Viewpoint 1: Behind the sky-high ice cream among network celebrities is the added value given by social attributes, which is a new way of life presentation.
Example: In recent years, players have been pouring into the ice cream track, and a large number of high-end ice cream brands have emerged, but there have also been cross-border and joint names. For example, Maotai and Mengniu jointly signed a contract for Maotai ice cream, Wuling Automobile launched a generation of magic cars, and Hengshun Vinegar also launched three kinds of ice cream. With its unique selling point, the average price of these ice creams is around 20 yuan. The prevalence of high-priced ice cream, because the consumer groups of ice cream are mainly young people. They pay more attention to the social attributes of goods, and his social attributes and sense of ceremony have indeed captured many young consumers. Nowadays, the sky-high ice cream among network celebrities is not only used to cool down, but also means a new way of life. Eating ice cream can be regarded as a fact of life when the living standard is generally improved.
Viewpoint 2: Internet celebrity ice cream is popular, and young people still need rational consumption.
Examples; High-end online celebrity ice cream can not only be eaten, but also punched in, and even become a symbol of young people's fashion. In fact, if you just want to make happiness a luxury, it is unnecessary. Each of us should live within our means and spend moderately. Only when everyone consumes rationally and does not blindly follow, can the online celebrity ice cream industry buy less bricks and return less pearls, and can the online celebrity ice cream be attractive, material and more reasonable in price.
Finally, I hope everyone will like this article and grasp the essence of this article. If you like this article, please enjoy it more.