Alumni work is a very important work in colleges and universities. With the development of national economy and the further deepening of higher education reform, this work is even more important. To do a good job in alumni work, we must establish an effective work system, which should not only closely focus on the central work of the school, but also care about the development and improvement of alumni, take all kinds of healthy and upward alumni activities as a link, persist in pioneering and innovating, keep the vitality and vitality of alumni work forever, and serve the development of the school.

Keywords: alumni work, university development and innovation

Alumni is the product and brand of the school. Alumni are practitioners and disseminators of the inheritance of university spirit and school-running concept. Strengthening the contact with alumni and giving full play to the great role of alumni resources is an important supporting force for the sustainable development of the school. Alumni Association is an indispensable work in the development of colleges and universities. With the deepening of higher education reform, it will become more and more important.

First, adhere to information technology as the carrier and actively and steadily promote the development of alumni associations.

Alumni work has always established the concept of "not seeking the biggest, but seeking the best", adhered to the road of "connotative development", not blindly pursuing the growth of the number of alumni associations, and paid more attention to the improvement of the overall quality of alumni associations. The first is to build a communication platform. Relying on modern advanced information means, actively building an alumni exchange platform is also an important way for newly graduated alumni to apply to join the alumni association. Our school cooperated with Max Company to develop the "Alumni Management System". Max Company is the only professional company in the field of higher education in China that has been highly recognized and trusted by the government, academia, commercial organizations and the public. As the main position of alumni internal communication; As the main position of external propaganda; The "Alumni Message Board" column is specially set up on the website, which is convenient for alumni to apply for membership and communicate in time. The second is to establish and improve service institutions. Any group must have a strong organization to form cohesion and avoid division. To this end, we established the first Alumni Council, and elected the president, vice president, secretary-general and directors. The third is to promote understanding with theory. Insist on theoretical innovation and breakthrough to help alumni improve their understanding of the importance and necessity of joining the alumni association. He has published policy articles such as "A Letter to All Alumni" and "Required Reading for New Alumni". This paper makes a comprehensive discussion from two different paths, requiring alumni exchange to be "three positive", and comprehensively expounds the importance of strengthening alumni exchange and actively participating in alumni activities. At the same time, in view of some ideological misunderstandings of some alumni, this paper puts forward the viewpoint of "establishing a consciousness and overcoming three tendencies", and points out that alumni communication is to overcome three tendencies of "fear of communication, unwillingness to communicate and disdain to communicate" on the basis of equality, so as to realize the great integration of alumni of different ages, different industries and different levels, so as to achieve the ultimate goal of common development and harmonious development. Fourth, pay full attention to work propaganda. We realize that doing a good job in publicity is as important as doing a good job. "The smell of wine is also afraid of the deep alley." It is necessary to work hard and publicize moderately. While improving the popularity and reputation of the Alumni Association, it attracts alumni to actively join and participate with its solid work and down-to-earth style.

Second, adhere to alumni activities to increase feelings and promote development, and promote the harmonious development of alumni and alumni associations.

We are soberly aware that any alumnus should always maintain vigorous vitality. Besides sharing the same ideals and goals, alumni must also take various forms and create various conditions to hold various alumni activities, so as to deepen alumni contact and increase alumni feelings through alumni activities, thus promoting the development of alumni associations. Therefore, we have always regarded holding alumni activities as the main means to enhance alumni feelings and promote the development of alumni associations. Especially since the establishment of the Alumni Association, we have made new explorations in alumni activities, from the simple form of dinner to holding colorful activities, which further enhanced the participation and effectiveness of alumni activities. First, do a full article around the "three ones" activities. In accordance with the requirements of the "Three Ones" activities put forward by the inaugural meeting of the Preparatory Committee, we will make solid and steady progress. In terms of "holding a good meeting", opinions and suggestions have been solicited extensively, and a special preparatory plan has been formulated, which is currently being actively prepared. In the aspect of "writing a good book", the alumni essay activity "Recalling the elegance of my alma mater and writing a wonderful life" was specially held. At present, many alumni donations have been collected. In terms of "running the forum well", we should make full use of the advantages of alumni from all walks of life and talents in all fields, and use the alumni around us to talk about knowledge and improve their knowledge capacity and level.

Third, adhere to the principle of service, while promoting the self-development of alumni associations, improve the level of service functions.

We always regard serving alumni, alma mater and society as the fundamental starting point and end result of the alumni association, and take many measures to improve the "three services". First, serving alumni is rewarding. The "Alumni Association" website has opened a column of "Alumni Mutual Assistance". Alumni can post what help they need or what help they can provide. Through information exchange, some alumni have been helped to solve practical problems. At the same time, alumni have made great achievements in promoting and enhancing mutual understanding by strengthening their own exchanges, sharing information, exchanging needed goods and helping each other. Second, serving the society is the beginning. This is also a weakness of the alumni association. There are not many collective activities organized, but more alumni serve the society with their own actions, which enhances the reputation of the alumni association.

Fourth, persist in emancipating the mind and push the work of the alumni association to a new level with the spirit of reform and innovative thinking.

Although some achievements have been made, there are still some shortcomings and problems. The main reason is that the publicity of the alumni association is not strong enough, some alumni have a weak sense of participation, the form and content of alumni activities need to be further explored, and the connection with the school needs to be further strengthened. For these shortcomings and problems, we will study them in depth and take practical and effective measures. The first is to further promote the "three ones" activities. Regarding "holding a good meeting", the second is to further strengthen service institutions and personnel. Considering personnel changes and other factors, it is planned to adjust and supplement some board members before the end of each year. As long as you are a member of the Alumni Association, love the cause of alumni, are willing to serve alumni, and have a certain prestige among alumni, apply to become a member of the board of directors. The third is to further increase the publicity of work. It is necessary to further strengthen the role of the website as the main propaganda position, strengthen the management of special personnel, and improve the timeliness of updates. It is necessary to mobilize the enthusiasm of each alumni association and become the propagandist of the alumni association. It is necessary to strengthen the contact between alumni and their alma mater and release the latest trends of alumni associations in a timely manner. The fourth is to deepen the form and content of alumni activities. Change to the direction of public welfare and practicality, and take various forms that you like to see and hear to further strengthen alumni activities. Fifth, we should further strengthen the ties between alumni and their alma mater. It is suggested that old alumni lead a team to pay an official visit to their alma mater every year; It is suggested to establish a special system.

There are many jobs for alumni in different schools, but the practices are different. New experiences are constantly emerging, and problems and difficulties are constantly being discovered. These new situations are constantly emerging, and we alumni workers need to learn from each other and communicate with each other. In recent years, many colleges and universities have made innovations and developments in alumni work, which can be said to be inseparable from learning from each other and learning from the good experiences and methods of brother colleges and universities. Combining with the reality of our school, learning from each other's strong points will help the innovative development of alumni work.

References:

Wang Xiaoying. Discussion on doing well the work of alumni association in the new period [J]. Journal of northeastern university, 2003, 1.

[2] Jiang. Reflections on the development of alumni resources in colleges and universities [J]. Jiangsu Higher Education, 2006,5. □