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Case study of land location analysis
On September 28th, the third batch of centralized land supply in Shenzhen was completed, with 6 transactions and auction 1. Among them, the highest price was 2 cases and the reserve price was 4 cases. * * * The land transfer fee is 65.438+0.0638 billion yuan, the land area is 473,000 square meters, the assembled building area is about 65.438+0.65438+0.090 million square meters, and the average floor price is 654.38+0.65438+0.062 yuan.

The total land area of the seven residential land sold in this batch is about 495,654.38+0.000 square meters, and the total construction area is about 1.22 1.000 square meters (of which the initial public housing total construction area is about 399 1.000 square meters), and the initial land price is about1.

A number of private enterprises participated in the bidding.

Shenzhen Municipal Bureau of Planning and Natural Resources said: First, it will continue to increase the supply of public housing in this batch of residential land, and further optimize the types of public housing in combination with regional characteristics. Compared with the first two batches of residential land, the types of public rental housing initially constructed include not only affordable rental housing and public rental housing, but also residential commercial housing, including the whole plot of A922-0824 in Longhua District. After the completion of this batch of residential land, it can provide about 390,500 square meters of public housing construction area, including 343,000 square meters of residential commercial housing, 27,300 square meters of affordable rental housing and 20,200 square meters of public rental housing, effectively broadening the supply channels of public housing and further increasing the supply of public housing land.

The second is to rationally arrange the spatial layout of land supply. This batch of land takes the construction and development of rail transit as an important starting point, focusing on increasing the supply of residential land around rail transit facilities, adhering to planning guidance, and promoting regional linkage and leap-forward development. Four plots in this batch are close to the rail station or vehicle base, which is conducive to optimizing the spatial layout of residential land along the rail, realizing the optimal allocation of resources, improving residents' travel conditions, and promoting the balance between occupation and residence and the integration of production and city.

The third is to guide the overall stable development of the market. Judging from the registration situation, a number of private enterprises participated in the bidding in this batch, accounting for 27%, and private enterprises have a strong willingness to participate in the bidding; Judging from the transaction situation, two of the six plots of land sold in this batch reached the highest premium 15%. After the plot A922-0824 in Longhua District reached the premium ceiling and the area ceiling of self-sustaining affordable rental housing, nine enterprises signed up to participate in the lottery, and more than half of them, including the bidder Shenzhen Banteng Development Co., Ltd., were private enterprises, which fully showed the good trend of stable development of Shenzhen real estate market. Many enterprises in Guangming District also participated in the promotion, actively consulted and showed their willingness to participate. However, due to objective factors such as the need for further training of location conditions, the transaction failed.

List of listed land transactions

Mainly for the just-needed and security groups.

This batch of land acquisition is still dominated by the national team. Judging from the auction results, Shenzhen Railway Group won three bids, and China Merchants, China Resources and Banteng each won the bid 1 bid. Except Banteng is a local private enterprise, others are local state-owned enterprises.

Judging from the transaction results, plots A208-099 1 in Bao 'an District and A922-0824 in Longhua District all reached the highest premium 15%, of which plot A208-099 1 in Bao 'an District was determined by the construction area of enterprise-owned affordable rental housing, and plot A922-0824 in Longhua District was enterprise-owned.

Li, chief researcher of the Housing Policy Research Center of Guangdong Urban Planning Institute, said that the third batch of land supply in Shenzhen has continued the principle of "multi-batch supply and small steps to run" this year, which is related to the weak confidence of developers in land acquisition and the reduction of land supply to boost market confidence.

According to the Shenzhen Municipal Bureau of Planning and Natural Resources, the fourth batch is initially planned to issue a listing announcement at the end of September or June 5438+ 10.

In terms of location, 1 is located in Baoan District, 1 is located in Guangming District, 2 are located in Longhua District and 3 are located in Pingshan District.

In this auction, plot A922-0824, located in Fucheng Street, Longhua District, was the hottest, with 9 companies participating in the auction. The transaction results show that the plot was won by Shenzhen Banteng Development Co., Ltd. at the highest price of 347 million yuan, which was used for self-sustaining 1.56 million square meters rental housing.

The starting price of this plot is the lowest, with an initial listing price of 302 million yuan and a maximum land price of 347 million yuan. This plot is for residential use, with a land area of 15239.95 m2 and a construction area of 545 10 m2. According to the conditions of transfer, the average selling price of residential commercial housing on the transferred plot is not higher than 26,800 yuan/m2 (excluding interior decoration price), and the highest selling price is not higher than 2,865,438 yuan/m2 (excluding interior decoration price).

The price limit of the adjacent plot at A922-0823 Fucheng Street in Longhua District is not higher than 53,600 yuan/m2 (excluding the interior decoration price), which is the highest price limit plot in this round of earth auction. The plot was finally won by China Merchants Shekou with a reserve price of 65.438+50.3 million yuan.

