we create a national and consistent
Modern design in the new era can be recognized by the international community at the same time.
Rice.
China's traditional cultural and artistic elements have various forms and rich connotations.
It's been around for a long time. The Application of Traditional Elements as Graphic Design in Modern Design
The symbol of rice indicates that modern design in China is developing towards nationalization.
About development. This is not superficial copying and imitation, nor is it.
Stay in the simple misappropriation and stacking of "shape", but must
Understand and grasp the conceptual meaning and cultural connotation of the book, at the same time
Absorb modern design concepts, adapt to modern aesthetic habits and expand design.
Thinking space, in terms of modeling, expression and spiritual connotation.
Transform, refine, apply and innovate cultural and artistic elements to form
Unique and nationalized design art, combining inheritance with innovation.
Close.
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