At present, the internal leadership structure of professional football clubs in China is basically composed of
The enterprise and the Sports Commission will send personnel to manage the club. Enterprises will
Funds, the sports commission will appoint teams and coaches. Club management, especially
Being a superior leader generally works in the original unit, forming me.
Club managers in China have a unique dual identity, and it is difficult for them to be complete.
Committed to the management and construction of the club. When there are contradictions.
At that time, the people of the Sports Commission will be in charge of the teams and enterprises.
Members will use their mastery of funds to compete because of their different interests.
They are all related to their own competent units, and the existence of these problems has led to the end of the song.
Internal friction of department management.
2. Insufficient business development and lack of reasonable operation mechanism
Football club is an economic entity, which means that football is also a subject.
Business. The types of football industrialization management in China are monotonous and unreasonable.
The management mechanism directly affects the income of the club. According to relevant
According to the data, the operating income of foreign clubs, such as TV advertisements,
Catering services and football derivatives account for 70% of the club's income.
In China, football clubs are basically run by enterprises and sports departments.
The mode of government-run and private-assisted, the property rights and income rights of football clubs are not clear enough,
Coupled with the lack of professionals who understand the economy and the market, funds will always appear.
Lack of money
Countermeasures
(1) further improve the club organization and football.
The professional management system and operation mechanism are the guarantee for the professionalization of football in China.
Deepen the foundation of reform.
(2) Further improve the operating mechanism and improve the rationality of capital operation.
Further expand business channels and attach importance to the development and management of football-related products.
It is also necessary to cultivate the football market, purify the spirit of the game and create a good football development.
environment
(3) Follow the law of football development and establish multi-channels and multi-forms.
Reserve training system. It should be noted that good reserve force training can
In order to greatly reduce the operating costs of front-line teams, sometimes more talents are reserved.
It will also bring high profits to the club.
(4) comprehensively improve the comprehensive quality of all kinds of personnel in the field of football, and improve
The knowledge structure of talents, give full play to the positive role of human resources and change ideas.
Read and practice boldly to speed up the process of football professionalization.
(5) Strengthen football scientific research and improve the scientific nature of sports training.
More effective. Improve our football level as soon as possible through scientific training and management.
The competitive level of sports and relying on football to create greater market value.
external environment
Football environment refers to all aspects related to football, such as players, coaches, clubs, fans, football, facilities, media and so on. A solid football tradition and a good football environment make football flourish.
The most important factor is the interaction and influence between football environment and football development, which are inseparable and dialectical unity. Environment can influence and restrict the scope and scale of people's football activities. A good football environment is conducive to the development of football, which in turn promotes the development of football environment in a better direction. The external environment includes natural environment, indirect environment and external environment of Chinese Super League. The natural environment is the hard environment for football to survive, which is objective. China has a vast territory and a large population, but the actual football population is pitiful. At present, China's gross national product is low, and its sports investment is low.
Few schools at all levels can have a standard football field (400 m runway), but the school sports facilities in Europe, America and some developed countries are quite perfect, and schools have various football fields. It can be seen that the football atmosphere in China is weak and the investment in software and hardware is obviously insufficient.
milieu interne
China football took the lead in introducing the club operation mechanism in China, and implemented the 1994 professional league. In the commercial operation of football
In this process, there are various factors that affect the healthy development of football. For example, in the youth competition, fraud is used to beat the small; Professional leagues include "counterfeiting black whistle", "players taking part in gambling" and "besieging referees". In the process of club management and operation, football management departments and government functional departments interfere too much in club operation, which makes it difficult to form a market competition mechanism; In clubs, football circles and news media, there are impetuous emotions. These factors have led to the gradual deterioration of the football environment in China, which has seriously hindered the healthy and orderly development of football in China.