The marketing strategy of Xiaomi's mobile phone is similar to that of Apple, which is called "hunger marketing". If Baidu can find it, I won't copy it;

The difference between Xiaomi mobile phone and other mobile phones is as follows.

1, the sales channels are different: Xiaomi mobile phone is a brand that sells purely online and can only be ordered online. Not necessarily limited, other brands of mobile phones can be bought in various mobile phone shops or electrical appliances online; Of course, in addition to Unicom telecom contract machine;

2, the industrial chain is different: Xiaomi mobile phone is asset-light strategy, how light is it? The system uses Android, although there is Xiaomi system, it is basically a cottage Android system, and the chip intellectual property rights of hardware devices use other brands; Production modules such as production, processing and assembly are entrusted to a third party for OEM. To put it simply, Xiaomi Company operates the brand Xiaomi!