The field investigation method is mainly to grasp the basic situation through investigation, obtain relevant information and data, sum up problems and put forward their own views. Different research objects have different research methods.

If it is an on-the-spot investigation of an enterprise, it is suggested to choose a local company that you are familiar with and directly obtain relevant information of the enterprise, such as development history, organizational structure, personnel size, business scope and financial status. If there is no relevant data of enterprises, we can choose listed companies as case objects, and obtain financial reports of enterprises through websites such as Oriental Finance Network and Straight Flush as auxiliary research.

In addition, if the content of the study can't be explained by the existing data, such as marketing strategy, customer satisfaction, corporate culture construction, performance appraisal, incentive mechanism, etc. You can conduct field research through questionnaires, interviews and other channels.

Observation is one of the most basic methods of social research. The viewer, see also; Examiner, thinking, comparing and identifying. Observation in social research is a method for observers to make a purposeful investigation of the research object by using sensory organs such as eyes and ears and other scientific means and instruments according to the research topic, so as to obtain the information needed for research.

The main categories are:

(1) According to the role of the observer, it can be divided into participating observation and non-participating observation;

(2) According to whether there are detailed observation plans and strict observation procedures, it can be divided into structured observation and unstructured observation;

(3) According to whether the observer is in direct contact with the observed, it can be divided into direct observation and indirect observation.

Commonly used observation methods include the following:

1. On-the-spot observation method refers to the investigation method in which investigators go to the scene to directly observe the investigated object. If investigators want to know the attractiveness of a new product performance to consumers, they can go to the product sales site to observe and get first-hand information.

2. Random observation refers to the method of recording the state of the scene according to the pre-selected sampling time, such as observing the behavior of a random customer buying a certain commodity.

3. Signs observation method Signs observation method refers to the after-the-fact investigation of the investigation site and objects, and the survey data is the traces left by the site and objects. For example, the customer's message in the suggestion book.

Observation refers to carefully observing the phenomena and trends of things; Check or investigate.

Generally speaking, the observation method in social investigation and research refers to a method that observers use human sensory organs purposefully and systematically or use scientific observation tools to investigate the research object according to the problems to be studied and the facts to be understood, so as to obtain the required information.

In other words, observation is a social investigation method in which observers observe social phenomena objectively and record and analyze them truthfully.