Feasibility of College Students' Online Entrepreneurship
1. 1 Current situation of college students' entrepreneurship
In recent years, college students' entrepreneurship has begun to attract social attention. The state encourages college students to start businesses to make up for the shortage of jobs, and at the same time, it can create more employment opportunities for other social workers. The report of the 17th National Congress of the Communist Party of China put forward the development strategy of expanding employment, and emphasized? Promote entrepreneurship and promote employment? . As an important part of the strategy of expanding employment development, the report proposes that while adhering to the active employment policy, we should improve the policy of supporting self-employment and self-employment, strengthen the education of employment concept, and let more workers become entrepreneurs. ?
At present, the entrepreneurial rate of college graduates in developed countries is 20% to 30%, while in China it is only 1% to 2%. There are many reasons for this huge data gap, among which the lack of social resources, venture capital and social experience of college students is the key factor.
With the rapid development of the Internet and the booming of e-commerce, the advantages of low threshold, low cost and low risk make online entrepreneurship a new topic on campus and a new choice and trend for college students to start their own businesses. As early as 2004, the concept of online entrepreneurship has quietly emerged in the society, and in that year? Ebay Cup? The first national e-commerce competition for college students was warmly welcomed by college students. These players created a turnover of 6,865,438+0,000 RMB within three months of the competition. Among them, Hong Qiliang, majoring in advertising art and design of Shanghai University, won the first prize with an effective transaction amount of 82,000 RMB, and won the "Online Innovation of China University Students".
Feasibility Analysis of Graduation Thesis (Design) for Online Entrepreneurship of University of Electronic Science and Technology of China. In various e-commerce competitions held in the future, online marketing and online entrepreneurship have attracted more and more attention and welcome.
1.2 entrepreneurial status in China
Some people say that there has been a bubble in China's venture capital industry. Personally, I think, on the whole, venture capital in China is far from enough. According to foreign empirical data, the annual investment of venture capital is generally equivalent to about 0.5%- 1% of the total GDP of that year. The proportion of developed countries in the open capital market is low, and the proportion of underdeveloped countries in the open capital market may be more (because it needs the support of non-public venture capital). At present, the proportion of domestic financing through open capital market is still very small, and objectively more venture capital is needed to support innovation and entrepreneurship. According to the ratio of 1%, China's CDP has reached 2 1 trillion yuan in 2006, and the amount of venture capital in that year should exceed 21billion yuan. However, according to statistics, the amount of venture capital last year was only 34.5 billion yuan, which was only equivalent to 2 16.4% of 0 billion yuan. It can be seen that there is still a lot of room for development. Judging from the demand of innovation and entrepreneurship, there is not too much venture capital in China, but too little.
However, there are some irrational factors in the field of venture capital at present. Venture capital is a very professional field, which needs intensive cultivation. Not everyone can do it well. But now in China, stimulated by the wealth effect brought by individual successful venture capital cases, the GEM is about to start this policy, and many institutions whose original expertise is not in venture capital are also gearing up. When the stock market may reverse, some managers who used to be private equity funds are now eager to turn to venture capital. Enthusiastic venture capital is worth encouraging, but ignoring the difference between venture capital and securities investment and rushing into battle without adequate preparation can easily put you in a risky situation and lead to irrational competition in the venture capital market. It is said that some professional venture capital companies have been tracking the project for many years and have reached a suitable share price through due diligence and several rounds of negotiations. However, due to the intervention of some non-professional investment institutions, the stock price has been speculated to sky-high prices. Recently, I have seen from time to time in the media that when it comes to venture capital, many people say? All investment! Securities investment is investment, and venture capital is also investment? . This kind of understanding is worth thinking calmly.
2. 1 questionnaire survey of college students' online entrepreneurship
Under the background of the international financial crisis, the national employment situation is grim. Instead of looking for a job, start a business first? It has become the choice of many young people, and this entrepreneurial trend has also blown to major universities. At the same time, the Opinions on Promoting the Employment of College Graduates in Tianjin issued by the Tianjin Municipal Committee of the Communist Youth League said? Relax the management of student status, and students can keep their student status for two years if they start their own businesses? Vigorously encourage college students to start their own businesses;
Feasibility Analysis of University of Electronic Science and Technology of China's Graduation Thesis (Design) College Students' Online Entrepreneurship There are different voices in the society about whether college students should give up their studies and start their own businesses, and whether the current social environment is suitable for college students' entrepreneurship. Focus CEO Jiang Nanchun? Disapproving of college students' blind entrepreneurship? Huang Ming, deputy to the National People's Congress and chairman of Shandong Huang Ming Solar Energy Group, said? College students' horizons are too high. Start a business without employment? Is it funny? .
For what? Should college students start a business? What are the conditions for college students to start a business? At the same time, it has caused widespread discussion in major universities, Yantai University? Qingma Yifeng? The social practice team hopes that through the analysis of national and local policies, the views of teachers, students and the public in Yantai universities, and the comprehensive analysis of existing cases, it can help college students who want to start a business clearly understand the situation, plan rationally, and avoid blindly starting a business.
Advantages of College Students' Online Entrepreneurship
1. College students are often full of hope for the future. They have young blood, full of vigor and vitality, and? Newborn calves are not afraid of tigers? Spirit, and these are all qualities that an entrepreneur should have.
2. College students have learned a lot of theoretical things at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident. From the beginning, college students' entrepreneurship will definitely move towards high-tech and high-tech fields. Exchange intelligence for capital? Self-employment of college students is the characteristic and inevitable way for college students to start their own businesses. Some venture capitalists are often willing to fund their business plans just because they take a fancy to the advanced technology mastered by college students.
3. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and traditional industries, and this spirit of innovation often creates the power source for college students to start their own businesses and becomes the spiritual basis for their success. College students have entrepreneurial dreams, work hard and create wealth.
4. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned; The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.
Disadvantages of college students' online entrepreneurship
1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational.
2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult to be competent for the role of enterprise managers at once.
3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, which is largely unrepeatable and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.
4. College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely involve how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.