What about China? China is a big toy producer in the world, and 70% of the toys in the world toy market are produced in China. In 2003, China's toy exports exceeded the $654.38+000 billion mark, and the industry believes that China's toy exports can achieve double-digit growth in 2004. However, the export of toys in China is mainly the expansion of quantity, and there are still many problems such as unreasonable product structure, low price, lack of brands, single trade mode and so on. In fact, China's toy industry is a limping giant. At present, China's toy exports are mainly based on processing trade, supplemented by general trade, and processing exports account for 95% of the total exports. As far as product structure is concerned, the plush toys produced in Jiangsu Province are mainly middle and low-grade products.