Another case that won the highest price was the plot A208-099 1 in Fuhai Street, Baoan District, which was finally won by China Resources with a total price of 2.75 billion yuan, with a floor price of 2 12 16 yuan/square meter. This plot is the second highest bidding price of this batch of plots, and it is used for residential purposes with a land area of 30,862,438+0 square meters. Building area 129622 m2; The starting price of listing is 23.92 square meters; The highest land price is 2.75 billion yuan. According to the transfer conditions, the average selling price of A208-099 1 ordinary commodity housing is not higher than 47,950 yuan/m2 (excluding interior decoration price).

Tong Xiaoling, research director of Shenzhen Branch of the Central Reference Institute, said that the land launched in this batch is mainly concentrated in the core area of Shenzhen's non-central area, and the overall pricing is not high, mainly for the just-needed and security groups. In terms of real estate linkage, the maximum sales price limit of ordinary commodity housing has been clarified. Among them, the price limit of Matian Street in Guangming District was raised by 5,000 yuan/square meter compared with last year, with the highest increase; Fuhai Street in Bao 'an District and Kengzi Street in Pingshan District increased by 2250 yuan/square meter and 1 100 yuan/square meter respectively compared with last year. Guangming district has the biggest increase this time, but it is also the region where the price limit was lowered the most last year. It can be seen that the price system in these areas is gradually being repaired. It is expected that the follow-up real estate linkage will play a positive role in guiding the expectations of the property market and boosting market confidence.

Shenzhen Railway Group won three cases.

Plot G 13305-0046 of Shijing Street in Pingshan District is the second batch of auction plots this year. This re-listing, the transaction results show that the plot was won by Shenzhen Railway Group at the reserve price.

Shenzhen Railway Group * * * has harvested three plots in this soil auction, except the plot G 13305-0046 of Shijing Street in Pingshan District, and two other plots in Pingshan District-the plot G 14306-801and the plot G/kengzi Street.

Kengzi Street G14306-8011has the highest initial listing price and the largest plot area 192237.39 square meters. The building area is 427,834 square meters; The starting price for listing is 3.292 billion yuan; The maximum restricted land price is 3.785 billion yuan; The initial construction area of residential commercial housing is 204,960 square meters; The maximum construction area of affordable rental housing owned by competitive enterprises is 40,980 square meters.

G 14306-80 12 is the second-class residential land, park, green land, commercial land and educational facilities land, with a land area of 176349.5 square meters; The building area is 289,305 square meters; The starting price for listing is 65.438+64.6 million yuan; The maximum restricted land price is 65.438+89.2 million yuan; The construction area of commercial housing for initial housing is101660m2; The maximum construction area of affordable rental housing owned by competitive enterprises is 20,330 square meters.

According to the transfer conditions, the average selling price of G14306-801,G 14306-80 12 parcels of ordinary commodity housing is not higher than 35,300 yuan/square meter (excluding interior decoration price); The average selling price of residential commercial housing is not higher than 17600 yuan/square meter (excluding interior decoration price), and the highest selling price is not higher than 18500 yuan/square meter (excluding interior decoration price).

In addition, the plot A629- 1340 located in Matian Street, Guangming District was auctioned because no one registered.

This batch of transfer in Shenzhen will continue to adhere to the linkage between real estate and real estate, clarify the maximum sales price limit of ordinary commodity housing, continue to use the "three-limit double-competition lottery" method for listing and transfer, initially build public rental housing, and compete to build affordable rental housing after bidding reaches the highest premium of land price. Compared with the first two batches, the first batch of public rental housing types include not only affordable rental housing and public rental housing, but also housing-oriented commercial housing.

"Three-limit double-competition lottery", that is, limiting the land price, limiting the average selling price of ordinary commodity housing, limiting the construction area of affordable rental housing owned by enterprises, limiting the competitive land price and the construction area of affordable rental housing owned by competitive enterprises. After reaching the maximum construction area, the bidders will be determined by drawing lots.

Li pointed out that compared with the first two batches, the proportion of public rental housing transferred to the government free of charge and enterprise-owned affordable rental housing is between 20% and 30%, which not only meets the requirements of the second housing reform, but also appropriately adjusts this proportion, plus the lottery number after reaching the upper limit of self-sustaining rental housing, which increases the scale of public rental housing. These are all tilted by the government to developers. He further stated that the public nature of land in Shenzhen is getting stronger and stronger, which is the return to rationality from a high level, the performance of real estate returning to public service financing, the coordinated development with regional development and track development, and the performance of a virtuous circle between real estate and the real economy. The cooling of the land market, by limiting housing prices, guides expectations and lays the foundation for the subsequent stability of housing prices. The land sale in Shenzhen limits the level of future housing prices, and has a price anchoring effect, guiding the market price closer to the anchored price.